Achille Mauzan
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Achille Lucien Mauzan (1883, in
Gap, Hautes-Alpes Gap (, ) is the Prefectures in France, prefecture of the Departments of France, department of Hautes-Alpes, in the Regions of France, region of Provence-Alpes-Côte d'Azur, Southeastern France. In 2019, the Communes of France, commune had a popul ...
– 1952, in Gap) was born on the
French Riviera The French Riviera, known in French as the (; , ; ), is the Mediterranean coastline of the southeast corner of France. There is no official boundary, but it is considered to be the coastal area of the Alpes-Maritimes department, extending fr ...
, but moved to Italy in 1905, known as a decorative illustrator designing during the
Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
movement, though he also painted and sculpted. After a period of study in the
École des Beaux-Arts ; ) refers to a number of influential art schools in France. The term is associated with the Beaux-Arts architecture, Beaux-Arts style in architecture and city planning that thrived in France and other countries during the late nineteenth centu ...
at
Lyon Lyon (Franco-Provençal: ''Liyon'') is a city in France. It is located at the confluence of the rivers Rhône and Saône, to the northwest of the French Alps, southeast of Paris, north of Marseille, southwest of Geneva, Switzerland, north ...
, France, Mauzan divided his life between
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
, Paris and
Buenos Aires Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...
. Between the years 1920 and 1940, the period between the wars, he used forms and materials under the influence of the avant-garde cubists. He was also an illustrator of posters and postcards. During his career as a poster printer and designer, Mauzan designed over 2,000 posters, using a style marked by humor and brilliant colors for advertisement and events and over 1,000
postcard A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. In some places, one can send a postcard f ...
images. He made several important posters for the Italian film industry in Turin, and then went to work at Ricordi music publishing from 1912 to 1917. Later, from 1919 to 1923 he worked in the Magical press (Giovanni Magagnoli). In 1924 in Milan he established with Morzenti his own publishing house, the Mauzan-Morzenti Agency. In 1926 he travelled to Argentina and set up the "Affiches Mauzan" (Mauzan Posters) publishing house where many of his greatest works were created and where he worked until 1932. Within those years,
Gino Boccasile Gino Boccasile (14 July 1901 – 10 May 1952) was an Italian people, Italian illustrator. Biography Born in Bari, Boccasile was the son of a perfumer. Early in his youth, he lost his left eye by having it struck by a splash of Calcium oxide, ...
, one of his students in Milan, travelled to Argentina at his insistence and set up a studio. Mauzan is also noted for designing several war posters including an adaptation of the famous Lord Kitchener poster.


Biography

* 1905: Travelled to
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
, where he settled and started working. His productions were essentially illustrations of magazines, postcards, bronze or plaster ceramics. After moving to
Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...
he turned to production to the newly formed film industry. As an outstanding lithographer, he produced about 1500 posters of films between 1909 and 1913, including posters of silent films. * 1912 to 1917: worked in
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
for
Ricordi Ricordi may refer to: People * Giovanni Ricordi (1785–1853), Italian violinist and publishing company founder *Giulio Ricordi (1840–1912), Italian publisher and musician Music *Casa Ricordi, an Italian music publishing company established i ...
, a music publishing company. * 1914 to 1918: (
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
): he designed postcards and posters on loan. * 1919 to 1923: works for Maga printing and publisher (Giovanni Magagnoli). * 1924 to 1927: founded with Angelo Morzenti his own publishing house for his posters: ''Agence Mauzan-Morzenti'', ( Mauzan-Morzenti Agency). * 1927: Departure to
Buenos Aires Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...
, where he organized an exhibition, promoting its own talent. He founded his own company, ''Editorial Affiches Mauzan'' (Editorial Mauzan Posters), and produced numerous posters. It thus reaches the figure of 2,000 posters produced and published. * 1930: through his talent, he joined with Cosmos advertising agency, "the largest advertising agency in South America", and created a new department: ''Nuevos Affiches Cosmos'' (New Cosmos Posters).www.vintageposter.com
Mauzan Lucien-Achille section - (French) - Retrieved 23 November 2010 * 1931: he organized the exhibition New Trade Expo of the Food Industry and embarks on a project with the Historical Museum in Buenos Aires. * 1932: he leaves
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
to join his wife who dies in Italy. During his five years spent in Buenos Aires, he marks deeply in the poster art in Argentina, where his reputation is enormous. * 1933: after a vague period, he moved to Paris, where he remained unknown. Artists like
Cappiello Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italians, Italian and French people, French poster art designer and painter, who mainly lived and worked in Paris.
, Jean d'Ylen,
Cassandre Cassandre, pseudonym of Adolphe Jean-Marie MouronNotice d'autorité personne ...
, Loupot, Carlu and
Colin Colin may refer to: * Colin (given name) * Colin (surname) * ''Colin'' (film), a 2008 Cannes film festival zombie movie * Colin (horse) (1905–1932), Thoroughbred racehorse * Colin (humpback whale), a humpback whale calf abandoned north of Sydney, ...
were having more media exposure, his production was very sporadic. * 1933 to 1935: Under contract with the ''Société Générale Publicité'', (General Advertising Company) and with ''Paris-Affiches'', (Paris-Posters) * 1939 to 1945 (
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
): after sharing between Paris and Gap, he retired in the latter where he devoted himself entirely to his first love: painting.


See also

*
Poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...


References


Further reading

The Posters of Achille Mauzan, 1883–1952: Catalogue Raisonne by Mirande Carnevale-Mauzan (Author).


External links


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{{DEFAULTSORT:Mauzan, Achille 1883 births 1952 deaths People from Gap, Hautes-Alpes French postcard artists French poster artists French illustrators 20th-century French painters 20th-century French male artists French male painters École des Beaux-Arts alumni 20th-century French sculptors French male sculptors