Achille Beltrame
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Achille Beltrame (18 March 1871 in
Arzignano Arzignano is an industrial town and ''comune'' in the Province of Vicenza in Veneto, Italy. It is located from Vicenza, in the Valle del Chiampo. History In 1413, during a campaign of King Sigismund of Hungary against the Republic of Venice, its ...
– 19 February 1945 in
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
), was an Italian painter, illustrator and
commercial art Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promo ...
ist. His name is indissolubly tied to the weekly ''
La Domenica del Corriere ''La Domenica del Corriere'' (''The Sunday Courier'') was an Italian weekly newspaper which ran from 1899 to 1989. It came out every Sunday free with ''Corriere della Sera'', but was also sold separately. It was famous for its cover drawings, and ...
'', the covers of which he drew from the beginning weeks of the twentieth century to the closing weeks of
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. Beltrame was the official cover-illustrator of ''La Domenica del Corriere'' until 1945. He was succeeded in this position by his disciple
Walter Molino Walter Molino (5 November 1915 – 8 December 1997) was an Italian comics artist and illustrator. Life and career Born in Reggio Emilia, Molino made his professional debut as illustrator and caricaturist in 1935, collaborating with the newspap ...
.


Biography

Achille Beltrame was born in
Arzignano Arzignano is an industrial town and ''comune'' in the Province of Vicenza in Veneto, Italy. It is located from Vicenza, in the Valle del Chiampo. History In 1413, during a campaign of King Sigismund of Hungary against the Republic of Venice, its ...
, near
Vicenza Vicenza ( , ; or , archaically ) is a city in northeastern Italy. It is in the Veneto region, at the northern base of the Monte Berico, where it straddles the Bacchiglione, River Bacchiglione. Vicenza is approximately west of Venice and e ...
, Italy, on 19 March 1871 to Giovanni Battista and Teresa Brusarosco. As a child, he showed a propensity for drawing; he attended the Collegio Rossi in his hometown and from 1885 the Regia Scuola Tecnica of Vicenza. After completing
middle school Middle school, also known as intermediate school, junior high school, junior secondary school, or lower secondary school, is an educational stage between primary school and secondary school. Afghanistan In Afghanistan, middle school includes g ...
in 1886, he decided to continue his art studies and moved to Milan where he lived with his brother Oreste, a
pharmacist A pharmacist, also known as a chemist in English in the Commonwealth of Nations, Commonwealth English, is a healthcare professional who is knowledgeable about preparation, mechanism of action, clinical usage and legislation of medications in ...
at the Policlinico. He attended regular courses at the
Brera Academy The Accademia di Belle Arti di Brera (), also known as the or Brera Academy, is a state-run tertiary public academy of fine arts in Milan, Italy. It shares its history, and its main building, with the Pinacoteca di Brera, Milan's main public mu ...
, gaining entry to the School of Nude Drawing in 1889-1890 and then studying painting with Giuseppe Bertini in the following year. In 1890, he won the Mylius Prize for historical landscape with the painting ''Fracta Virtus'' (Milan, Accademia di Belle Arti di Brera), shown the following year at the first Triennale di Brera together with ''Praeludium'' (private collection). After having completed his studies in 1892, Beltrame rejoined his family, which had moved to Vicenza, and then returned to Milan the following year. In 1894, he won the Gavazzi competition at the second Triennale with the painting ''Canova che modella la Maddalena'' (lost at sea immediately after its purchase). He painted large canvases with historical subjects, and also completed a few more intimate works, such as portraits of his sisters (''Mia sorella Argia'', 1894, Arzignano, property of the Town) and of his fiancée Giovanna Cocitto, whom he had met a few years earlier (among these the
pastel A pastel () is an art medium that consists of powdered pigment and a binder (material), binder. It can exist in a variety of forms, including a stick, a square, a pebble, and a pan of color, among other forms. The pigments used in pastels are ...
s ''Giannina'', c. 1893 and ''Ritratto di Giannina'' 1895, both in private collections). In 1896, he went to
Cetinje Cetinje ( cnr-Cyrl, Цетиње, ) is a List of cities and towns in Montenegro, town in Montenegro. It is the former royal capital ( cnr-Latn-Cyrl, prijestonica, приjестоница, separator=" / ") of Montenegro and is the location of sev ...
to paint the portrait of Elena of Montenegro, the future Queen of Italy. There Beltrame was noticed by Eduardo Ximenes, artistic director of '' L'Illustrazione Italiana'', who convinced him to go to work for the periodical as an illustrator. In 1897, he participated in the third Triennale and in 1898 in the Esposizione Nazionale of Turin. Thanks to his friendship with Magno Magni a businessman from
Como Como (, ; , or ; ) is a city and (municipality) in Lombardy, Italy. It is the administrative capital of the Province of Como. Nestled at the southwestern branch of the picturesque Lake Como, the city is a renowned tourist destination, ce ...
, Beltrame received important commissions both as a painter (''Ritratto di Edoardo Galbiati'', 1894, Toscolano-Maderno, private collection, and ''Caccia con il falcone'', 1907; for Villa Magni-Rizzoli) and as a
graphic designer A graphic designer is a practitioner who follows the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming ...
specializing in brand
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s and
poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
s. In 1899, he terminated his collaboration with L''Illustrazione Italiana'' and began to work for ''La Domenica del Corriere'', the weekly supplement of the national daily ''
Corriere della Sera (; ) is an Italian daily newspaper published in Milan with an average circulation of 246,278 copies in May 2023. First published on 5 March 1876, is one of Italy's oldest newspapers and is Italy's most read newspaper. Its masthead has remain ...
'', contributing substantially to its success. He drew the covers of ''La Domenica del Corriere'' for the next 45 years.Short biography Arzignano website
From ''La Domenica''s first issue in 1899 until he retired in 1944, Beltrame turned out 4,652 front and rear covers. During the early 1900s, while he continued his career as a painter, his drawings were also in great demand for postcards, almanacs and publicity posters. During the same years he frequented the Società degli Artisti e Patriottica. He married his fiancée Giannina on 11 October 1907 and lived with her on via Milazzo 12 before moving to via Legnano 28 in 1910. Over this period, he painted the portraits of ''Cesarina Miani maritata Riva'' (1908) and of ''Antonio Biffi'' (1909). In 1911, with a few friends including painters Leonardo Bazzaro and Filippo Carcano, he founded the Associazione degli Acquarellisti Lombardi of which he became president. From 1912 to 1919 his contribution to ''La Domenica del Corriere'' also extended to the monthly ''La Lettura.'' In the following decade he painted
mural A mural is any piece of Graphic arts, graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage. Word mural in art The word ''mural'' ...
s for the Istituto Sieroterapico di Milano (''La Scienza'', 1925), for the Bernocchi plant in Legnano (''La danza delle ore'', 1927) and for the Milan branch of thie Società Generale Elettrica dell'Adamello (''La Scienza e il Genio dominano le forze'', 1929). He also continued to paint nature and city landscapes. In the second half of the 1930s, he experienced a serious financial setback due to heavy losses in his investments in the stock market, and in 1938 suffered the loss of his wife. In 1941, the Ranzini Gallery dedicated a retrospective exhibit to him; the next year, following the air-raids that also hit his studio, he moved to Bressana Bottarone in the province of Pavia. Beltrame continued to paint, inspired by the Pavia countryside, and to work as an illustrator for ''La Domenica del Corriere'', until his last plate appearing on 26 November 1944.


Critical reception

Beltrame died in Milan on February 19, 1945, covered with honors. Newspapers heralded his death with headlines like this one: "For 46 Years He Illustrated the World." At a time when the objectivity of the
camera A camera is an instrument used to capture and store images and videos, either digitally via an electronic image sensor, or chemically via a light-sensitive material such as photographic film. As a pivotal technology in the fields of photograp ...
was gradually supplanting the news drawing, Beltrame, instead of giving a detached account of events (assassinations of crowned heads, shoot-outs between bandits and the forces of order, bloody strikes, earthquakes, shipwrecks, trench warfare, etc.), drew them as the public wanted them to appear, adding dignity and virility to the happenings. As writer Dino Buzzati observed in his preface to ''Trieste e il Carso'', a collection of Beltrame's
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
drawings, the artist's truth, often objectively inaccurate, was "truer" than the camera's truth in that it gave the reality of movement where photography only recorded the immobility of things.


References


Bibliography

* * * * {{DEFAULTSORT:Beltrame, Achille 19th-century Italian painters Italian male painters 20th-century Italian painters 20th-century Italian male artists Painters from Milan Brera Academy alumni Italian illustrators 1871 births 1945 deaths 19th-century Italian male artists People from Arzignano