AMV BBDO is an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

that works with over 85 brands, including BT,

Diageo Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...

, Walkers, and

Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...

. AMV campaigns may incorporate digital, social, experiential, print or

broadcast media Broadcasting is the distribution of audio audiovisual content to dispersed audiences via a electronic mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began wit ...

. AMV is part of the

BBDO BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, B ...

network, the third-largest agency network in the world and part of the

Omnicom Group Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer r ...

Company Overview

AMV's in-house capability includes: community management,

data analysis Data analysis is the process of inspecting, Data cleansing, cleansing, Data transformation, transforming, and Data modeling, modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Da ...

, video content production, live

event management Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ...

and brand partnerships. AMV has produced several award-winning campaigns, including Guinness’s ‘ Surfer’ and more recent work: * Walkers Sandwich *

Snickers Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with Caramel#Candy, caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is ...

'You're Not You When You're Hungry' *

The National Lottery The National Lottery is the state- franchised national lottery established in 1994 in the United Kingdom. It is regulated by the Gambling Commission, and is operated by Allwyn Entertainment, who took over from Camelot Group (who had been runni ...

'#' In August 2016, the agency lost the Sainsbury's account, that it had held for 35 years, to Wieden+Kennedy.

Team

Alex Grieve is Executive Creative Director and Sarah Douglas is

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

History

AMV was founded by David Abbott (1938-2014), Peter Mead, and Adrian Vickers.

References

''Abbott Mead Vickers BBDO launches social media unit,''
Anne Cassidy, 17 March 2011, Campaign.
''AMV launches specialist data analytics arm,''
Anne Cassidy, 14 July 2011, Campaign.

External links

Company website
AMV BBDO Mass media companies based in London {{advertising-stub