Aashirvaad is a brand of

staple food A staple food, food staple, or simply a staple, is a food that is eaten often and in such quantities that it constitutes a dominant portion of a standard diet for a given person or group of people, supplying a large fraction of energy needs and ...

and kitchen ingredients owned by

ITC Ltd. ITC Limited is an Indian conglomerate company headquartered in Kolkata. ITC has a diversified presence across industries such as Fast-moving consumer goods, FMCG, hotels, software, Packaging and labeling, packaging, paperboards, specialty papers ...

The Aashirvaad range of products include Atta flour, Salt, Spices and Instant mixes.

Atta

ITC entered the branded Atta market with the launch of Aashirvaad Atta in Bengal and Chandigarh on 26 May 2002. The product is now available all over India. The Aashirvaad package is PET Poly, with the design showcasing the farming process undertaken in the rural heartland of India in the form of a Madhubani painting.

Select atta

Aashirvaad Select Atta is made from Sharbati wheat which comes from Sehore district Madhya Pradesh. Aashirvaad Select Atta (5 kg pack) was awarded the World Star Award for Excellence in Packaging in the Consumer Pack Category.

Salt

ITC launched branded packaged salt under the brand name ‘Aashirvaad Salt’ on 26 March 2003.

Spices

ITC forayed into the branded spices market with the launch of Aashirvaad Spices in Northern India in May 2005. The offering currently consists of Chilli, Turmeric and

Coriander Coriander (;

powder in SKUs of 50g, 100g, 200g and 500g each. The company entered organic foods retailing in July 2007 with the launch of Aashirvaad Select Organic Spices. Aashirvaad Select currently offers chilli, turmeric and coriander powders. The organic spices are available in packs of 1000 grams.

Instant mixes

This range, launched in March '06, includes Gulab Jamun,

Rava Idli Rava may refer to: Biographical * Bishnu Prasad Rabha, multifaceted artist and revolutionary singer of Assam * Abba ben Joseph bar Ḥama (born 280), a Jewish Talmudist who lived in Babylonia, always known by the honorific name ''Raba,'' ''Rava, ...

, Rice Idli, Rice Dosa, Khaman Dhokla,

Rasmalai Ras malai, rasamalai, or rossomalai is a dessert originating from the eastern regions of the Indian subcontinent. The dessert is called ''rossomalai'' in Bengali, ''ras malai'' in Hindi, and ''rasa malei'' in Odia. It is popular in India, Bangl ...

and

Vada Vada or Vayda may refer to: People *Gunnar Vada (1927–2018), Norwegian politician *Vada Nobles, American record producer *Vada Pinson (1938–1995), American baseball player *Vada Sultenfuss, fictional character in the 1991 film ''My Girl'' * ...

mix. The Rava idli Mix is available in 500g pack and rest of the products are available in 200g packs. The latest entrants to the portfolio include Rasmalai and Vada mixes. Rasmalai mix is available in 126g pack and Vada mix in 200g pack.

Multi-purpose cooking paste

The Multi-Purpose Cooking paste is the latest offering from the ‘Aashirvaad’ brand. The ‘Aashirvaad’ Multi-Purpose cooking paste is positioned as a kitchen aide. The product, ‘’, is a fried paste of onions, tomatoes, ginger and garlic shallow fried in refined sunflower oil. It is a basic paste used for most North Indian dishes. It is suitable for all tomato-based dishes. The ‘Aashirvaad’ Multi-Purpose Cooking paste is available in Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Ahmedabad, Mumbai and Pune at grocery outlets. It is available in pouch size of 100g and 280g bottle.

References

External links

Aashirvaad Official Site

Aashirvaad Sugar Release Control Atta site
{{ITC Indian brands Salt industry in India Companies based in Kolkata Products introduced in 2002 ITC Limited