Aarong () is a social enterprise chain of

Bangladeshi Bangladeshis ( ) are the citizens and nationals of Bangladesh, a South Asian country centred on the transnational historical region of Bengal along the Bay of Bengal, eponymous bay. Bangladeshi nationality law, Bangladeshi citizenship was fo ...

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...

s specializing in Bengali ethnic wear and

handicraft A handicraft is a traditional main sector of craft making and applies to a wide range of creative and design activities that are related to making things with one's hands and skill, including work with textiles, moldable and rigid material ...

s. It is owned by the

non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-nine outlets in nine Bangladeshi metropolitan cities.

Controversies

The Directorate of National Consumers Rights Protection (DNCRP) fined Tk4.5 lakh to the

Uttara Uttara, which means "north" in Sanskrit and many other South Asian languages, may refer to: Places *Uttara (town), Uttara, a neighbourhood north of Dhaka, Bangladesh *Uttara Export Processing Zone, Bangladesh *Uttara East Thana *Uttara West Thana ...

outlet of Aarong and closed it for a day for selling the same products at double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers Rights Protection (DNCRP) led the drive but he was transferred later.

References

External links

* {{Authority control Retail companies of Bangladesh Companies based in Dhaka Organisations based in Motijheel Retail companies established in 1978 1978 establishments in Bangladesh Clothing brands of Bangladesh