''Axios'' (stylized as ΛXIOS) is an American news website based in
Arlington County, Virginia
Arlington County is a county in the Commonwealth of Virginia. The county is situated in Northern Virginia on the southwestern bank of the Potomac River directly across from the District of Columbia, of which it was once a part. The county ...
. It was founded in 2016 and launched the following year by former ''
Politico
''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American, German-owned political journalism newspaper company based in Arlington County, Virginia, that covers politics and policy in the United States and intern ...
'' journalists
Jim VandeHei
James VandeHei (born February 12, 1971) is an American journalist and businessman who is the co-founder and CEO of Axios and the former executive editor and co-founder of ''Politico''. Previously, he was a national political reporter at ''The Wa ...
,
Mike Allen and Roy Schwartz. The site's name is based on the el, ἄξιος (), meaning "worthy".
''Axios''s articles are typically brief and matter-of-fact; most are shorter than 300 words and use bullet points so they are easier to scan. In addition to news articles, ''Axios'' produces daily and weekly industry-specific newsletters (including ''Allen's Axios AM'', a successor to his newsletter ''
Politico Playbook'' for ''Politico''),
and two daily podcasts.
On September 1, 2022,
Cox Enterprises
Cox Enterprises, Inc. is a privately held global conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue. Its major operating subsidiaries are Cox Communications and ...
completed its acquisition of ''Axios''.
History
VandeHei said he wanted ''Axios'' to be a "mix between ''
The Economist
''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econ ...
'' and
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
". The company initially covered a mix of business, politics, technology, health care, and media. VandeHei said ''Axios'' would focus on the "collision between tech and areas such as bureaucracy, healthcare, energy, and the transportation infrastructure".
At launch, Nicholas Johnston, a former managing editor at
Bloomberg L.P., was named editor-in-chief.
In the summer of 2016, ''Axios'' secured $10 million in a round of financing led by Lerer Hippeau Ventures. Backers include media-partner
NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's ...
,
Laurene Powell Jobs'
Emerson Collective,
Greycroft Partners
Greycroft is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dan ...
, and David and Katherine Bradley, owners of
Atlantic Media.
The company had raised $30 million .
It planned to focus on "business, technology, politics, and media trends".
''Axios'' generates revenue through short-form
native advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. ...
and sponsored newsletters. It earned more than $10 million in revenue in its first seven months.
Its advertisers include Exxon Mobil and
Koch Industries
Koch Industries, Inc. ( ) is an American privately held multinational conglomerate corporation based in Wichita, Kansas and is the second-largest privately held company in the United States, after Cargill. Its subsidiaries are involved in th ...
.
In January 2017, ''Axios'' hired as an executive vice president
Evan Ryan
Evan Maureen Ryan (born April 18, 1971) is an American public servant currently serving as White House Cabinet Secretary in the administration of Joe Biden. She previously served as Assistant Secretary of State for Educational and Cultural Affa ...
, the
and a former staffer for Vice President
Joe Biden.
, the company said it had 60 employees with 40 working in editorial.
''Axios'' had 6 million visitors in September 2017, according to comScore. , ''Axios'' said it had 200,000 subscribers to 11 newsletters, with an average open rate of 52 percent. The same month, it said it would use a new $20 million investment to expand data analysis, product development, fund audience growth, and increase staff to 150, up from 89.
In March and April 2019, ''
HuffPost
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' and ''
Wired
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fran ...
'' reported that ''Axios'' had paid a firm to improve its reputation by lobbying for changes to the Wikipedia articles on ''Axios'' and
Jonathan Swan.
In July 2020, ''Axios'' received $4.8 million in federal loans from the
Paycheck Protection Program
The Paycheck Protection Program (PPP) is a $953-billion business loan program established by the United States federal government during the Donald Trump administration in 2020 through the Coronavirus Aid, Relief, and Economic Security Act (CAR ...
for salary replacement during the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
. It later returned the money, with VandeHei explaining that the loans had become "politically polarizing". In September 2020, ''
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported that ''Axios'' was on track to be profitable in 2020 "despite the economic turmoil stemming from the coronavirus that led to broad layoffs and pay cuts at many media outlets".
In May 2021, ''The Wall Street Journal'' reported that merger discussions between ''Axios'' and ''
The Athletic
''The Athletic'' is a subscription-based sports website that provides national and local coverage in 47 North American cities as well as the United Kingdom. ''The Athletic'' also covers national stories from top professional and college sports ...
'' had ended, with ''The Athletic'' opting to pursue a deal with ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''.
In January 2022, the company announced ''Axios Local'', a project that aims to "bring smart, modern, trustworthy local news to every community in America" by providing a platform for local contributors, starting with a rollout in 14 locations and reaching 25 by mid-2022, all major U.S. cities.
On August 8, 2022, ''Axios'' announced that it had been sold to
Cox Enterprises
Cox Enterprises, Inc. is a privately held global conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue. Its major operating subsidiaries are Cox Communications and ...
for $525 million.
According to the deal, Cox owns 70 percent of company, while ''Axios'' employees and its founders retain ownership of the remaining 30 percent.
The acquisition was completed the next month.
Content
''Axios''s content is designed for digital platforms, such as
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...
and
Snapchat
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before th ...
, as well as its own website.
Reporters have made appearances on television news on NBC News and MSNBC through a deal with NBC.
Its NBC Universal partnership has featured co-founder
Mike Allen on MSNBC's show ''
Morning Joe''. Content is distributed via newsletters covering politics, technology, healthcare, and other subjects. Among the newsletters is a daily report by Allen, who formerly wrote ''Politico''s Playbook newsletter.
Typical articles are shorter than 300 words.
In 2018 the literary magazine ''
n+1 N1, N.I, N-1, or N01 may refer to:
Information technology
* Nokia N1, an Android tablet
* Nexus One, an Android phone made by HTC
* Nylas N1, a desktop email client
* Oppo N1, an Android phone
* N1, a Sun Microsystems software brand now mostly ...
''s editors identified ''Axios'' as an example of a new style of writing that "is simultaneously careful and strident, low-key and declarative" in order to cater to impatient readers. They wrote, "''Axios'', whose name is a cross between a defense contractor and an aggressive men's deodorant, has dispensed with everything but theses and bullet points." According to a 2020
Knight Foundation
The John S. and James L. Knight Foundation, also known as the Knight Foundation, is an American non-profit foundation that provides grants for journalism, communities, and the arts.
The organization was founded as the Knight Memorial Education ...
study, ''Axios'' is generally read by a moderate audience, leaning slightly toward the left.
''Axios on HBO''
A documentary series based on the website's reporting, also titled ''Axios'' (sometimes disambiguated as ''Axios on HBO''), began airing on
HBO in the United States and internationally on November 4, 2018. The program primarily features interviews with political and business figures in the news and is a co-production of Axios Media,
HBO Documentary Films, and
DCTV. Initially airing on Sunday evenings in blocks of four consecutive weeks once or twice a year, the program temporarily switched to year-round biweekly production, airing on Monday nights, in April 2020, before returning to its previous schedule in 2021. After a total of 57 episodes, ''Axios on HBO'' ended permanently with its final episode aired on December 12, 2021.
See also
*
FiveThirtyEight
''FiveThirtyEight'', sometimes rendered as ''538'', is an American website that focuses on opinion poll analysis, politics, economics, and sports blogging in the United States. The website, which takes its name from the number of electors in th ...
*
RealClearPolitics
RealClearPolitics (RCP) is an American political news website and polling data aggregator formed in 2000 by former options trader John McIntyre and former advertising agency account executive Tom Bevan. The site features selected political ne ...
References
External links
*
{{COX
2016 establishments in Virginia
American news websites
2022 mergers and acquisitions
Companies based in Arlington County, Virginia
Cox Enterprises
Internet properties established in 2017
Mass media companies established in 2016
Podcasting companies