Aroor Venkatachari Srinivasaraghavan (AVS) Raja (born 23 March 1939 in

Aroor Aroor is a fishing village on the northernmost part of the Alappuzha district, within Cherthala, Cherthala taluk of Kerala, India. It lies on either sides of National Highway 66 (India), National Highway 66 and serves as a gateway between Koc ...

, India) was one of the founders of

Shriram Group Shriram Group is an Indian Conglomerate (company), conglomerate headquartered in Chennai. It was founded on 5 April 1974 by R. Thyagarajan (industrialist), R. Thyagarajan, AVS Raja and T. Jayaraman. The group had its beginning in chit funds bus ...

of companies. He died on 14 April 2022 due to a lung infection and cancer.

Biography

Raja worked for

Indian Railways Indian Railways is a state-owned enterprise that is organised as a departmental undertaking of the Ministry of Railways (India), Ministry of Railways of the Government of India and operates India's national railway system. , it manages the fou ...

before becoming co-founder of the Shriram along with R. Thyagrajan. His "Silver Medallion campaign" took the small company to national recognition. In 1985 Raja convinced all the part-time Chief Regional Managers of UTI (Unit Trust of India - SOUTH )to become the regional managers for Shriram Group to develop and market various financial instruments of the group. Raja worked with the local community holding the posts of Managing

trustee Trustee (or the holding of a trusteeship) is a legal term which, in its broadest sense, refers to anyone in a position of trust and so can refer to any individual who holds property, authority, or a position of trust or responsibility for the ...

Publisher Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...

of Amudhasurabi (a 63 years old

Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...

literary magazine), founder general Secretary of Towers Club (1989 in Anna Nagar, Chennai), President of Kartik Fine Arts, Founder chairman of Probus Club (affiliated to Rotary Club of Anna Nagar, 1992) and a member of the Rotary Club of Anna Nagar. The Best Comedian category at the Kodai Nataka Vizha awards was named for Raja.

References

1939 births Living people Businesspeople from Tamil Nadu {{India-business-bio-stub