The Avco World Trophy, also known as the Avco Cup, is the playoff championship trophy of the defunct

World Hockey Association The World Hockey Association () was a professional ice hockey major league that operated in North America from 1972–73 WHA season, 1972 to 1978–79 WHA season, 1979. It was the first major league to compete with the National Hockey League (N ...

, which operated from

1972 Within the context of Coordinated Universal Time (UTC) it was the longest year ever, as two leap seconds were added during this 366-day year, an event which has not since been repeated. (If its start and end are defined using Solar time, ...

until

1979 Events January * January 1 ** United Nations Secretary-General Kurt Waldheim heralds the start of the ''International Year of the Child''. Many musicians donate to the ''Music for UNICEF Concert'' fund, among them ABBA, who write the song ...

. The trophy's

naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...

were sold to the former Avco Corporation (a name originally derived from "Aviation Company"), a defense contractor who bought the rights to advertise their consumer finance division. The trophy was mocked by some for its corporate sponsorship and never developed anything approaching the significance and sentiment of the

Stanley Cup The Stanley Cup () is the championship trophy awarded annually to the National Hockey League (NHL) playoff champion. It is the oldest existing trophy to be awarded to a professional sports franchise in North America, and the International Ic ...

, its

National Hockey League The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...

rival. Still, the cup's design was often seen as creative in that it involved a freely-floating etched crystal globe embedded in the "stem" of the cup. The cup was designed by Frank Bonnerkopf of Boise, Idaho. The trophy was donated to the new league in 1972 along with approximately $500,000 by the Avco Financial Services Corporation, and became the first major sports league championship trophy to bear the name of a private corporation. Three Avco trophies exist; besides the one that is on display at the

Hockey Hall of Fame The Hockey Hall of Fame () is a museum and hall of fame located in Toronto, Ontario, Canada. Dedicated to the history of ice hockey, it holds exhibits about players, teams, National Hockey League (NHL) records, memorabilia and National Hockey Le ...

, the others are in

Winnipeg Winnipeg () is the capital and largest city of the Provinces and territories of Canada, Canadian province of Manitoba. It is centred on the confluence of the Red River of the North, Red and Assiniboine River, Assiniboine rivers. , Winnipeg h ...

at the Manitoba Sports Hall of Fame and Museum, and in the Nova Scotia Sports Hall of Fame in Halifax. The trophy was retired after the WHA ceased operations in 1979. Led by

Bobby Hull Robert Marvin Hull (January 3, 1939 – January 30, 2023) was a Canadian professional ice hockey player who is widely regarded as one of the greatest players of all time. His blond hair, skating speed, end-to-end rushes, and ability to shoot t ...

, the

Winnipeg Jets The Winnipeg Jets are a professional ice hockey team based in Winnipeg. The Jets compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Division in the Western Conference (NHL), Western Conference. The te ...

claimed the trophy on three occasions, including the final league championship against

Wayne Gretzky Wayne Douglas Gretzky ( ; born January 26, 1961) is a Canadian former professional ice hockey player and former head coach. He played 20 seasons in the National Hockey League (NHL) for four teams from 1979 to 1999. Nicknamed "the Great One ...

and the

Edmonton Oilers The Edmonton Oilers are a professional ice hockey team based in Edmonton. The Oilers compete in the National Hockey League (NHL) as a member of the Pacific Division (NHL), Pacific Division in the Western Conference (NHL), Western Conference. Th ...

. Gordie Howe and the Houston Aeros vied for the trophy three times, winning twice. The Avco Trophy in fact may have been most famous, or perhaps infamous, in its absence. When the

New England Whalers New or NEW may refer to: Music * New, singer of K-pop group The Boyz * ''New'' (album), by Paul McCartney, 2013 ** "New" (Paul McCartney song), 2013 * ''New'' (EP), by Regurgitator, 1995 * "New" (Daya song), 2017 * "New" (No Doubt song), 1 ...

won the league's inaugural championship in

1973 Events January * January 1 – The United Kingdom, the Republic of Ireland and Denmark 1973 enlargement of the European Communities, enter the European Economic Community, which later becomes the European Union. * January 14 - The 16-0 19 ...

the trophy had not yet been completed, and the Whalers were forced to skate their divisional championship trophy around the ice surface. Seven players skated for three Avco World Trophy-winning teams in the WHA playoffs: Joe Daley, Ted Green, Bob Guindon, Bill Lesuk, Lyle Moffat, Lars-Erik Sjoberg, and Peter Sullivan. All but Green did so as members of the three Winnipeg Jets championship teams, whereas Green did so with the 1972-73 Whalers and the first two Jets championship teams. Green was the first to win the Trophy with multiple teams. Bobby Hull is commonly cited as winning the Avco Trophy three times with the Jets as well, but he did not play in the 1979 playoff run due to injury.

Champions and finalists

References

{{WHA World Hockey Association trophies and awards