AT Metro is a

public transport Public transport (also known as public transit, mass transit, or simply transit) are forms of transport available to the general public. It typically uses a fixed schedule, route and charges a fixed fare. There is no rigid definition of whic ...

brand in

Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

, managed by

Auckland Transport Auckland Transport (AT) is the council-controlled organisation (CCO) of Auckland Council responsible for transport projects and services. It was established by section 38 of the Local Government (Auckland Council) Act 2009, and operates under ...

(AT). It was launched in December 2014, following the decommissioning of the

MAXX Maxx may refer to: * MAXX (public transport brand), a public transport brand in Auckland, New Zealand * MAXX, one of hotel brands of H World International * Maxx (group), Maxx (eurodance act), a German-based eurodance music project from the 1990s * ...

brand with updated bus and train liveries, staff uniforms, wayfinding signage and a refreshed external communications identity. In 2023, AT began decommissioning the AT Metro brand, replacing it with the refreshed AT brand identity.

Usage

Bus operator contracts were updated in late-2014 requiring fleets to be repainted in AT Metro livery in tandem with their standard maintenance schedule. Staff uniforms were rolled out within a similar timeframe. AT's new electric train fleet was manufactured with the new livery. Liveries differ depending on the service, with

rapid transit Rapid transit or mass rapid transit (MRT) or heavy rail, commonly referred to as metro, is a type of high-capacity public transport that is generally built in urban areas. A grade separation, grade separated rapid transit line below ground su ...

services ( Northern Express bus and rail) in AT Blue and AT Silver accented in yellow highlights; specialty bus services ( Link and Airporter) in custom, distinguishable colours; and other bus services in AT Blue and AT Silver. These livery colours are being retrained as the AT Metro branding is being replaced with the new AT branding.

History

AT Metro replaced the

brand, introduced by the former

Auckland Regional Transport Authority The Auckland Regional Transport Authority (ARTA) was the central co-ordinating agency for transport (especially but not only public transport) in the Auckland Region of New Zealand from 2004 to 2010. In this role, ARTA provided public transport s ...

. The MAXX brand was not widely recognised as bus operators did not update their fleets to the new livery. Auckland Transport announced in July 2012 that the 'weak' MAXX brand would be phased out, in favour of the agency's new AT branding. In 2023, AT began phasing-out the AT Metro brand, replacing it with the refreshed AT brand identity on all new electric buses, wayfinding signage and advertising.

References

{{Public transport in Auckland Rail transport in Auckland Public transport in Auckland Organisations based in Auckland