ASVOFF, or ''A Shaded View on Fashion Film'', is a fashion film festival founded by journalist

Diane Pernet Diane Pernet is a Paris-based American-born international fashion blogger and critic and founder of the international ASVOFF (A Shaded View on Fashion Film) festival. Education and early career Pernet was born in Washington, D.C., on October 8, ...

. Since its 2008 debut at the Jeu de Paume National Gallery, it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations. The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, is Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao

Guggenheim museum The Guggenheim Museums are a group of museums in different parts of the world established (or proposed to be established) by the Solomon R. Guggenheim Foundation. Museums in this group include: * The Solomon R. Guggenheim Museum in New York, Ne ...

, Milan's Palazzo Morando, and the New York Scope art fair. It has also had sponsorship from those such as Italian Vogue,

Bulgari Bulgari (, ; stylized as BVLGARI) is an Italian luxury fashion house founded in 1884 and known for its jewellery, watches, fragrances, accessories, and leather goods. Headquartered in Rome, the company was acquired by the French conglomera ...

Kering Kering S.A. () is a French multinational holding company specializing in luxury goods, headquartered in Paris. It owns the brands Yves Saint Laurent, Gucci, Balenciaga, Bottega Veneta, Creed, Maui Jim, and Alexander McQueen. The timber-tradin ...

and

Dom Perignon Dom or DOM may refer to: People and fictional characters * Dom (given name), including fictional characters * Dom (surname) * Dom La Nena (born 1989), stage name of Brazilian-born cellist, singer and songwriter Dominique Pinto * Dom people, an et ...

Founder

Diane Pernet's first degree was in documentary film making at

Temple University Temple University (Temple or TU) is a public university, public Commonwealth System of Higher Education, state-related research university in Philadelphia, Philadelphia, Pennsylvania, United States. It was founded in 1884 by the Baptist ministe ...

, and she has been making small low-fi movies for years. She also worked as a

costume designer A costume designer is a person who designs costumes for a film, stage production or television show. The role of the costume designer is to create the characters' outfits or costumes and balance the scenes with texture and colour, etc. The costum ...

for, among others, director

Amos Gitai Amos Gitai () is an artist and an Israelis, Israeli filmmaker, born 11 October 1950 in Haifa, Israel. Gitai's work was presented in several major retrospectives in Pompidou Center in Paris, the Museum of Modern Art (MoMA) and Lincoln Center for ...

. So the founder of ASVOFF knows how important fashion is in a film.

History

Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new

menswear Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

line. In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.

ASVOFF Venues

Besides its annual festival in Paris in September, ASVOFF has other projects around the world. Other places on the ASVOFF list: Main Venues * 2008 –

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

, ''premiere at the Jeu de Paume museum'' * 2009 –

''Passage du Désir, Awards ceremony at the Centre Georges Pompidou'' * 2010–2011 –

''Centre Georges Pompidou, Passage du Désir'' * 2012–2015 –

''Centre Georges Pompidou'' * 2016–2017 –

Cannes Cannes (, ; , ; ) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions Internatio ...

''la Croisette'' * 2018 –

''Club de l'Etoile''
Satellite Venues * 2008 –

Bilbao Bilbao is a city in northern Spain, the largest city in the Provinces of Spain, province of Biscay and in the Basque Country (greater region), Basque Country as a whole. It is also the largest city proper in northern Spain. Bilbao is the List o ...

''at the Guggenheim Museum'' * 2008 –

Riga Riga ( ) is the capital, Primate city, primate, and List of cities and towns in Latvia, largest city of Latvia. Home to 591,882 inhabitants (as of 2025), the city accounts for a third of Latvia's total population. The population of Riga Planni ...

, ''with Moments'' * 2009 –

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

''at the

Chelsea Arts Club Chelsea Arts Club is a private members' club at 143 Old Church Street in Chelsea, London with a membership of over 4,000, including artists, sculptors, architects, writers, designers, actors, musicians, photographers, and filmmakers. The club wa ...

'' * 2009 –

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

, ''with MASS'' * 2010 –

Milano Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the second-most-populous city proper in Italy after Rome. The city proper has a population of nearly 1.4 million, while i ...

''at the Palazzo Morando with

Vogue Italia ''Vogue Italia'' is the Italian edition of '' Vogue'' magazine owned by Condé Nast International. In publication since 1964, it has been called the top fashion magazine in the world. The publication is currently edited by Francesca Ragazzi and ...

'' * 2010 –

Hyères Hyères (), Provençal dialect, Provençal Occitan language, Occitan: ''Ieras'' in classical norm, or ''Iero'' in Mistralian norm) is a Communes of France, commune in the Var (département), Var Departments of France, department in the Provence-Al ...

''International Festival of Fashion and Photography,'' * 2010 –

''at the

Barbican Art Gallery The Barbican Centre is a performing arts centre in the Barbican Estate of the City of London, England, and the largest of its kind in Europe. The centre hosts classical and contemporary music concerts, theatre performances, film screenings and ...

'' * 2010 –

Kyiv Kyiv, also Kiev, is the capital and most populous List of cities in Ukraine, city of Ukraine. Located in the north-central part of the country, it straddles both sides of the Dnieper, Dnieper River. As of 1 January 2022, its population was 2, ...

, ''with Elle Ukraine'' * 2010 –

Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...

, ''Daily Projects'' * 2010 –

Cluj Cluj-Napoca ( ; ), or simply Cluj ( , ), is a city in northwestern Romania. It is the second-most populous city in the country and the seat of Cluj County. Geographically, it is roughly equidistant from Bucharest (), Budapest () and Belgrade ( ...

, ''with Transylvania National Theatre'' * 2010 –

Moscow Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...

, ''Russian Fashion Week'' * 2010 –

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

''at the Cine Opera at Corso Como, with films by Michael Nyman'' * 2011 –

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

, ''with Art Basel'' * 2011 –

Tbilisi Tbilisi ( ; ka, თბილისი, ), in some languages still known by its pre-1936 name Tiflis ( ), ( ka, ტფილისი, tr ) is the Capital city, capital and List of cities and towns in Georgia (country), largest city of Georgia ( ...

, ''Georgian Fashion Week'' * 2012 –

Venice Venice ( ; ; , formerly ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 islands that are separated by expanses of open water and by canals; portions of the city are li ...

, ''Circuito-Off, Venice International Short Film Festival'' * 2012 –

Minsk Minsk (, ; , ) is the capital and largest city of Belarus, located on the Svislach (Berezina), Svislach and the now subterranean Nyamiha, Niamiha rivers. As the capital, Minsk has a special administrative status in Belarus and is the administra ...

, ''Belarus Fashion Week'' * 2012 –

Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...

, ''with Frame 0ut, Museum Quarter'' * 2012 –

Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...

, ''with CaixaForum'' * 2013 –

Athens Athens ( ) is the Capital city, capital and List of cities and towns in Greece, largest city of Greece. A significant coastal urban area in the Mediterranean, Athens is also the capital of the Attica (region), Attica region and is the southe ...

, ''with Fashion Workshop by Vicky Kaya Fashion on Screen'' * 2013 –

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

, ''with ABSOLUTE Creatives'' * 2013 –

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

''at Cinema Rise X in Tokyo'' * 2013 –

''at the

Cannes Film Festival The Cannes Film Festival (; ), until 2003 called the International Film Festival ('), is the most prestigious film festival in the world. Held in Cannes, France, it previews new films of all genres, including documentaries, from all around ...

croisette's Villa Schweppes'' * 2013 –

Saint Petersburg Saint Petersburg, formerly known as Petrograd and later Leningrad, is the List of cities and towns in Russia by population, second-largest city in Russia after Moscow. It is situated on the Neva, River Neva, at the head of the Gulf of Finland ...

''Aurora Fashion Week'' * 2013 –

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

, ''Festival du Nouveau Cinema'' * 2013 –

Arnhem Arnhem ( ; ; Central Dutch dialects, Ernems: ''Èrnem'') is a Cities of the Netherlands, city and List of municipalities of the Netherlands, municipality situated in the eastern part of the Netherlands, near the German border. It is the capita ...

, ''Arnhem Biennale'' * 2013 –

Vladivostok Vladivostok ( ; , ) is the largest city and the administrative center of Primorsky Krai and the capital of the Far Eastern Federal District of Russia. It is located around the Zolotoy Rog, Golden Horn Bay on the Sea of Japan, covering an area o ...

, ''with the Ministry of Culture of Russia and Aurora Fashion Week'' * 2013 –

, ''la Gaîté lyrique'' * 2014 –

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

''Scope Art Fair in New York, with films by

Michael Nyman Michael Laurence Nyman, Order of the British Empire, CBE (born 23 March 1944) is an English composer, pianist, libretto, librettist, musicologist, and filmmaker. He is known for numerous film soundtrack, scores (many written during his lengthy ...

'' * 2014 –

Copenhagen Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the ...

, ''with CPH DOX'' * 2014 –

Łódź Łódź is a city in central Poland and a former industrial centre. It is the capital of Łódź Voivodeship, and is located south-west of Warsaw. Łódź has a population of 655,279, making it the country's List of cities and towns in Polan ...

, ''LODZ Fashion Philosophy Week'' * 2014 –

Antwerp Antwerp (; ; ) is a City status in Belgium, city and a Municipalities of Belgium, municipality in the Flemish Region of Belgium. It is the capital and largest city of Antwerp Province, and the third-largest city in Belgium by area at , after ...

, ''with

MoMu MoMu (Mode Museum) is the fashion museum of the City of Antwerp, Belgium. Founded on 21 September 2002, the museum collects, conserves, studies and exhibits Belgian fashion. The museum is specifically focusing on Belgian contemporary fashion d ...

at MUSE'' * 2014 –

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

, ''with Trendsétera, Museo Franz Mayer'' * 2014 –

, ''in collaboration with Champs-Élysées Film Festival'' * 2014 –

Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...

, ''with AltaRoma'' * 2015 –

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

''at the Gene Siskel Film Center'' * 2016 –

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

''at the Museum of Fine Arts'' * 2016 –

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

''at the China Academy of Art, Shanghai Institute of Design, the West Bund Art Center, the Power Station of Art, and the Shanghai Himalayas Museum'' * 2017 –

Sofia Sofia is the Capital city, capital and List of cities and towns in Bulgaria, largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain, in the western part of the country. The city is built west of the Is ...

, ''Nuboyana Film Studios'' * 2017 –

, ''Palais Brongniart'' * 2018 –

, ''Palazzo Altemps '' * 2019 –

Bratislava Bratislava (German: ''Pressburg'', Hungarian: ''Pozsony'') is the Capital city, capital and largest city of the Slovakia, Slovak Republic and the fourth largest of all List of cities and towns on the river Danube, cities on the river Danube. ...

, ''Bratislava Film Festival''

Editions

References

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THE UNTITLED MAGAZINE, website=untitled-magazine.com, date=11 June 2014, access-date=2019-06-22

External links

ASVOFF.com

MikeFiggis.co.uk

MichaelNyman.com

MariaDeMedeiros.net

RickOwens.eu

* ttps://web.archive.org/web/20091018082335/http://www.independent.co.uk/life-style/fashion/global-fashion-events-in-october-reminder-1797608.html The Independent.co.uk: fashion events in October 2009
Gsus Lopez
– film director – (ASVOFF Barcelona 2012 Grand Prix Winner) Fashion events in France Film festivals in Paris

Founder

History

ASVOFF Venues

Editions

See also

References

External links