Argo stylized as ARGO is a family-owned Italian

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

owned by the Morra family that manufactures

agricultural machinery Agricultural machinery relates to the machine (mechanical), mechanical structures and devices used in farming or other agriculture. There are list of agricultural machinery, many types of such equipment, from hand tools and power tools to tractor ...

. Founded by Valerio Morra in 1980, the company is based in Fabbrico,

Emilia-Romagna Emilia-Romagna (, , both , ; or ; ) is an Regions of Italy, administrative region of northern Italy, comprising the historical regions of Emilia (region), Emilia and Romagna. Its capital is Bologna. It has an area of , and a population of 4.4 m ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

. ARGO main products are tractors and combine harvesters.

History

It was founded by Valerio Morra in 1980 with his purchase of MBS Spa. In 1987, ARGO purchased Pegoraro Spa of

Vicenza Vicenza ( , ; or , archaically ) is a city in northeastern Italy. It is in the Veneto region, at the northern base of the Monte Berico, where it straddles the Bacchiglione, River Bacchiglione. Vicenza is approximately west of Venice and e ...

. Sixty-six percent of Landini was purchased in 1989 from Massey Ferguson, with additional shares purchased in 1994. In 1995, the tractor business was expanded with the purchase of Valpadana Spa, followed by S.E.P. Spa and Laverda in 2000 from CNH Global. S.E.P. manufactures small, specialty tractors and equipment, while Laverda manufactures combines and hay-equipment. The remaining 9% of Landini that was owned by AGCO was purchased by ARGO in 2000. 2001 saw further growth with the purchase of the McCormick name and tractor factory in

Doncaster Doncaster ( ) is a city status in the United Kingdom, city in South Yorkshire, England. Named after the River Don, Yorkshire, River Don, it is the administrative centre of the City of Doncaster metropolitan borough, and is the second largest se ...

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

, after the

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...

of Case IH and

Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...

New Holland Ag New Holland is a global full-line agricultural machinery manufacturer founded in New Holland, Pennsylvania, New Holland, Pennsylvania, and now based in Turin, Italy. New Holland's products include tractors, combine harvesters, balers, forage har ...

into CNH Global. The regulatory bodies reviewing the merger required some factories to be sold, which included Laverda from

, and McCormick Tractors International from Case IH.Page 6
2007 saw ARGO selling 50% of Laverda to AGCO. AGCO bought the remaining 50% of Laverda in late 2010/early 2011, thereby also acquiring Fella-Werke.

Brands

ARGO manufactures or distributes the following brands of agricultural machinery: * Landini * Laverda * McCormick * Valpadana * S.E.P. * Pegoraro

References

{{reflist

External links

ARGO SpA
ARGO SpA Agricultural machinery manufacturers of Italy Tractor manufacturers of Italy Italian brands Italian companies established in 1980 Holding companies established in 1980 Holding companies of Italy Companies based in the Province of Reggio Emilia

History

Brands

See also

References

External links