AQH share is a statistic that measures
broadcast radio listenership.
Definition
is an abbreviation for ''average quarter-hour persons'', defined by
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
(now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
is the percentage of those listening to radio in an Arbitron "market" (typically a
metropolitan area
A metropolitan area or metro is a region consisting of a densely populated urban area, urban agglomeration and its surrounding territories which share Industry (economics), industries, commercial areas, Transport infrastructure, transport network ...
) who are listening to a particular radio station.
Thus, for a given station is mathematically expressed as:
Usage
AQH Share is most often used in conjunction with
TSL (Time Spent Listening) to measure listenership in a market. While AQH measures the average number of listeners to the station, TSL tracks the length of time listeners are tuned continuously to the station.
External links
Glossary of Termsof the
Radio Research Consortium
Market research
Radio broadcasting