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The Alliance for Open Media (AOMedia) is a
non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
industry consortium headquartered in
Wakefield, Massachusetts Wakefield is a New England town, town in Middlesex County, Massachusetts, United States, in the Greater Boston, greater Boston metropolitan area, municipal corporation, incorporated in 1812 in the United States, 1812 and located about north-nor ...
, and formed to develop
open Open or OPEN may refer to: Music * Open (band), Australian pop/rock band * The Open (band), English indie rock band * ''Open'' (Blues Image album), 1969 * ''Open'' (Gerd Dudek, Buschi Niebergall, and Edward Vesala album), 1979 * ''Open'' (Go ...
,
royalty-free Royalty-free (RF) material subject to copyright or other intellectual property rights may be used without the need to pay royalties or license fees for each use, per each copy or volume sold or some time period of use or sales. Computer standards ...
technology for multimedia delivery. It uses the ideas and principles of open web standard development to create video standards that can serve as alternatives to the hitherto dominant standards of the
Moving Picture Experts Group The Moving Picture Experts Group (MPEG) is an alliance of working groups established jointly by ISO and IEC that sets standards for media coding, including compression coding of audio, video, graphics, and genomic data; and transmission and ...
(MPEG). Its first project was to develop
AV1 AOMedia Video 1 (AV1) is an open, royalty-free video coding format initially designed for video transmissions over the Internet. It was developed as a successor to VP9 by the Alliance for Open Media (AOMedia), a consortium founded in 2015 tha ...
, a new
open Open or OPEN may refer to: Music * Open (band), Australian pop/rock band * The Open (band), English indie rock band * ''Open'' (Blues Image album), 1969 * ''Open'' (Gerd Dudek, Buschi Niebergall, and Edward Vesala album), 1979 * ''Open'' (Go ...
video codec and format, as a successor to VP9 and an alternative to
HEVC High Efficiency Video Coding (HEVC), also known as H.265 and MPEG-H Part 2, is a video compression standard designed as part of the MPEG-H project as a successor to the widely used Advanced Video Coding (AVC, H.264, or MPEG-4 Part 10). In co ...
. AV1 uses elements from
Daala Daala is a video coding format under development by the Xiph.Org Foundation under the lead of Timothy B. Terriberry mainly sponsored by the Mozilla Corporation. Like Theora and Opus, Daala is available free of any royalties and its reference ...
,
Thor Thor (from ) is a prominent list of thunder gods, god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred g ...
, and VP10, three preceding open video codecs. The governing members of the Alliance for Open Media are
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
,
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
,
ARM In human anatomy, the arm refers to the upper limb in common usage, although academically the term specifically means the upper arm between the glenohumeral joint (shoulder joint) and the elbow joint. The distal part of the upper limb between ...
,
Cisco Cisco Systems, Inc. (using the trademark Cisco) is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, s ...
,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
,
Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...
,
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
,
Meta Platforms Meta Platforms, Inc. is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, Threads ...
,
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
,
Mozilla Mozilla is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, publishes and supports Mozilla products, thereby promoting free software and open standards. The community is supported institution ...
,
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
,
Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
,
Samsung Electronics Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; ) is a South Korean multinational major appliance and consumer electronics corporation founded on 13 January 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is curr ...
and
Tencent Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimed ...
.


History

Some collaboration and work that would later be merged into AV1 predates the official launch of the Alliance. Following the successful standardization of an audio standard in the
Internet Engineering Task Force The Internet Engineering Task Force (IETF) is a standards organization for the Internet standard, Internet and is responsible for the technical standards that make up the Internet protocol suite (TCP/IP). It has no formal membership roster ...
(IETF) in 2012, a working group for the standardization of a royalty-free video format began to form under the lead of members of the Xiph.Org Foundation, who had begun working on their experimental video format
Daala Daala is a video coding format under development by the Xiph.Org Foundation under the lead of Timothy B. Terriberry mainly sponsored by the Mozilla Corporation. Like Theora and Opus, Daala is available free of any royalties and its reference ...
back in 2010. In May 2015, the Internet Video Codec working group (NetVC) of the IETF was officially started and presented with coding techniques from Daala. Cisco Systems joined forces and offered their own prototype format
Thor Thor (from ) is a prominent list of thunder gods, god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred g ...
to the working group on July 22. The lack of a suitable video format for inclusion in the specification of
HTML video HTML video is a subject of the HTML specification as the standard way of playing video via the web. Introduced in HTML5, it is designed to partially replace the object element and the previous de facto standard of using the proprietary Adobe Fla ...
by the World Wide Web Consortium (W3C) and the failed negotiations for one mandatory video format for
WebRTC WebRTC (Web Real-Time Communication) is a free and open-source project providing web browsers and mobile applications with real-time communication (RTC) via application programming interfaces (APIs). It allows audio and video communication and ...
showed the need for a competitive, open video standard. The emergence of a second patent pool for HEVC (
HEVC Advance High Efficiency Video Coding (HEVC), also known as H.265 and MPEG-H Part 2, is a video compression standard designed as part of the MPEG-H project as a successor to the widely used Advanced Video Coding (AVC, H.264, or MPEG-4 Part 10). In com ...
) in spring 2015 provided motivation for investments in an alternative video format and grew support for the Alliance, mainly due to the uncertainty regarding royalties for
MPEG The Moving Picture Experts Group (MPEG) is an alliance of working groups established jointly by International Organization for Standardization, ISO and International Electrotechnical Commission, IEC that sets standards for media coding, includ ...
's next-generation video format, HEVC. On September 1, 2015, the Alliance for Open Media was announced with the goal of developing a royalty-free video format as an alternative to licensed formats such as
H.264 Advanced Video Coding (AVC), also referred to as H.264 or MPEG-4 Part 10, is a video compression standard based on block-oriented, motion-compensated coding. It is by far the most commonly used format for the recording, compression, and d ...
and
HEVC High Efficiency Video Coding (HEVC), also known as H.265 and MPEG-H Part 2, is a video compression standard designed as part of the MPEG-H project as a successor to the widely used Advanced Video Coding (AVC, H.264, or MPEG-4 Part 10). In co ...
. The founding members are Amazon, Cisco, Google, Intel, Microsoft, Mozilla, and Netflix. The plan was to release the video format by 2017. The alliance saw expansion of its member list since inception. On April 5, 2016, the Alliance for Open Media announced that
AMD Advanced Micro Devices, Inc. (AMD) is an American multinational corporation and technology company headquartered in Santa Clara, California and maintains significant operations in Austin, Texas. AMD is a hardware and fabless company that de ...
,
ARM In human anatomy, the arm refers to the upper limb in common usage, although academically the term specifically means the upper arm between the glenohumeral joint (shoulder joint) and the elbow joint. The distal part of the upper limb between ...
, and
Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
had joined, and
Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...
,
Ateme Ateme S.A. is a multinational company that specializes in video compression, CDN/streaming, cloud recording and advertising. It develops software for video compression based on the main standards: MPEG2, H.264/AVC, H.265/HEVC, AV1 and H.266/V ...
, Ittiam and
Vidyo Vidyo, Inc., founded as Layered Media, provides software-based collaboration technology and product-based visual communication products. It is currently owned by Enghouse Systems. The company's VidyoConferencing products are the first in the video ...
joined in the months following. On November 13, 2017,
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
later joined as a governing member. In January 2018 the alliance's website was quietly updated to add
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
as a governing member of the alliance. On April 3, 2019,
Samsung Electronics Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; ) is a South Korean multinational major appliance and consumer electronics corporation founded on 13 January 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is curr ...
joined as a governing member. October 1, 2019,
Tencent Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimed ...
joined as a governing member. In 2018, the founder and chairman of the MPEG acknowledged the Alliance to be the biggest threat to their business model, furthermore stating that:


2022

Articles suggested that Google was in planning to release 2 open formats, High-dynamic-range video/HDR video and 3D audio, as alternatives to Dolby Atmos and Dolby Vision video technology. A draft called IAC has been developed for audio, and Samsung's HDR10+ will not be utilized. During September 2022, AOMedia announced Project Caviar. Although the name is yet to be disclosed, the announcement was made public through a journal authored by AOMedia developers and biographies shared on the doc: and after a month papers calls were released with an early draft. The Video Codec Working Group (CWG) was the first AOMedia technical group. Recognizing some needs, AOMedia created, in February 2022, the Volumetric Visual Media Working Group (VVMWG). In June 2022, 10 universities and 24 organizations (companies) went to Alliance for Open Media Symposium, with various engineers working on AV1 and developing the new technologies in the cwg incubators gains test for the Next Generation AOM standard. There are in the alliance efforts done through different working groups. AVM: AOM Video Model - was created in the AOMedia GitLab repository. It consists of tools based on research candidate. AVM is the software codebase that AOMedia is using for its research and development of the next generation video coding technologies. The development happens in stages, and each new anchor is the codebase in which previously adopted experiments have been integrated and which is used in the following round of the experiments. - this repo based on Libaom, reference encoder for AV1 format.


2023

During June 2023, AOMedia announced that
Zoom Video Communications Zoom Communications, Inc. (formerly Zoom Video Communications, Inc., commonly shortened to Zoom, and stylized as zoom) is an American communications technology company primarily known for the videoconferencing application Zoom. The company is ...
would become a promoter member.


AOMedia Video

AOMedia's first project was the creation of an open video compression format and codec optimized for
streaming media Streaming media refers to multimedia delivered through a Computer network, network for playback using a Media player (disambiguation), media player. Media is transferred in a ''stream'' of Network packet, packets from a Server (computing), ...
over the internet, intended for both commercial and non-commercial content, including
user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...
. The format is intended to be the first in a line of new, AOMedia Video (AV) formats being developed. AOMedia planned for the first version of its format (AV1) to be completed before the end of 2017. However, work on the bitstream specification will be continued into 2018. The format is the primary contender for standardisation by the video coding standard working group
NetVC NETVC was the name given to a planned royalty-free video codec that was intended to be developed in the former Internet Video Codec working group of the IETF. It was intended to provide a royalty-free alternative to industry standards such as H.2 ...
of the
Internet Engineering Task Force The Internet Engineering Task Force (IETF) is a standards organization for the Internet standard, Internet and is responsible for the technical standards that make up the Internet protocol suite (TCP/IP). It has no formal membership roster ...
(IETF). The main distinguishing features of AV1 are its purported
royalty-free Royalty-free (RF) material subject to copyright or other intellectual property rights may be used without the need to pay royalties or license fees for each use, per each copy or volume sold or some time period of use or sales. Computer standards ...
licensing terms and performance. AV1 is specifically designed for real-time applications and for higher resolutions than typical usage scenarios of the current generation (H.264) of video formats. In 2019, Sisvel International formed a
patent pool In patent law, a patent pool is a consortium of two or more companies agreeing to cross-license patents relating to a particular technology. The creation of a patent pool can save patentees and licensees time and money, and, in case of blocking pa ...
for selling licenses to intellectual property it anticipates will be necessary to comply with the
AV1 AOMedia Video 1 (AV1) is an open, royalty-free video coding format initially designed for video transmissions over the Internet. It was developed as a successor to VP9 by the Alliance for Open Media (AOMedia), a consortium founded in 2015 tha ...
standard. AOMedia said this was contrary to its goal of a standard developed entirely with free, donated technology owned by the organization. Sisvel anticipates AV1 will require patented technology developed outside the AOMedia member organizations.


Operation and structure

The Alliance is incorporated in the US as a tax-exempt non-profit organization and a subsidiary "project" of the independent Joint Development Foundation (JDF), also headquartered in Wakefield. The Alliance intends to release new video codecs as
free software Free software, libre software, libreware sometimes known as freedom-respecting software is computer software distributed open-source license, under terms that allow users to run the software for any purpose as well as to study, change, distribut ...
under the
BSD 2-Clause License BSD licenses are a family of permissive free software licenses, imposing minimal restrictions on the use and distribution of covered software. This is in contrast to copyleft licenses, which have share-alike requirements. The original BSD licens ...
. It adopted the patent rules of the
W3C The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Founded in 1994 by Tim Berners-Lee, the consortium is made up of member organizations that maintain full-time staff working together in ...
which mandate technology contributors to disclose all patents that may be relevant and to agree to a royalty-free patent license. The Alliance's patent license contains a
defensive termination Defensive termination is a form of implicit cross licensing of patent or other intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of int ...
clause to discourage patent lawsuits. Software development happens in the open using a public source code repository and
issue tracking system An issue tracking system (also ITS, trouble ticket system, support ticket, request management or incident ticket system) is a computer software package that manages and maintains lists of issues. Issue tracking systems are generally used in collab ...
, and welcomes contributions from the general public. Contributions have to pass internal reviews and gain consensus for their adoption. Different sub-groups inside the Alliance handle testing, reviews for IPR/patent problems hardware-friendliness, and editing of specification documents.Archived a
Ghostarchive
and th
Wayback Machine
There are two levels of membership: organizations can join as an ordinary member, or as a governing member with a seat on the board of directors. Confusingly, these are dubbed "founding members" in AOM terminology, although they need not be members since the Alliance was founded. There is a broad representation of the video industry among the Alliance members, featuring several hardware, software, and content producers, OTT video distributors, providers of real-time conferencing solutions, and browser vendors. Several AOM members have previously worked on MPEG's HEVC and hold patents to it (e.g. BBC, Intel, Cisco, Vidyo, Apple, Microsoft, and Broadcom).


Governing members

As of November 2021:


General members

As of November 2023:


Previous members

*
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
(previously a Founding/Governing member, but delisted from website as of July 7, 2020)


References


External links

* {{Official website, https://aomedia.org/ Free and open-source software organizations