ANC is a sports multimedia and signage integration company based in

Purchase Purchasing is the procurement process a business or organization uses to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary g ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

. As of 2023, C10 Media, with the founder of ANC, purchased the company back from

Learfield Learfield (often stylized as LEARFIELD) is a collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of th ...

with CEO Jerry Cifarelli, Jr. and Jerry Cifarelli, Sr. returning as Chairman. ANC provides signage, design, installation, and advertising for sports, entertainment, retail, and transportation facilities. Its product and service offering includes Light-Emitting Diode ("LED"), rotational, and fixed visual displays; digital media software and control systems; signage operation and maintenance; advertising marketing consultation; graphic design; and printing production. ANC's recent projects include the Los Angeles Dodgers (with the most pixels per square foot in MLB), the Cleveland Cavaliers (the largest center-hung in the United States), Moynihan Train Hall (the largest digital media network in a New York City transportation center), and Westfield World Trade Center (a digital media network).

History

ANC was founded in 1997 by Jerry Cifarelli, Sr. and Alan N. Cohen, former co-owner of the

Boston Celtics The Boston Celtics ( ) are an American professional basketball team based in Boston. The Celtics compete in the National Basketball Association (NBA) as a member of the Atlantic Division (NBA), Atlantic Division of the Eastern Conference (NBA), ...

. ANC acquired North American rights to Space & Time rotational signage technology in 1997 and in its first year of operations, entered into an agreement with the WNBA to provide each team with all of its rotational signage. The following year, the company added 19 new clients who would utilize courtside and back-lit fascia rotational signage; today, ANC partners with more than 200 teams and venues in professional and collegiate sports. ANC formed a technology division, ANC Technologies, in 1999. ANC Technologies developed FasciaSOFT, an operating engine for LED systems, permitting the company to debut the first 360° LED fascia signage in the National Hockey League. That same year, ANC Marketing was created to provide consulting services and assist clients with marketing strategies. ANC directed LED installations and was selected to provide ongoing operational services for digital fascia and scoreboard signage at venues such as Cleveland's

Quicken Loans Arena Rocket Arena is a multi-purpose arena in Cleveland, Ohio. The building is the home of the Cleveland Cavaliers of the National Basketball Association (NBA) and the Cleveland Monsters of the American Hockey League (AHL). It also serves as a sec ...

, Minnesota's

Target Center Target Center is a multi-purpose arena located in Minneapolis that opened in 1990. It hosts major family shows, concerts, sporting events, graduations and private events. Target Corporation, founded and headquartered in Minneapolis since 1902, h ...

, Philadelphia's

Wells Fargo Center Wells Fargo Center may refer to: * Wells Fargo Center (Los Angeles), California * Wells Fargo Center (Sacramento), California * Wells Fargo Center (San Francisco), California * Wells Fargo Center for the Arts, Santa Rosa, California * Wells Fargo C ...

and Toronto's

Air Canada Centre Scotiabank Arena (SBA), formerly known as Air Canada Centre (ACC), is a multi-purposed arena located on Bay Street in downtown Toronto, Ontario, Canada. It is the home of the Toronto Raptors of the National Basketball Association (NBA) and t ...

from 2002 through 2006. As part of this expansion, ANC Marketing created a national advertising sales division, including the basket stanchion arm advertising position. During the same period, ANC debuted a new LED operating software called VisionSOFT. VisionSOFT is the first 3D interface capable of controlling multiple displays through one console and distributing

uncompressed video Uncompressed video is digital video that either has never been compressed or was generated by decompressing previously compressed digital video. It is commonly used by video cameras, video monitors, video recording devices (including general-pur ...

to its displays, eliminating distortion. The VisionSOFT application also operates DLP Digital Court side press tables, which, during the 2005-06 season, became the first court side

digital signage Digital signage is a segment of electronic signage that uses Electronic visual display, digital display technologies to present multimedia content in both public and private environments. Content may include video, images, text, or interactive me ...

to be approved for an NBA event. After introducing digital court side press tables, ANC expanded ANC Marketing into a national advertising sales division and formed a manufacturing relationship with

Mitsubishi Electric is a Japanese Multinational corporation, multinational electronics and electrical equipment manufacturing company headquartered in Tokyo, Japan. The company was established in 1921 as a spin-off from the electrical machinery manufacturing d ...

. Following its new relationship with Mitsubishi, the company has completed large LED signage projects such as the

Washington Nationals The Washington Nationals are an American professional baseball team based in Washington, D.C. The Nationals compete in Major League Baseball (MLB) as a member club of the National League (NL) East Division. They play their home games at Na ...

' new ballpark, Washington D.C.'s Verizon Center and Portland's

Rose Garden A rose garden or rosarium is a garden or park, often open to the public, used to present and grow various types of garden roses, and sometimes rose species. Designs vary tremendously and roses may be displayed alongside other plants or grouped ...

. During the 2005-06 season, VisionSOFT's application also provided DLP Digital Court side press tables, becoming the first court side digital signage to be approved for an NBA game. A few months after introducing digital press tables, ANC expanded ANC Marketing into a national advertising sales division. ANC Sports then debuted new LED and DLP II Court side Signage Systems in the NBA and NCAA. VisionSOFT was selected to operate the LED display system at Pittsburgh's Consol Energy Center in 2010. ANC renovated Fenway Park with a high-definition video display system in 2011.The year has also been one of firsts as ANC installed and operated LED signage around the perimeter of a tennis court for the first time during a professional event in the United States and provided digital signage for the Dodge National Circuit Finals Rodeo in Oklahoma. ANC also collaborated with The Caesars Tribute to the Golden Age of Ice Skating held in Atlantic City, in 2010, providing the digital signage along the rim of the ice.LED Magazine (2010-12-21). "ANC Sports' LED systems continue expansion in televised entertainment". LED Magazine.

References

{{DEFAULTSORT:Anc Sports Sports companies Companies based in Purchase, New York