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Super Hits -- later retitled AM Gold -- was a 35-volume series issued by
Time Life Time Life, with sister subsidiaries StarVista Live and Lifestyle Products Group, a holding of Direct Holdings Global LLC, is an American production company and direct marketer conglomerate, that is known for selling books, music, video/DVD, a ...
during the 1990s, spotlighting
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Funk ...
—primarily,
soft rock Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
and non-disco Top 40 music—played on Top 40 radio stations during the 1960s and 1970s. Much like Time-Life's other series chronicling popular music, volumes in the "AM Gold" series covered a specific time period, including single years in some volumes and stylistic trends in others; in addition, one volume focused on the music of
The Carpenters The Carpenters (officially known as Carpenters) were an American vocal and instrumental duo consisting of siblings Karen (1950–1983) and Richard Carpenter (born 1946). They produced a distinct, soft, musical style, combining Karen's contr ...
. Each volume was issued on a
compact disc The compact disc (CD) is a digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings. In August 1982, the first compact disc was manufactured. It was then released in Octo ...
, cassette or (on "Super Hits"-titled volumes issued in 1990) 2-LP vinyl record set. Individual volumes generally contained 22 tracks, and represented the highlighted time period's most popular and noteworthy tracks. Also included was a booklet, containing liner notes written by some of the most respected historians of the genre, photographs of the artists, and information on the songs (writers, performers and peak position on ''
Billboard magazine ''Billboard'' (stylized as ''billboard'') is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music ...
s Hot 100 chart).


History


As "Super Hits"

The series originally titled "Super Hits" was first issued in the summer of 1990, with the first volume in the series titled ''Super Hits: 1966''. The original "Super Hits" series included volumes for the years 1962-1973, while the volumes that covered the early 1960s in general also included music from 1960-1961. The "Super Hits" volumes can be identified by artist drawings of scenes from Americana (for instance, the 1965 volume had a drawing of a
Ford Mustang The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...
on its cover). The original "Super Hits" series saw 20 volumes issued and continued through 1993, the last volume spotlighting the music of The Carpenters. As was the case for many various artists compilations spotlighting 1960s music, including Time-Life's
Classic Rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...
series, tracks by
The Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developm ...
and
The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
were not included due to licensing restrictions.


As "AM Gold"

The series was revived as "AM Gold" in 1995, with a different cover design (early volumes had an artist's drawing of a pocket transistor radio, with later volumes bearing a "gold record" with the year or era spotlighted emblazoned over the top). The first 20 volumes were re-titled issues of volumes from the former "Super Hits" series with identical track lineups, while new volumes covering the mid- and late-1970s (including individual volumes for each of the years 1974-1979) were included. As the series was meant to highlight soft rock music, disco songs—which had also gained a significant foothold on Top 40 radio in the United States—were generally not included, although some "edgier" pop music (for example, Blondie's " Heart of Glass") were included. The "AM Gold" series continued through 1997, with a volume titled ''AM Gold: TV Themes of the'60s'' being the last to be issued; after a short break, several more volumes were issued through 2002, the last titled AM Gold: ''Perfect Harmony''. In 1998, Time-Life issued two "budget" box sets, each containing three CDs or cassettes of 12 songs each, for retail sale. These were titled "AM Gold" and "AM Gold II: Radio Hits '69-'74."


Availability

As was the case with Time-Life's other series, "Super Hits"/"AM Gold" was advertised in television and magazine
advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
. The series was available by subscription (by calling a
1-800 number A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing pref ...
); those who purchased the series in that fashion received a new volume roughly every other month (on the format of their choice), and had the option of keeping the volumes they wanted. Each volume was also offered for individual sale. When the series was fully issued, a customer could purchase the entire series at once (or a group of albums, as packaged by Time-Life as part of a promotion), often at a discounted price. Time-Life continued to offer "AM Gold" through the mid-2000s (decade), after which it was replaced by other series.


The series

As with many of Time-Life Records' multi-volume releases, the volumes were not issued in a logical, sequential order by date or era of the subject; that is, issuing volumes covering 1962 and the early 1960s before progressing to 1963. In the track information section, the volumes will be listed sequentially by era; the following list is the order in which the volumes were released.


Super Hits


1990

* ''Super Hits: 1966'' * ''Super Hits: 1968'' * ''Super Hits: 1965'' * ''Super Hits: 1970''


1991

* ''Super Hits: 1967'' * ''Super Hits: 1962'' * ''Super Hits: 1969'' * ''Super Hits: 1963'' * ''Super Hits: 1964'' * ''Super Hits: 1971'' * ''Super Hits: 1972'' * ''Super Hits: The Mid-1960s''


1992

* ''Super Hits: 1973'' * ''Super Hits: The Late-1960s'' * ''Super Hits: The Early-1960s'' * ''Super Hits: The Early-1970s'' * ''Super Hits: Mid-1960s Classics'' * ''Super Hits: Late-1960s Classics'' * ''Super Hits: Early-1960s Classics'' * ''Super Hits: Early-1970s Classics''


1993

* ''Super Hits: The Carpenters''


AM Gold


1995

* ''AM Gold: 1969'' * ''AM Gold: 1970'' * ''AM Gold: 1973'' * ''AM Gold: 1968'' * ''AM Gold: The Mid '60s'' * ''AM Gold: 1971'' * ''AM Gold: 1972'' * ''AM Gold: 1967'' * ''AM Gold: 1966'' * ''AM Gold: 1965'' * ''AM Gold: 1964'' * ''AM Gold: Late '60s Classics'' * ''AM Gold: The Early '70s'' * ''AM Gold: The Late '60s'' * ''AM Gold: Early '70s Classics'' * ''AM Gold: Mid '60s Classics'' * ''AM Gold: 1963'' * ''AM Gold: 1962'' * ''AM Gold: The Early '60s'' * ''AM Gold: Early '60s Classics'' * ''AM Gold: 1961'' * ''AM Gold: 1960''


1996

* ''AM Gold: 1974'' * ''AM Gold: 1975'' * ''AM Gold: 1976'' * ''AM Gold: TV Themes of the '60s''


1997

* ''AM Gold: 1977'' * ''AM Gold: 1978'' * ''AM Gold: 1979''


1999

* ''AM Gold: Teen Idols of the 70s'' * ''AM Gold: #1 Hits of the '70s - '70-'74''


2000

* ''AM Gold: #1 Hits of the '70s - '75-'79'' * ''AM Gold: Mellow Hits of the '70s''


2001

* ''AM Gold: The '60s Generation'' * ''AM Gold: Smash Hits of the '70s''


2002

* ''AM Gold: Perfect Harmony''


References

{{Reflist


External links


Time-Life Music official site – for a listing of current products


Compilation album series Rock compilation albums