''AMV'' (''All Music Video'') was a

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

show broadcast by the

Seven Network Seven Network (stylised 7Network, and commonly known as Channel Seven or simply Seven) is an Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, ...

between 2000 and 2002. It aired between 7.30 am and 9 am every weekday, following the 90 minute-long ''

Sunrise Sunrise (or sunup) is the moment when the upper rim of the Sun appears on the horizon in the morning, at the start of the Sun path. The term can also refer to the entire process of the solar disk crossing the horizon. Terminology Although the S ...

news bulletin Breaking news, also called late-breaking news, a special report, special coverage, or a news flash, is a current issue that warrants the interruption of a scheduled broadcast in order to report its details. News broadcasters also use the term ...

. It was cancelled in February 2002 when ''Sunrise'' expanded into a three-hour-long (later three-and-a-half-hour) format. ''AMV'' was similar to the long-running

ABC1 ABC TV, formerly known as ABC1, is an Australian national public television network. It is owned and operated by the Australian Broadcasting Corporation, and is the flagship (broadcasting), flagship ABC Television (Australian TV network), A ...

music show ''

rage Rage may refer to: * Rage (emotion), an intense form of anger Games * Rage (collectible card game), a collectible card game * Rage (trick-taking card game), a commercial variant of the card game Oh Hell * ''Rage'' (video game), a 2011 first- ...

'' in that it featured no host, and

Network Ten Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's Paramount Networks UK & Australia, UK & Australia division and is o ...

's '' Video Hits'' in that it aired a combination of new and popular clips. However, due to the early morning timeslot (which competed against children's programming such as ''

Cheez TV ''Cheez TV'' is an Australian children's cartoon show hosted by Ryan Lappin and Jade Gatt that aired on weekday mornings on Network Ten. It began broadcasting on 10 July 1995 and it ended on 31 December 2004 with the presenters leaving. After ...

''), content was often censored; for example upon broadcasting the controversial video for

Robbie Williams Robert Peter Williams (born 13 February 1974) is an English singer and songwriter. He found fame as a member of the pop group Take That from 1990 to 1995, launching a solo career in 1996. His debut studio album, ''Life thru a Lens'', was re ...

' "

Rock DJ "Rock DJ" is a song by English singer and songwriter Robbie Williams, featured on his third studio album, ''Sing When You're Winning'' (2000). The song was released on 31 July 2000 as the lead single from the album. It samples Barry White's so ...

", the infamous gory ending was not shown.

See also