AMI is a French luxury

ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...

fashion company founded by Alexandre Mattiussi in 2010.

History

AMI was founded by Alexandre Mattiussi on October 14, 2010. He had previously worked at

Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer and founder of one of the world's top fashion houses, Dior, Christian Dior SE. His fashion house is known all around the world, having gained promi ...

's "30 Montaigne" men's line, at

Givenchy Givenchy (, ) is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert d ...

as first assistant for men, and

Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...

. The brand quickly gained international success. In December 2012, the brand opened its first boutique in Paris. In 2013, AMI won the ANDAM from Association Nationale pour le Développement des Arts de la Mode and, in 2016, he became a member of

Fédération de la Haute Couture et de la Mode The (; 'Federation of Haute Couture and Fashion') is the governing body for the French fashion industry. It has a dual mission: as a professional organisation in the classic sense of the term, as in other sectors of the economy. As such, it prov ...

. In 2017, the brand launched its AMI de cœur line. As of 2021, the brand had six boutiques in Europe (including 3 own boutiques and 3 corners), 1 boutique in the United States in New York, 8 boutiques in China, and 6 boutiques in Japan. In 2024, that had grown to more than 60 standalone stores and more than 700 points of sale.

References

{{Reflist Luxury brands French fashion French companies established in 2010