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AMI (American Megatrends International LLC, formerly American Megatrends Inc.) is an international hardware and
software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...
company, specializing in PC hardware and
firmware In computing, firmware is a specific class of computer software that provides the low-level control for a device's specific hardware. Firmware, such as the BIOS of a personal computer, may contain basic functions of a device, and may provide h ...
. The company was founded in 1985 by Pat Sarma and Subramonian Shankar. It is headquartered in Building 800 at 3095 Satellite Boulevard in unincorporated
Gwinnett County Gwinnett County ( ) is located in the north central portion of the U.S. state of Georgia. It forms part of the Atlanta metropolitan area. In 2020, the population was 957,062, making it the second-most populous county in Georgia (after Fulton C ...
, Georgia,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, near the city of Duluth, and in the
Atlanta metropolitan area Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...
. The company started as a manufacturer of complete
motherboard A motherboard (also called mainboard, main circuit board, mb, mboard, backplane board, base board, system board, logic board (only in Apple computers) or mobo) is the main printed circuit board (PCB) in general-purpose computers and other expand ...
s, positioning itself in the high-end segment. Its first customer was PCs Limited, later known as Dell Computer.Jacobs, Daniel G.
Business revolutionary
. ''Smart Business''. July 2004. Retrieved on May 6, 2009.
As hardware activity moved progressively to
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
-based
original design manufacturer An original design manufacturer is a company that designs and manufactures a product that is eventually rebranded by another firm for sale. Such companies allow the firm that owns or licenses the brand to produce products while having to engage in ...
s,Morris, Ricky.
Motherboard Industry Overview
. ''Digitimes''. Monday June 9, 2008 (last update Wednesday July 9, 2008). Retrieved on May 6, 2009.
AMI continued to develop BIOS firmware for major motherboard manufacturers. The company produced BIOS software for motherboards (1986), server motherboards (1992), storage controllers (1995) and remote-management cards (1998). In 1993, AMI produced MegaRAID, a storage controller card. AMI sold its RAID assets to LSI Corporation in 2001,Compare
American Megatrends Inc. to Sell Industry-Leading RAID Business to LSI Logic
''Business Wire''. May 29, 2001. Retrieved on May 5, 2009.
with only one employee from the RAID-division remaining with the AMI core team. AMI continued to focus on
OEM An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...
and ODM business and technology. Its product line includes AMIBIOS (a
BIOS In computing, BIOS (, ; Basic Input/Output System, also known as the System BIOS, ROM BIOS, BIOS ROM or PC BIOS) is firmware used to provide runtime services for operating systems and programs and to perform hardware initialization during the ...
), Aptio (a successor to AMIBIOS8 based on the
UEFI UEFI (Unified Extensible Firmware Interface) is a set of specifications written by the UEFI Forum. They define the architecture of the platform firmware used for booting and its interface for interaction with the operating system. Examples of f ...
standard), diagnostic software, AMI EC ( embedded controller firmware), MG-Series SGPIO backplane controllers (for SATA,
SAS SAS or Sas may refer to: Arts, entertainment, and media * ''SAS'' (novel series), a French book series by Gérard de Villiers * ''Shimmer and Shine'', an American animated children's television series * Southern All Stars, a Japanese rock ba ...
and NVMe storage devices), driver/firmware development, and MegaRAC ( BMC firmware).


Founding

American Megatrends Inc. (AMI) was founded in 1985 by Subramonian Shankar and Pat Sarma with funds from a previous consulting venture, Access Methods Inc. (also AMI). Access Methods was a company run by Pat Sarma and his partner. After Access Methods successfully launched the AMIBIOS, there were legal issues among the owners of the company, resulting in Sarma buying out his partners. Access Methods still owned the rights to the AMIBIOS. Sarma had already started a company called Quintessential Consultants Inc. (QCI), and later set up an equal partnership with Shankar. By this time the AMIBIOS had become established and there was a need to keep the initials AMI. The partners renamed QCI as American Megatrends Inc., with the same initials as Access Methods Inc.; the renamed company then purchased AMIBIOS from Access Methods. Shankar became the president and Sarma the executive vice-president of this company. This partnership continued until 2001, when LSI Logic purchased the RAID Division of American Megatrends; American Megatrends then purchased all shares of the company owned by Sarma, making Shankar the majority owner.


Products


AMIBIOS

AMIBIOS (also written as AMI BIOS) is the
IBM PC The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible de facto standard. Released on August 12, 1981, it was created by a team ...
-compatible
BIOS In computing, BIOS (, ; Basic Input/Output System, also known as the System BIOS, ROM BIOS, BIOS ROM or PC BIOS) is firmware used to provide runtime services for operating systems and programs and to perform hardware initialization during the ...
developed and sold by American Megatrends since 1986. In 1994, the company claimed that 75% of
PC clone IBM PC compatible computers are similar to the original IBM PC, XT, and AT, all from computer giant IBM, that are able to use the same software and expansion cards. Such computers were referred to as PC clones, IBM clones or IBM PC clones. ...
s used AMIBIOS. It is used on
motherboard A motherboard (also called mainboard, main circuit board, mb, mboard, backplane board, base board, system board, logic board (only in Apple computers) or mobo) is the main printed circuit board (PCB) in general-purpose computers and other expand ...
s made by AMI and by other companies. American Megatrends has a strict OEM business model for AMIBIOS: it sells source code to motherboard manufacturers or customizes AMIBIOS for each OEM individually, whichever business model they require. AMI does not sell to end users, and itself produces no end-user documentation or technical support for its BIOS firmware, leaving that to licensees. However, the company published two books on its BIOS in 1993 and 1994, written by its engineers. During powerup, the BIOS firmware displays an ID string in the lower-left-hand corner of the screen. This ID string comprises various pieces of information about the firmware, including when it was compiled, what configuration options were selected, the OEM license code, and the targeted chipset and motherboard. There are 3 ID string formats, the first for older AMIBIOS, and the second and third for the newer AMI Hi-Flex ("high flexibility") BIOS. These latter are displayed when the Insert key is pressed during power-on self-test. The original AMI BIOS did not encrypt the machine startup password, which it stored in non-volatile RAM. Therefore, any utility capable of reading a PC's NVRAM was able to read and to alter the password. The AMI WinBIOS encrypts the stored password, using a simple substitution cipher. By pressing the Delete key during power-on self-test when a prompt is displayed, the BIOS setup utility program is invoked. Some earlier AMIBIOS versions also included a cut-down version of the AMIDIAG utility that AMI also sold separately, but most later AMI BIOSes do not include this program as the BIOS DMI already incorporates detailed diagnostics. AMIBIOS is only sold through distributors, not directly available from the manufacturer or from eSupport. AMI supplies both DOS and
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
firmware upgrade utilities for its own motherboards. eSupport only supplies a Windows upgrade utility.


AMIDiag

AMIDiag is a family of PC diagnostic utilities sold to OEMs only. The AMIDiag Suite was introduced in 1991 and made available for
MS-DOS MS-DOS ( ; acronym for Microsoft Disk Operating System, also known as Microsoft DOS) is an operating system for x86-based personal computers mostly developed by Microsoft. Collectively, MS-DOS, its rebranding as IBM PC DOS, and a few ope ...
,
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
and
Unified Extensible Firmware Interface UEFI (Unified Extensible Firmware Interface) is a set of specifications written by the UEFI Forum. They define the architecture of the platform firmware used for booting and its interface for interaction with the operating system. Examples of ...
(
UEFI UEFI (Unified Extensible Firmware Interface) is a set of specifications written by the UEFI Forum. They define the architecture of the platform firmware used for booting and its interface for interaction with the operating system. Examples of f ...
) platforms. It includes both the Windows and DOS PC diagnostics programs. Later versions of AMIDiag support UEFI, which allows diagnostics to be performed directly on the hardware components, without having to use operating system drivers or facilities.


Aptio

AMI's
UEFI UEFI (Unified Extensible Firmware Interface) is a set of specifications written by the UEFI Forum. They define the architecture of the platform firmware used for booting and its interface for interaction with the operating system. Examples of f ...
firmware solutions.


MegaRAC

MegaRAC is a product line of Service Processors providing
Out-of-band Out-of-band activity is activity outside a defined telecommunications frequency band, or, metaphorically, outside of any primary communication channel. Protection from falsing is among its purposes. Examples General usage * Out-of-band agreement ...
, or Lights-out remote management of computer systems. These service processors operate independently of the Operating System status or location, to manage and troubleshoot computers.


Former products


StorTrends/ManageTrends

The StorTrends family of network-based backup and storage management software and hardware includes several NAS and iSCSI-based SAN servers with 4, 12, or 16 drive bays. AMI couples off-the-shelf hardware with the StorTrends iTX storage management firmware platform. StorTrends offers synchronous, asynchronous and snap-assisted replication,
thin provisioning In computing, thin provisioning involves using virtualization technology to give the appearance of having more physical resources than are actually available. If a system always has enough resource to simultaneously support all of the virtualized ...
, high-availability grouping and advanced caching. Reliability and performance is the key for any storage server. StorTrends iTX 2.8 is designed to support Storage Bridge Bay specification that provide Auto-
Failover Failover is switching to a redundant or standby computer server, system, hardware component or network upon the failure or abnormal termination of the previously active application, server, system, hardware component, or network in a computer net ...
capability to ensure that any interruption is handled without affecting data. It supports High-availability cluster, redundancy, scalability, replication, disaster recovery and multiple site backups.


DuOS-M

''DuOS-M'' was commercial software developed by American Megatrends for Intel x86-based computers using the Microsoft Windows operating system to provide a "dual operating system" environment in which the user can simultaneously deploy the
Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...
operating system in tandem with Microsoft Windows. Because DuOS-M has the capability to run both Windows and Android simultaneously, the user can switch between the two operating systems without having to
dual boot Multi-booting is the act of installing multiple operating systems on a single computer, and being able to choose which one to boot. The term dual-booting refers to the common configuration of specifically two operating systems. Multi-booting m ...
or suspend operation of one operating system in order to utilize the other. DuOS-M supports key hardware peripherals in Windows including cameras, audio, microphone and sensors such as ambient light sensor, accelerometer, gyrometer, compass and orientation sensors. It also supports various screen sizes, resolutions, and screen orientation (portrait and landscape) along with 3D acceleration and HD video playback. The first version of DuOS-M was released in June 2014. The software is available for download for a free 30-day trial, and is available for purchase for a complete license. On March 7, 2018, American Megatrends officially announced that it ceased development of DuOS-M. No further updates were being released at this time, including bug fixes and security patches.


Technical problems

On November 13, 1993, a number of PCs that used the AMIBIOS firmware started at boot-up to play the tune to Happy Birthday repeatedly while halting the computer until a key was pressed. The problem was resolved with a Trojan-free firmware upgrade from most manufacturers. The AMI WinBIOS was a 1994 update to AMIBIOS, with a graphical user interface setup screen that mimicked the appearance of
Windows 3.1 Windows 3.1 is a major release of Microsoft Windows. It was released to manufacturing on April 6, 1992, as a successor to Windows 3.0. Like its predecessors, the Windows 3.1 series ran as a shell on top of MS-DOS. Codenamed Janus, Windows 3 ...
and supported
mouse A mouse ( : mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus' ...
navigation, unusual at the time. WinBIOS was viewed favourably by Anand Lal Shimpi at
AnandTech ''AnandTech'' is an online computer hardware magazine owned by Future plc. It was founded in 1997 by then-14-year-old Anand Lal Shimpi, who served as CEO and editor-in-chief until August 30, 2014, with Ryan Smith replacing him as editor-in-chief ...
, but described by Thomas Pabst at Tom's Hardware as a "big disappointment", in part because of problems with distributing IRQ signals to every PCI and ISA expansion slot. In July 2008 Linux developers discovered issues with ACPI tables on certain AMIBIOS BIOSes supplied by Foxconn, ASUS, and MSI. The problem is related to the ACPI _OSI method, which is used by ACPI to determine the OS version (in case an ACPI patch only applies to one specific OS). In some cases, the OSI method caused problems on Linux systems, skipping code that was only executed on Windows systems. Foxconn and AMI worked together to develop a solution, which was included in later revisions of AMIBIOS. The issue affected motherboards with Intel Socket 775. Actual system behavior differed based on BIOS version, system hardware and
Linux distribution A Linux distribution (often abbreviated as distro) is an operating system made from a software collection that includes the Linux kernel and, often, a package management system. Linux users usually obtain their operating system by downloading one ...
. In October 2021 a supply chain issue was discovered where Baseboard Management Controllers were shipped with a license/royalty sticker that included a typo where the company name was written as "American Megatrands". It was determined to use the issue sticker as is and so many BMCs will continue to ship with this typo until further notice.


Worldwide offices

*
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
** Headquarters:
Gwinnett County Gwinnett County ( ) is located in the north central portion of the U.S. state of Georgia. It forms part of the Atlanta metropolitan area. In 2020, the population was 957,062, making it the second-most populous county in Georgia (after Fulton C ...
, Georgia ** Field offices: San Jose, California;
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
, Texas * Beijing, People's Republic of China * Kunshan, Jiangsu, People's Republic of China * Shenzhen, Guangdong, People's Republic of China * Taipei,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
* Munich, Germany * Chennai, Tamil Nadu, India * Chiyoda, Tokyo,
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
* Seoul, South Korea * Formerly had an office in
DuPont DuPont de Nemours, Inc., commonly shortened to DuPont, is an American multinational chemical company first formed in 1802 by French-American chemist and industrialist Éleuthère Irénée du Pont de Nemours. The company played a major role in ...
, Washington,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
International Offices
." ''American Megatrends''. Retrieved on May 6, 2009.


See also

*
BIOS features comparison In computing, BIOS (, ; Basic Input/Output System, also known as the System BIOS, ROM BIOS, BIOS ROM or PC BIOS) is firmware used to provide runtime services for operating systems and programs and to perform hardware initialization during the b ...
*
Insyde Software Insyde Software () is a company that specializes in UEFI system firmware and engineering support services, primarily for OEM and ODM computer and component device manufacturers. They are listed on the Gre Tai Market of Taiwan and headquartered ...
* Phoenix Technologies ** Award Software, now part of Phoenix *
List of companies of Taiwan Taiwan maintains a stable industrial economy as a result of economic growth and industrialization during the late 20th century, being dubbed as one of the Four Asian Tigers along with Hong Kong, Singapore and South Korea. It is a member of both ...


References


Further reading

* *


External links


American Megatrends (USA)Company Profile

Introduction to AMIBIOS8: Overview of key features in the latest AMIBIOS

American Megatrends India Pvt Ltd.
{{Authority control Companies based in Gwinnett County, Georgia Software companies based in Georgia (U.S. state) BIOS Software companies established in 1985 Software companies of the United States 1985 establishments in Georgia (U.S. state) Computer hardware companies