ALTT is an Indian subscription based
video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...
platform which is a wholly owned subsidiary of
Balaji Telefilms
Balaji Telefilms is an Indian company that produces Indian soap operas in several Indian languages. Balaji Telefilms also owns Alt Balaji, the platform known for producing adult rated content. Balaji Telefilms also produces reality TV, comedy ...
Ltd. Launched on 16 April 2017, ALTBalaji is the group foray into the digital entertainment sphere to create original
OTT content.
Platforms
ALTT is an Indian content-based video-on-demand platform. ALTT is available across 32 different interfaces for its viewers. The content has been made available on
mobile and
Tablet Devices (
Apple phone,
Apple iPad,
Android phone, Android tablet),
Web browser
A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
(Desktop Browser),
Chromecast
Chromecast is a discontinued line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streaming media, streamed audio-visual content on a high-definition television or home audio system. The u ...
,
Android TV,
Apple TV
Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...
,
Amazon Fire TV,
Roku
Roku ( ) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company.
As of 2024, Roku is the U ...
, and
Windows
Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
(
Windows PC
Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
,
Windows Mobile
Windows Mobile is a discontinued mobile operating system developed by Microsoft for smartphones and personal digital assistants (PDA). Designed to be the portable equivalent of the Windows desktop OS in the emerging Mobile device, mobile/port ...
, Windows tablet). The website indicates that the platform will showcase over 250+ hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
's top actors and directors.
The content bank also includes 100+ hours of kids' content as well as urban regional shows in
Bengali
Bengali or Bengalee, or Bengalese may refer to:
*something of, from, or related to Bengal, a large region in South Asia
* Bengalis, an ethnic and linguistic group of the region
* Bengali language, the language they speak
** Bengali alphabet, the w ...
,
Hindi
Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
,
Marathi
Marathi may refer to:
*Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India
**Marathi people (Uttar Pradesh), the Marathi people in the Indian state of Uttar Pradesh
*Marathi language, the Indo-Aryan language spoken by the Mar ...
,
Punjabi
Punjabi, or Panjabi, most often refers to:
* Something of, from, or related to Punjab, a region in India and Pakistan
* Punjabi language
* Punjabis, Punjabi people
* Punjabi dialects and languages
Punjabi may also refer to:
* Punjabi (horse), a ...
,
Tamil
Tamil may refer to:
People, culture and language
* Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia
**Sri Lankan Tamils, Tamil people native to Sri Lanka
** Myanmar or Burmese Tamils, Tamil people of Ind ...
and other languages.
Shows
Controversy
An
FIR
Firs are evergreen coniferous trees belonging to the genus ''Abies'' () in the family Pinaceae. There are approximately 48–65 extant species, found on mountains throughout much of North and Central America, Eurasia, and North Africa. The genu ...
has been filed against filmmaker
Ekta Kapoor
Ekta Kapoor (born 7 June 1975) is an Indian television and film producer, known for her work in Hindi television and Bollywood cinema. She is the founder of Balaji Telefilms, Balaji Telefilms Limited, where she serves as joint managing directo ...
alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji's
''XXX'' (web series). Ekta's representatives have since said that the controversial scene has been removed.
See also
*
List of streaming media services
A streaming media service (also simply called a streaming service) is an online platform that allows users to watch or listen to content, such as movies, TV shows, music, or podcasts, over the internet. Instead of downloading the content to the ...
*
Video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...
*
Over-the-top
Over the top may refer to:
Music
* "Over the Top", a 2017 song by Hey! Say! JUMP
* ''Over the Top'' (Cozy Powell album), 1979 album by British drummer Cozy Powell
* ''Over the Top'' (Infinite album), 2011 album by South Korean band Infinite
* ...
*
SonyLIV
Sony LIV is an Indian subscription video-on-demand over-the-top streaming service owned by Culver Max Entertainment. Sony LIV was introduced in 2013 as the first OTT service in India. As a streaming service, it provides live sports, origina ...
*
Hotstar
Disney+ Hotstar, also known as JioHotstar or simply Hotstar, is an Indian subscription video-on-demand over-the-top streaming service owned by Disney Star. The brand was introduced as Hotstar for a streaming service carrying content from Di ...
*
Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
*
Voot
Voot was an Indian subscription video-on-demand and over-the-top streaming service owned by Viacom18, a joint venture between Reliance Industries, Network18. The service was initially launched on 4 May 2016. It initially launched as an adver ...
*
Ullu
Ullu is an Over-The-Top media streaming platform, owned and maintained by Vibhu Agarwal, founder and group CEO of Ullu and Atrangii. It is currently available for Android and iOS
Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek ...
References
External links
Official Website
{{VOD services
Video on demand services
Indian entertainment websites
Balaji Telefilms
Subscription video on demand services
Indian companies established in 2017
2017 establishments in Maharashtra
Mass media companies established in 2017
ALTBalaji original programming
OTT Platforms in India