The American Latino Media Arts Award or ALMA Award, formerly known as Latin Oscars Award, is an award highlighting the best
American Latino
Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spaniards, Spanish and/or Latin Americans, Latin American ancestry. More broadly, these demographics include a ...
contributions to music, television, and film. The awards promote fair and accurate portrayals of Latinos. In
Spanish
Spanish might refer to:
* Items from or related to Spain:
** Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Ca ...
and
Portuguese the word ''alma'' means "
soul
In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being".
Etymology
The Modern English noun '':wikt:soul, soul'' is derived from Old English ''sāwol, sāwel''. The ea ...
."
History

The awards were created by
UnidosUS (formerly the National Council of La Raza). The first ceremonies were held in 1987 under the name "BRAVO Awards" and broadcast on
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and inclu ...
. In 1995, they were televised on
Fox
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelv ...
. The name was changed to the "American Latino Media Arts Awards" in 1997 and
ABC became the network venue. However, ABC faced a boycott which forced the award ceremonies to be postponed until 1998.
From the years 2003 to 2005, the ceremonies were not held for undisclosed reasons. In 2008 the NCLR and New York firm
Society Awards
Society Awards is an American company best known for designing and manufacturing high-profile entertainment industry awards, including the Emmy Award, Golden Globe Award, GLAAD Media Award, and YouTube Creator Awards, among others.
History
Societ ...
redesigned the trophy statuette.
ABC stopped airing the ceremonies in 2009.
The ceremonies were cancelled in 2010, to "focus on a bigger and better show in 2011."
The awards started up again in 2011, on a new network,
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
.
They were cancelled for 2015.
In 2018,
Fuse
Fuse or FUSE may refer to:
Devices
* Fuse (electrical), a device used in electrical systems to protect against excessive current
** Fuse (automotive), a class of fuses for vehicles
* Fuse (hydraulic), a device used in hydraulic systems to prote ...
announced that it had acquired the rights to the award show in partnership with UnidosUS.
Award ceremonies
References
External links
Official website*
American film awards
Awards established in 1987
Awards honoring Hispanic and Latino Americans
Latin American film awards
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