Alleanza Assicurazioni S.p.A. is an Italian
insurance
Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to protect ...
company based in
Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
. It was founded in
Genoa
Genoa ( ; ; ) is a city in and the capital of the Italian region of Liguria, and the sixth-largest city in Italy. As of 2025, 563,947 people live within the city's administrative limits. While its metropolitan city has 818,651 inhabitan ...
in 1898. The company is particularly active in the
life insurance
Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract
A contract is an agreement that specifies certain legally enforceable rights and obligations pertaining to two or more parties. A contract typical ...
sector. Since 1934 it has been part of the
Generali Group
Assicurazioni Generali S.p.A. ( , ; meaning 'general insurances') or commonly known as Generali Group is an Italian insurance company based in Trieste. As of 2022, it is the largest insurance company in Italy and ranks among the world's largest i ...
and it has been part of
Generali Italia
Generali Italia S.p.A. or simply Generali is an Italian insurance company based in Mogliano Veneto, which is a subsidiary of Assicurazioni Generali, Generali Group. Alleanza Assicurazioni, Cattolica Assicurazioni, DAS, Genertel, Generali Welion, G ...
since 2013.
History
In the 1870s Evan George Mackenzie had opened an insurance agency in
Genoa
Genoa ( ; ; ) is a city in and the capital of the Italian region of Liguria, and the sixth-largest city in Italy. As of 2025, 563,947 people live within the city's administrative limits. While its metropolitan city has 818,651 inhabitan ...
which represented some important French, British and Austrian companies. The agency was enormously successful: eighty employees worked there and it was the largest
insurance agency in Italy.
On 12 October 1898, Mackenzie together with Giacomo Castelbolognesi, Enrico Rava and Giuseppe Corradi founded Alleanza Assicurazioni.
The company has a nominal capital of fifteen million and the paid-up capital of one and a half million lire, and operates in all insurance fields. It is the second most important insurance company in Genoa, the city from which it inherits its symbol: St. George killing the dragon.
In the first decade of the twentieth century, Alleanza already had 345 agencies, almost all in Italy, but some also in Greece, Turkey, Tunisia, Tripolitania, Malta and Spain.
From the beginning the life branch had represented the main area of the company but in 1912 the Giolitti government with law 305 proceeded to the nationalization of life insurance and, like all companies active in the sector, Alleanza Assicurazioni was also forced to sell the branch life to INA.
This represented a serious damage to the company.
The decree of 29 April 1923 reintroduced competition for life insurance and in 1924 Mackenzie decided to reorganize the company, which would operate exclusively in the life sector. In this new framework, the general management was transferred to Milan. The restructuring gave excellent results: thirty-three agencies were reopened and premium income increased by 36%.
Alleanza was controlled with a stake of around 50.4% by
Assicurazioni Generali
Assicurazioni Generali S.p.A. ( , ; meaning 'general insurances') or commonly known as Generali Group is an Italian insurance company based in Trieste. As of 2022, it is the largest insurance company in Italy and ranks among the world's largest i ...
between 1933 and June 2009, when Generali announced plans to acquire the remainder of its shares. In February 2009, the merger by incorporation of Alleanza into Generali together with Toro Assicurazioni began with the consequent transfer of the insurance activities of Alleanza and Toro to a new company wholly owned by Generali and called
Alleanza Toro S.p.A. The merger was completed on 1 October.
With effect from 31 December 2013, Alleanza Assicurazioni became a separate brand from Toro Assicurazioni and resumed its role in the life business, maintaining the non-life business acquired and strengthened by the previous merger with Toro.
Leading Alleanza since 6 October 2014 is Davide Passero, previously CEO of
Genertel and
Genertellife, while the president is Andrea Mencattini.
Under the management of Passero, Alleanza completed the digitization of the distribution network in 2017 and achieved marked growth in financial results (9%).
In May 2024, the merger by incorporation of
Genertellife into Alleanza Assicurazioni was announced; the operation was finalized on January 1, 2025.
Activities
Alleanza, as of December 31, 2022, has:
* 1.9 million customers
* 10,000 insurance advisors
* 6.3 billion in total premiums
* 40 billion assets under management
References
External links
*
{{Insurance companies of Italy
Financial services companies established in 1898
1898 establishments in Italy
Financial services companies disestablished in 2009
2009 disestablishments in Italy
Financial services companies established in 2013
Insurance companies of Italy
Companies formerly listed on the Borsa Italiana
Generali Italia
Italian companies established in 2013
Re-established companies