Alex Joseph Pritchard (born 5 November 1994) is a British dancer and choreographer. In 2013, he auditioned for the
seventh series of ''
Britain's Got Talent
''Britain's Got Talent'' (often abbreviated to ''BGT'') is a televised British talent show competition, and part of the global '' Got Talent'' franchise created by Simon Cowell. Presented by Anthony McPartlin and Declan Donnelly (colloquial ...
'' along with professional partner Chloe Hewitt, where they reached the semi-finals. From 2016 to 2019, Pritchard appeared as a professional dancer on the
BBC One
BBC One is a British free-to-air public broadcast television channel owned and operated by the BBC. It is the corporation's oldest and flagship channel, and is known for broadcasting mainstream programming, which includes BBC News television b ...
dance series ''
Strictly Come Dancing
''Strictly Come Dancing'' (commonly referred to as ''Strictly'') is a British dance contest show in which celebrities partner with professional dancers to compete in mainly Ballroom dance, ballroom and Latin dance, Latin dance. Each couple is ...
''. In 2020, he participated in the
twentieth series of ''
I'm a Celebrity...Get Me Out of Here!''
Early life
Pritchard was born on 5 November 1994 in
Sneyd Green
Sneyd Green is an area in the city of Stoke-on-Trent, Staffordshire, England, in the north-east of the city, from Hanley, Staffordshire, Hanley. Sneyd Green borders Smallthorne in the north, Milton, Staffordshire, Milton in the east, Birches H ...
,
Stoke-on-Trent
Stoke-on-Trent (often abbreviated to Stoke) is a city and Unitary authorities of England, unitary authority area in Staffordshire, England. It has an estimated population of 259,965 as of 2022, making it the largest settlement in Staffordshire ...
.
He began dancing at the age of 12, and his parents partnered him with
Chloe Hewitt
''Strictly Come Dancing'' (commonly referred to as ''Strictly'') is a British dance contest show in which celebrities partner with professional dancers to compete in mainly ballroom and Latin dance. Each couple is scored by a panel of judges. ...
from their dance school. He has a younger brother,
Curtis
Curtis or Curtiss is a common English given name and surname of Anglo-Norman origin, deriving from the Old French ''curteis'' (Modern French">-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of Fren ...
, a fellow dance professional, who appeared on ''
Dancing with the Stars
''Strictly Come Dancing (widely known as Dancing with the Stars)'' is an international television franchise based on the format of the British TV series '' Strictly Come Dancing,'' itself a successor to the show ''Come Dancing'' (1950–1998) ...
'' in Ireland.
Career
In 2013, Pritchard and his professional dance partner Hewitt auditioned for ''
Britain's Got Talent
''Britain's Got Talent'' (often abbreviated to ''BGT'') is a televised British talent show competition, and part of the global '' Got Talent'' franchise created by Simon Cowell. Presented by Anthony McPartlin and Declan Donnelly (colloquial ...
''; the pair eventually reached the live semi-finals. In September 2018, Pritchard took part in BBC's ''
Celebrity MasterChef'' leaving the show after his
apple crumble infuriated the judges.
In October 2018, he partnered with
Louis Smith in the celebrity version of ''
Hunted'', in aid of
Stand Up to Cancer
Stand Up To Cancer (SU2C) is a charitable organization that was established as a division of the Entertainment Industry Foundation (EIF). In 2022, SU2C was separately incorporated and was recognized by the IRS as a Section 501(c)(3) public charit ...
. In July 2019, it was announced that Pritchard, along with his brother Curtis, would appear as guest choreographers on the
BBC Three
BBC Three is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes for a 16 to 34-year-old target aud ...
reality series ''
RuPaul's Drag Race UK''. In November 2020, it was announced that Pritchard would be contestant on the
twentieth series of ''
I'm a Celebrity...Get Me Out of Here''. He became the seventh celebrity to be eliminated alongside
Mo Farah
Sir Mohamed Muktar Jama Farah (born Hussein Abdi Kahin; 23 March 1983) is a Somali-British former long-distance runner. Considered one of the greatest runners of all time, his ten global championship gold medals (four Olympic and six World tit ...
on 2 December.
In February 2021, it was announced that Pritchard would be making his acting debut in the
Channel 4
Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
soap opera ''
Hollyoaks
''Hollyoaks'' is a British soap opera which originally began airing on Channel 4 on 23 October 1995. It was created by Phil Redmond, who had previously conceived the soap opera ''Brookside (TV series), Brookside''. From 2005 to 2023, episodes h ...
'', alongside his brother. He portrayed the role of
Marco
Marco may refer to:
People Given name
* Marco (actor) (born 1977), South Korean model and actor
Surname
* Georg Marco (1863–1923), Romanian chess player of German origin
* Jindřich Marco (1921–2000), Czechoslovak photographer and numismat ...
; their acting abilities were the subject of widespread criticism.
In October 2022, Pritchard was one of four finalists who completed series 4 of ''
Celebrity SAS: Who Dares Wins''. In February 2023, he competed on the reality-competition series ''
The Challenge UK''.
''Strictly Come Dancing''
In 2016, Pritchard appeared as a professional in the BBC dance show, ''
Strictly Come Dancing
''Strictly Come Dancing'' (commonly referred to as ''Strictly'') is a British dance contest show in which celebrities partner with professional dancers to compete in mainly Ballroom dance, ballroom and Latin dance, Latin dance. Each couple is ...
'' for its
fourteenth series.
He was partnered with Olympic artistic gymnast
Claudia Fragapane. They were eliminated in the semi-finals on 11 December 2016, finishing in 4th place overall. In his first series, Pritchard received praise for his innovative choreography.
Pritchard returned to ''Strictly'' the following year for his
second series, and was partnered with
Mollie King
Mollie Elizabeth King (born 4 June 1987) is an English pop singer, songwriter, radio presenter and a member of girl group The Saturdays.
As part of The Saturdays, King has had 13 Top 10 and eight Top 5 singles, including the UK number-one hit ...
, a singer and former member of girl group
The Saturdays
The Saturdays are an English-Irish girl group based in London, England. The group formed during the summer of 2007 and has been on hiatus since 2014. The lineup consists of Frankie Bridge, Una Healy, Rochelle Humes, Mollie King, and Vanessa Whi ...
.
The pair made it to week 12, being knocked out at the semi-final stage and finishing in 5th place overall. In his
third series
Third or 3rd may refer to:
Numbers
* 3rd, the ordinal form of the cardinal number 3
* , a fraction of one third
* 1⁄60 of a ''second'', i.e., the third in a series of fractional parts in a sexagesimal number system
Places
* 3rd Street (dis ...
in 2018, he was partnered with British Paralympic athlete
Lauren Steadman. They were eliminated at the semi-final stage, finishing in 5th place, in Pritchard's third consecutive semi-final elimination.
In March 2019, Pritchard was confirmed to be returning to ''Strictly'' for his
fourth series. In September 2019. it was revealed that he would partner vlogger
Saffron Barker. They were eliminated on week 10, making this the first and only series where Pritchard failed to reach the semi-final. Despite being confirmed in the 2020 professional line-up, on 26 March 2020, Pritchard announced that he was leaving the show in order to pursue a career in presenting.
Highest and Lowest Scoring Per Dance
Claudia Fragapane
He partnered Olympic artistic gymnast
Claudia Fragapane for the
fourteenth season of ''Strictly Come Dancing''.
Mollie King
For the
fifteenth season of ''Strictly Come Dancing'' he partnered English singer-songwriter, presenter and model
Mollie King
Mollie Elizabeth King (born 4 June 1987) is an English pop singer, songwriter, radio presenter and a member of girl group The Saturdays.
As part of The Saturdays, King has had 13 Top 10 and eight Top 5 singles, including the UK number-one hit ...
.
Lauren Steadman
He partnered British Paralympic athlete
Lauren Steadman for the
sixteenth season of ''Strictly Come Dancing''.
*Score was awarded by guest judge
Alfonso Ribeiro
Saffron Barker
He partnered television presenter
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
personality and author
Saffron Barker for the
seventeenth season of ''Strictly Come Dancing''. They were eliminated in week 10, coming sixth.
*Score was awarded by guest judge
Alfonso Ribeiro
Personal life
Pritchard has
OCD and
dyslexia
Dyslexia (), previously known as word blindness, is a learning disability that affects either reading or writing. Different people are affected to different degrees. Problems may include difficulties in spelling words, reading quickly, wri ...
, and is colour blind. On 27 December 2018, Pritchard and his brother Curtis, along with two others, were attacked in an "unprovoked assault" on a night out in
Nantwich
Nantwich ( ) is a market town and civil parish in the unitary authority of Cheshire East in Cheshire, England. It has among the highest concentrations of listed buildings in England, with notably good examples of Tudor and Georgian architecture ...
. Pritchard suffered bruising to his face, arms, legs and body.
In 2018 Pritchard was featured in a photo-shoot in the October issue of gay magazine ''
Attitude
Attitude or Attitude may refer to:
Philosophy and psychology
* Attitude (psychology), a disposition or state of mind
** Attitude change
* Propositional attitude, a mental state held towards a proposition
Science and technology
* Orientation ...
''.
References
{{DEFAULTSORT:Pritchard, AJ
1994 births
Living people
British ballroom dancers
People from Sneyd Green
Britain's Got Talent contestants
Participants in American reality television series
People with dyslexia
People with obsessive–compulsive disorder
21st-century British people