AJ Bell Stadium

The Salford Community Stadium is a rugby stadium in Barton-upon-Irwell, England, built to replace Salford rugby league club's ground the Willows for the 2012 season. Sale Sharks rugby union club have also played at the stadium since the 2012–13 season.

Ownership

Initial development

In 2005, Salford City Council approved plans for the Reds to move from the Willows to the brownfield site at Barton.

The stadium was originally to be developed by Red City Developments, with construction to be complete for the start of the 2009 season. However, RCD went into administration in July 2008.

Salford City Council formed a joint venture company with Peel Group to develop and deliver the £16 million stadium, which is part of the a £26 million development close to the Manchester Ship Canal and the M60 motorway.

Planning permission was granted in March 2010 for a 15,000-capacity stadium.

Sale Sharks confirmed their move to the stadium in April 2012, signing a 25-year lease.

In 2013, Peel Group and Salford City Council each lent £600,000 in emergency funding to the stadium. The council is still owed £20 million for building the stadium, and is already owed £1.5m by the Salford City Reds who play at the stadium.

In 2014, Salford City Council and Peel lent a further £410,724 to the stadium.

2022–24 sale

In December 2022 Salford City Council announced their intent to acquire Peel Group's 50% share in the stadium's operating company, following the rejection of a joint bid from Salford City FC and Sale Sharks, with the intention to use the future development of the site to improve the community offering, and create opportunities to pay off the £37million in debt the stadium had accrued. In November 2023, Salford Red Devils opposed the deal, citing a lack of progress with the council in 3 years of negotiations for a new lease on more favourable terms. In December 2023, Salford Red Devils were granted a short term extension to allow them to complete the 2024 Super League season at the stadium.

On 13 February 2024, Salford City Council agreed a decision to buy the stadium in full, with Cabinet approval granted on 3 September 2024; the deal was eventually completed on 13 December 2024.

AJ Bell sponsorship

On 13 September 2013, it was announced that investment platform AJ Bell had secured a nine-year stadium naming rights partnership with Sale Sharks Rugby Club. The deal saw Salford City Stadium re-branded and renamed AJ Bell Stadium. The deal concluded following the 2022–23 rugby union season, and the stadium has since reverted to its original name.

Facilities

The stadium capacity (since inception) was designed to accommodate a crowd of 12,000, although the General Safety Certificate shows a current certified capacity of 11,404 as of 2023. However, with further construction, the space exists to expand the capacity to 20,000 spectators. The stadium has areas designated for standing supporters. This partial-standing design is similar to the Halliwell Jones Stadium, home of Warrington RLFC.

There are four stands:
*West Stand (main stand) including changing rooms, media centre, hospitality boxes, banqueting suite; certified capacity 4,764
*North Stand – all-standing, usually the away end; certified capacity 2,248
*Toshiba/Viessmann Stand (East) - all seating, certified capacity 2,132
*Morson South Stand – all-standing, home to hardcore Reds fans; identical to the North Stand, certified capacity 2,260

The seats in the West and East Stands are red (for Salford) and blue (for Sale).

The development also includes offices, player facilities, concessions, community resources and two community outdoor sport pitches, a gym and the Sale Sharks Club Shop.

Events

Rugby league

The Reds played their first league game at the new stadium against Castleford on 4 February 2012; Castleford won 10–24.

The 2012 Challenge Cup Semi Final was held at the stadium on 15 July 2012 – Warrington beat Huddersfield 33–6.

The 2012 Autumn International Series match between Scotland and USA. A crowd of 6,041 watched Scotland beat the USA 22 – 8.

Salford's record attendance at the stadium is 10,867 against Leigh Leopards in the Super League playoffs on 27 September 2024.

Summary

List of test and International tournament matches played at AJ Bell Stadium since its opening in 2012.

Rugby union

Sale Sharks' first game at the stadium was a friendly on 24 August 2012 against Leinster Rugby, which ended 10–10. Their first competitive game was against Saracens on 8 September 2012. The score was Sale 16–23 Saracens and the attendance was 7,451.

The stadium served as one of the two venues for the 2016 World Rugby Under 20 Championship. England beat Ireland 45–21 in the final at the stadium. On 14 May 2023, the stadium hosted a Gallagher Premiership play-off semi-final between Sale Sharks and Leicester Tigers, where Sale won 21–13 in front of an attendance of 9,980.

2025 Women's Rugby Union World Cup

In August 2023, the stadium was confirmed as one of eight host venues for the 2025 Women's Rugby World Cup. During the tournament, it will be known as The Salford Community Stadium.

Other sports

American football

BAFA National Leagues side Manchester Titans held a trial game at the Stadium against Crewe Railroaders on 1 June 2014. It was stated that they could hold future fixtures inside the stadium if the trial was successful. The Titans beat the Railroaders 69–0 and the attendance was 1,349.

Association football

For the 2013–14 season, Manchester United's under-21 team played all their home games at the stadium.

The stadium also hosted England women's Euro 2013 qualifying match against the Netherlands on 17 June 2012.

Attendances

Notes

References

External links

Salford Community Stadium official website

Salford City Reds get new Barton stadium go-ahead
BBC Sport, 19 August 2010

2012 – The Future of History
Salford City Reds

{{DEFAULTSORT:Salford Community Stadium
Sports venues in Salford
Multi-purpose stadiums in the United Kingdom
Salford Red Devils
Rugby union stadiums in England
Rugby league stadiums in England
The Peel Group
Sale Sharks
American football venues in the United Kingdom
Ship canals
2025 Women's Rugby World Cup venues
Football venues in England
Sports venues completed in 2012
2012 establishments in England