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AC Entertainment is a music promotion company based in
Knoxville, Tennessee Knoxville is a city in Knox County, Tennessee, United States, and its county seat. It is located on the Tennessee River and had a population of 190,740 at the 2020 United States census. It is the largest city in the East Tennessee Grand Division ...
. They are the co-producers of the Bonnaroo Music & Arts Festival with Superfly Productions and the producers of the WayHome Music & Arts in Barrie, ON,Waddell, Ray
"Exclusive: WayHome Music and Arts Festival to Debut in Ontario This Summer, Aims for 'the Scale of Coachella'"
''
Billboard (magazine) ''Billboard'' (stylized in letter case, lowercase since 2013) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events and styles re ...
'', 11 February 2015. Retrieved on 11 February 2015.
the Forecastle Festival in Louisville, KY,
Big Ears Festival The Big Ears Festival is an annual music festival in Knoxville, Tennessee. The 2009, 2010 and 2014-2019 editions were produced by AC Entertainment. The festival incorporated as a 501(c)(3) non-profit organization in 2016 and has been independent ...
in Knoxville, TN, and the Mountain Oasis Electronic Music Summit in Asheville, NC. They also specialize in venue management and services, event booking and production and event marketing and sponsorships. They are also talent-buyers for several venues across the Southeast. AC Entertainment maintains the Great Stage Park festival ground, where they annually host Bonnaroo. They produce and promote a variety of music and performing arts events across the country with an emphasis on the Southeast. The company was also involved in starting the alternative weekly ''
Metro Pulse ''Metro Pulse'' was a weekly newspaper in Knoxville, Tennessee. It was founded in 1991 by Ashley Capps, Rand Pearson, Ian Blackburn, and Margaret Weston, and was a member of the Association of Alternative Newsweeklies. In 2007, ''Metro Pulse' ...
'', although the two companies are now independent. AC Entertainment is headed by Ashley Capps, who founded the company in 1991. Capps got his start as a music promoter in Knoxville during the 1970s, where he booked events at the University of Tennessee and off-campus venues. In 1988 he opened a music club in Knoxville called Ella Guru's, which he closed in 1990 to re-focus his energies on forming AC Entertainment.


Festivals


Bonnaroo (2002-present)

Bonnaroo is a four-day music festival held at Great Stage Park on a 750-acre farm in Manchester, TN. The main attractions of the festival are the multiple stages of live music, which feature a diverse array of musical styles including indie rock, folk, hip hop, Americana, reggae, electronica and more.


Forecastle (2002-present)

A three-day music, art and environmental activism festival held in Louisville, Kentucky. The festival began as a small gathering of local musicians in Louisville's Tyler Park and steadily grew into a national attraction that now includes major touring acts, national art collectives, outdoor industry partners, prominent speakers, environmental workshops, and more. Forecastle was selected in 2012 as one of ''Rolling Stone'''s "Top 33 Coolest Festivals" and has an annual attendance of over 65,000 fans at Louisville Waterfront Park.Lord, Joseph
"Forecastle Festival Met Attendance Expectations"
'' WFPL News 89.3 FM'', Louisville, 15 July 2013. Retrieved on 15 August 2013.


WayHome (2015-present)

In 2015, AC Entertainment announced their partnership with Canadian promoter/producer Republic Live to produce the inaugural WayHome Music and Arts Festival, a three-day music and arts festival set for July 24–26 at Burl's Creek Event Grounds near Barrie, Ontario. ''Blare Magazine'' called the festival "a new experience that no one will ever regret or forget."


Big Ears (2009-2010, 2014-present)

Brainchild of Ashley Capps, Big Ears was an annual music festival in Knoxville, TN created and produced by AC Entertainment, considered an avant-garde boutique festival that took place in historic locations around downtown Knoxville. Though the festival did not occur from 2011 to 2013, its return was announced on October 23, 2013 and it continues into present day. In 2016, ''The Guardian'' declared the event "surely America’s (the world’s?) most thrillingly diverse festival lineup."


Sloss Music & Arts Festival (2015-2018)

In 2015, AC Entertainment announced their partnership with Birmingham promoter/producer Red Mountain Entertainment to produce the Sloss Music and Arts Festival, a two-day music and arts festival to take place in July at the historic Sloss Furnaces. The event was held up until the 2018 calendar year.


Mountain Oasis (2013)

Mountain Oasis Electronic Music Summit was an electronic music festival held in
Asheville, North Carolina Asheville ( ) is a city in Buncombe County, North Carolina, United States. Located at the confluence of the French Broad River, French Broad and Swannanoa River, Swannanoa rivers, it is the county seat of Buncombe County. It is the most populou ...
in 2013. Woven around the twin threads of contemporary electronic music and the creative use of technology – old and new – the festival featured musical performances by artists in contemporary music along with talks, seminars, and panels by artists and others; interactive experiences for audiences; art installations and exhibitions; and more. After parting ways with the name the Bob Moog Foundation following the 2012 iteration of Moogfest, Mountain Oasis Electronic Summit occurred as a
spiritual successor A spiritual successor (sometimes called a spiritual sequel) is a product or fictional work that is similar to, or directly inspired by, another previous product or work, but (unlike a traditional prequel or sequel) does not explicitly continue th ...
in 2013, with artists like
Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN (stylized as NIИ), is an American industrial rock band formed in Cleveland, Ohio in 1988. Its members are the singer-songwriter, multi-instrumentalist and producer Trent Reznor and his frequent col ...
, Bassnectar, Pretty Lights, and
Neutral Milk Hotel Neutral Milk Hotel was an American band formed by Jeff Mangum in Ruston, Louisiana, in 1989. They were active until 1998, and then from 2013 to 2015. The band's music featured a deliberately low-quality sound, influenced by indie rock and psy ...
.Consequence of Sound
"The Mountain Oasis Electronic Music Summit 2013 lineup wins everything"
''
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. History ''Consequence of Sound'' was founded in Septem ...
'', Online, 30 April 2013. Retrieved on 15 August 2013.


Other festivals

AC Entertainment has also worked on Vegoose in
Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
(2005-2007), as well as Sundown in the City in
Knoxville, Tennessee Knoxville is a city in Knox County, Tennessee, United States, and its county seat. It is located on the Tennessee River and had a population of 190,740 at the 2020 United States census. It is the largest city in the East Tennessee Grand Division ...
, and AFROPUNK ATL in
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
.


References

{{reflist Companies based in Knoxville, Tennessee Bonnaroo Music Festival Music companies of the United States Music festival organizations Entertainment companies established in 1991 1991 establishments in Tennessee Music of Knoxville, Tennessee