Atchyutani Gopala Krishnamurthy (28 April 1942 – 5 February 2016) was an

Indian Indian or Indians may refer to: Associated with India * of or related to India ** Indian people ** Indian diaspora ** Languages of India ** Indian English, a dialect of the English language ** Indian cuisine Associated with indigenous peoples o ...

advertising professional. He was chairman and managing director of Mudra Communications Limited, which he founded, from 1980 to 2003.

Early life and career

A. G. Krishnamurthy born in Telugu Bhramin Community, graduated from

Andhra University Andhra University is a public university located in Visakhapatnam, Andhra Pradesh, India. It was established in 1926. It is graded as an A++ institution by NAAC receiving a score of 3.74 on a scale of 4. History King Vikram Deo Verma, the Mah ...

with a

B.A. A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts degree ...

in history. He began his career at

Calico Mills The Calico Mills, officially Ahmedabad Manufacturing and Calico Printing Mills Ltd and M/S ILAC Ltd, was one of the earliest textile mills established in Ahmedabad, India, by the Sarabhai family. Established in 1888, it closed in 1998. The lan ...

in 1968, moving to Shilpi Advertising, Calico's ad agency, as an account executive in 1972. He joined

Reliance Industries Reliance Industries Limited is an Indian multinational conglomerate headquartered in Mumbai. Its businesses include energy, petrochemicals, natural gas, retail, entertainment, telecommunications, mass media, and textiles. Reliance is the ...

as Advertising Manager in 1976 and left there to set up Mudra Communications on 25 March 1980. He retired from Mudra in March 2003, handing it over to Madhukar Kamath. In the same year, he set up a consultancy named AGK Brand Consulting.

Legacy

Krishnamurthy established Mudra Institute of Communications Ahmedabad in March 1991 to provide workers for the expanding advertising industry in India, which until then was lacking in manpower to match its needs. He also wrote several books on his experiences in advertising and his clients, among which were ''Learnings of an Advertising Practitioner'', ''Ten Much'', which was a collection of inspirational stories of people overcoming odds and realising dreams, ''Desi Dream Merchants'' and ''The Invisible CEO''. Krishnamurthy in 2000, also set-up MAGINDIA.COM (Mudra Advertising Gallerie India) – India's largest online Advertising Archives to offer knowledge support services to the Indian advertising industry. MAGINDIA.COM was in operation during 2000–2010.

Death

Krishnamurthy died on 5 February 2016 in

Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...

at the age of 73 after a brief illness.

Awards

*1995: A. & M. Advertising Person of the Year *1997: Inducted into 'Hall of Fame' of The Advertising Club, Calcutta *1999: AAAI – Premnarayen Award

References

{{DEFAULTSORT:Krishnamurthy, A. G. 2016 deaths 1942 births Indian advertising executives Reliance Industries people