Sea FM 90.9 (call sign: 4SEA) is a radio station on the Gold Coast in

Queensland Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

. It is part of

Southern Cross Austereo Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...

Hit Network The Hit Network is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 41 radio stations broadcasting a hot adult contemporary music format, as well as 6 digital radio stations. Histor ...

, and is also the network hub for the regional Hit Stream, broadcasting shows at times from 9am - 12am across the Hit Networks across Australia.

History

The Sea FM brand name and original logo was created by Gold Coast Broadcasters Pty Ltd for just the one station - 90.9 Sea FM - after the Gold Coast was granted a new commercial FM licence. 90.9 Sea FM began broadcasting in 1989 with programming consulted by Austereo. The original Sea FM on-air line-up was a strong team of experienced Announcers, many having made their name previously in Metropolitan radio including - Craig Bruce ( Fox FM) & Sammy Power, Ian 'Lofty' Fulton ( 4IP), Grahame "Durry" Rodgers (

2SM 2SM is an Australian radio station, licensed to and serving Sydney, broadcasting on 1269 kilohertz on the AM band. It is owned and operated by Broadcast Operations Group. The SM call sign is taken from the initials of Saint Mary's. 2SM's prog ...

& 2NX), Sue Moses (

Triple M Sydney Triple M Sydney (callsign 2MMM) is a radio station broadcasting in Sydney, Australia. Triple M Sydney is part of Southern Cross Austereo's Triple M network and broadcasts on the 104.9 MHz frequency. History The Early Days Triple M commenced ...

Network 10 Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's UK & Australia division and is one of the five national free-to-a ...

), Gregg Easton ( 2UW & 4BK), Joe Miller (

3XY Magic 1278 (official List of radio station callsigns in Victoria, callsign: 3EE) is a commercial radio station in Melbourne, Australia owned by Nine Entertainment, and run under a lease agreement by Ace Radio. History 1935–1991: 3XY 1935 ...

& Eon FM), Dean Miller and Simon Franks. In November 2011, controversy erupted after rumours surfaced that popular long-term breakfast co-host, Moyra Major, was to be replaced by entertainer

Charli Robinson Sharlene Marie Zeta Robinson (born 8 March 1981), known professionally as Charli Robinson previously as Charli Delaney, is an Australian television and radio presenter, most famously known as an original member of children's musical group Hi-5 ...

, after Robinson had filled in for six weeks while Major was on maternity leave. It was reported that Major had been replaced due to a significant increase in ratings for the breakfast show during Robinson's stint as co-host. Robinson and her co-host Paul Gale were replaced by Heather Maltman,

Dan Anstey Dan Anstey (born 19 December 1984 in Brisbane, Queensland), is an Australians, Australian Radio presenter, radio and television presenter. He is currently host of ''Triple M Brisbane, Triple M Breakfast'' in Brisbane, weather presenter on Weeke ...

and Ben Hannant on 5 December 2016. On 15 December 2016 Sea FM Gold Coast became known as ''Hit 90.9 Sea FM'' in Southern Cross Austereo’s mass re-branding of its regional radio network. Along with Sea FM Central Coast they were able to retain their heritage name for the moment. On 3 July 2018 Sea FM Gold Coast had dropped the word "Hit" out of its station name "Hit 90.9 Sea FM", reverting to its original name "90.9 Sea FM", as well as its sister station 101.3 Sea FM on the Central Coast of New South Wales. On 12 July 2019, SCA’s Hit Network announced the Gold Coast’s Sea FM would rebrand becoming ''Hit90.9'' from 29 July 2019. The rebrand came with a new Breakfast show with

and Ben Hannant joined by Lise Carlaw and Sarah Wills. In July 2020, Carlaw and Wills resigned and it was later announced that

Bianca Dye Bianca Dye (born 24 August 1973) is an Australian radio presenter. Throughout her career, Dye has presented programs in the competitive Sydney and Brisbane metropolitan radio markets as well as in the provincial radio markets of the Central Coas ...

would join the team with the show titled Bianca, Dan & Ben. In August 2021, it was rebranded back to Sea FM.90.9 Sea FM is back on the Gold Coast, as Hit90.9 switches to its heritage name
''Radio Info'' 11 August 2021 In June 2022, Anstey resigned to join

Triple M Brisbane Triple M Brisbane is a commercial FM rock radio station in Brisbane, Australia. It broadcasts on 104.5 and on DAB+ digital radio. It is affiliated with the Triple M stations owned by SCA in other cities, but many of its programs are local. St ...

's Big Breakfast with Marto, Margaux and Dan Anstey.

References

{{Southern Cross Austereo Contemporary hit radio stations in Australia Radio stations established in 1989 Radio stations on the Gold Coast, Queensland 1989 establishments in Australia