The 9-12 Project (alternatively 9/12 Project, 912 Project) was a group created by American television and radio personality
Glenn Beck
Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
. It was launched on the March 13, 2009, episode of ''
Glenn Beck
Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
'', the eponymous talk show on
Fox News Channel
The Fox News Channel (FNC), commonly known as Fox News, is an American multinational conservative news and political commentary television channel and website based in New York City, U.S. It is owned by Fox News Media, which itself is ow ...
. A website was launched to promote the group, and several local 9-12 groups formed soon after in cities throughout the United States.
According to Beck, the purpose of the project was "to bring us all back to the place we were on September 12, 2001 ... we were not obsessed with red states, blue states or political parties. We were united as Americans, standing together to protect the values and principles of the greatest nation ever created." 9-12 represents the date following the
September 11 attacks
The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
in 2001, and "9 Principles" and "12 Values" that Beck believes represent the principles and values shared by the
Founding Fathers of the United States
The Founding Fathers of the United States, often simply referred to as the Founding Fathers or the Founders, were a group of late-18th-century American Revolution, American revolutionary leaders who United Colonies, united the Thirteen Colon ...
.
Some of the
Tea Party movement
The Tea Party movement was an American fiscally conservative political movement within the Republican Party that began in 2007, catapulted into the mainstream by Congressman Ron Paul's presidential campaign. The movement expanded in resp ...
was part of the 9-12 Project serving as a sponsor for the
Taxpayer March on Washington on September 12, 2009.
The 9-12 Project activists claim not to identify with any major political party.
9 Principles and 12 Values
The name "9-12" symbolized both the day after the
September 11, 2001
The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
(written as September 12, or 9-12), and the project's "nine principles and twelve values." According to the website, the 9 Principles and 12 Values were derived from the principles of the Founding Fathers:
::At the origin of America, our Founding Fathers built this country on 28 powerful principles. These principles were culled from all over the world and from centuries of great thinkers. We have distilled the original 28 down to the 9 basic principles.
[http://www.the912project.com/the-912-2/mission-statement/ , The 9-12 Project: Mission Statement]
The website listed the 9 Principles, accompanied by quotations from
George Washington
George Washington (, 1799) was a Founding Fathers of the United States, Founding Father and the first president of the United States, serving from 1789 to 1797. As commander of the Continental Army, Washington led Patriot (American Revoluti ...
and
Thomas Jefferson
Thomas Jefferson (, 1743July 4, 1826) was an American Founding Fathers of the United States, Founding Father and the third president of the United States from 1801 to 1809. He was the primary author of the United States Declaration of Indepe ...
. The 9 Principles were:
#America is good.
#I believe in God and He is the center of my life.
#I must always try to be a more honest person than I was yesterday.
#The family is sacred. My spouse and I are the ultimate authority, not the government.
#If you break the law you pay the penalty. Justice is blind and no one is above it.
#I have a right to
life, liberty and pursuit of happiness, but there is no guarantee of equal results.
#I work hard for what I have and I will share it with who I want to. Government cannot force me to be charitable.
#It is not un-American for me to disagree with authority or to share my personal opinion.
#The government works for me. I do not answer to them, they answer to me.
The 12 Values were:
#
Honesty
Honesty or truthfulness is a facet of moral character that connotes positive and virtue, virtuous attributes such as integrity, truthfulness, straightforwardness (including straightforwardness of conduct: Good faith, earnestness), along with the ...
#
Reverence
#
Hope
Hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one's own life, or the world at large.
As a verb, Merriam-Webster defines ''hope'' as "to expect with confid ...
#
Thrift
#
Humility
Humility is the quality of being humble. The Oxford Dictionary, in its 1998 edition, describes humility as a low self-regard and sense of unworthiness. However, humility involves having an accurate opinion of oneself and expressing oneself mode ...
#
Charity
Charity may refer to:
Common meanings
* Charitable organization or charity, a non-profit organization whose primary objectives are philanthropy and social well-being of persons
* Charity (practice), the practice of being benevolent, giving and sha ...
#
Sincerity
Sincerity is the virtue of one who communicates and acts in accordance with the entirety of their feelings, beliefs, thoughts, and desires in a manner that is honest and genuine. Sincerity in one's actions (as opposed to one's communications) m ...
#
Moderation
Moderation is the process or trait of eliminating, lessening, or avoiding extremes. It is used to ensure normality throughout the medium on which it is being conducted. Common uses of moderation include:
* A way of life emphasizing perfect amo ...
#
Hard work
''Hard Work'' is an album by American jazz saxophonist John Handy which was recorded in 1976 and originally released on the ABC/Impulse label.
Reception
The album reached number 4 on the Billboard jazz chart and number 43 on the ''Billboard ...
#
Courage
Courage (also called bravery, valour ( British and Commonwealth English), or valor (American English)) is the choice and willingness to confront agony, pain, danger, uncertainty, or intimidation. Valor is courage or bravery, especially in ...
#
Personal Responsibility
Personal may refer to:
Aspects of persons' respective individualities
* Privacy
* Personality
* Personal, personal advertisement, variety of classified advertisement used to find romance or friendship
Companies
* Personal, Inc., a Washington ...
#
Gratitude
Gratitude, thankfulness, or gratefulness is a feeling of appreciation (or similar positive response) by a recipient of another's kindness. This kindness can be gifts, help, favors, or another form of generosity to another person.
The word come ...
(originally
Friendship
Friendship is a Interpersonal relationship, relationship of mutual affection between people. It is a stronger form of interpersonal bond than an "acquaintance" or an "association", such as a classmate, neighbor, coworker, or colleague.
Althoug ...
)
History

The 9-12 Project was created as the result of Beck's "We Surround Them" campaign, a series of segments and specials on Beck's
television program
A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via Terrestrial television, over-the-air, Satellite television, satellite, and cable te ...
in early 2009 which purported to bring back government
accountability
In ethics and governance, accountability is equated with answerability, culpability, liability, and the expectation of account-giving.
As in an aspect of governance, it has been central to discussions related to problems in the public secto ...
.
[ ] Viewers were asked to incorporate these values first in their personal lives, then expect them of those they elected to office and holding the elected accountable. At one point during the campaign, viewers were asked to submit pictures if they believed at least seven of the nine founding principles and felt they were alone in believing these principles. Many of the pictures were used to form a
collage
Collage (, from the , "to glue" or "to stick together") is a technique of art creation, primarily used in the visual arts, but in music too, by which art results from an assembly of different forms, thus creating a new whole. (Compare with pasti ...
that once lined one of the walls in Glenn Beck's
Fox News Channel
The Fox News Channel (FNC), commonly known as Fox News, is an American multinational conservative news and political commentary television channel and website based in New York City, U.S. It is owned by Fox News Media, which itself is ow ...
studio. The 9-12 Project grew out of that campaign, as a result of the original call Beck took on his nationally syndicated talk radio show, from "Ed" of
New Haven, Connecticut
New Haven is a city of the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound. With a population of 135,081 as determined by the 2020 United States census, 2020 U.S. census, New Haven is List ...
. During that phone call in late January, 2009, "Ed" said that he felt "outnumbered" (as a true conservative in today's political battles). Beck told him that he would figure out a way to prove to him that he is not alone, and that "they," the powers that be, do not surround "us", the American people, but rather, "We Surround Them!"
Following the Taxpayer March on Washington on September 12, 2009, Beck introduced a campaign for the 9-12 project called "Re-found America". The campaign aims to find 56 Re-Founders, who are
Congressional
A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ad ...
politicians who agree to stand against
corruption
Corruption is a form of dishonesty or a criminal offense that is undertaken by a person or an organization that is entrusted in a position of authority to acquire illicit benefits or abuse power for one's gain. Corruption may involve activities ...
and abuses of power, and become
whistle blowers, exposing the evidence of corruption.
As of 2017, the News section on the 9-12 Project website had not been updated since February 2014, and by June 2017 the 9-12 Project Website itself was no longer extant. In an interview before the
2016 US presidential election
Presidential elections were held in the United States on November 8, 2016. The Republican ticket of businessman Donald Trump and Indiana governor Mike Pence defeated the Democratic ticket of former secretary of state Hillary Clinton and ...
, Beck stated that while the 9-12 Project had often been conflated with the
Tea Party movement
The Tea Party movement was an American fiscally conservative political movement within the Republican Party that began in 2007, catapulted into the mainstream by Congressman Ron Paul's presidential campaign. The movement expanded in resp ...
, it had actually been set up in opposition to it.
Local organizations
Individuals in a number of locations in the United States formed organizations and chapters based with the 9-12 Project.
[ ] The aim of such groups was to get the public active in keeping elected officials accountable to voters and taxpayers.
For instance, in
Murphy, North Carolina
Murphy is a town in and the county seat of Cherokee County, North Carolina, United States. It is situated at the confluence of the Hiwassee River, Hiwassee and Valley River, Valley rivers. It is the westernmost county seat in the state of North ...
, a meeting of self-proclaimed 9-12 Project members was held on August 29, 2009 "to plan how to elect their own representatives to the
U.S. House
The United States House of Representatives is a chamber of the bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Article One of th ...
and decrease the size and control of the federal government over the lives of American people".
The event was attended by "more than 325 people".
Another event, in Salt Lake City,
Utah
Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...
, on September 12, 2009 (9-12-09), featured several speakers, from activists to conservative public officials. Over 2,000 activists were reportedly in attendance
National events
"9/12ers", as members of the 9/12 movement were sometimes called, also attended various
Tea Party protests
The Tea Party protests were a series of protests throughout the United States that began in early 2009. The protests were part of the larger political Tea Party movement. Most Tea Party activities have since been focused on opposing efforts o ...
; among those are the
Tax Day
In the United States, Tax Day is the day on which individual income Tax return (United States), tax returns are due to be submitted to the Federal government of the United States, federal government. Since 1955, Tax Day has typically fallen on ...
protests on April 15, 2009, the July 4, 2009
Independence Day
An independence day is an annual event memorialization, commemorating the anniversary of a nation's independence or Sovereign state, statehood, usually after ceasing to be a group or part of another nation or state, or after the end of a milit ...
Tea Party protests, and the September 12, 2009
Taxpayer March on Washington.
The project also had a presence at other September 12, 2009 Tea Party protests in cities all across America, from
Tampa
Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...
to
Salt Lake City
Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
to
Fort Worth
Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...
.
Members of certain 9-12 Project chapters held a nationwide protest in front of various
news media
The news media or news industry are forms of mass media that focus on delivering news to the general public. These include News agency, news agencies, newspapers, news magazines, News broadcasting, news channels etc.
History
Some of the fir ...
buildings on October 17, 2009. Dubbed "Operation: Can You Hear Us Now", the project was started with the aim of protesting against a
liberal bias
Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is inaccurate, closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individ ...
in the
mainstream media
In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large Mass media, mass news media that influence many people and both reflect and shape prevailing currents of thought.Noam Chomsky, Choms ...
, and called for more honest reporting in
journalism
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree of accuracy. The word, a noun, applies to the journ ...
.
One 9-12 member from
Long Island
Long Island is a densely populated continental island in southeastern New York (state), New York state, extending into the Atlantic Ocean. It constitutes a significant share of the New York metropolitan area in both population and land are ...
said of the reasons behind this event that, "...news media are not the fourth branch of government. We the people are. News media are the people's established institutions designed to facilitate the flow of information not just from government to the people, but from the people – a self-governing people – to the government we employ."
See also
*
Gadsden flag
The Gadsden flag is a historical American flag with a yellow field depicting a timber rattlesnake coiled and ready to strike. Beneath the rattlesnake are the words Dont Tread on Me. Some modern versions of the flag include an apostrophe in th ...
*
Patriot movement
In the United States, the patriot movement is a term which is used to describe a conglomeration of non-unified right wing populist and nationalist political movements, most notably right-wing armed militias, sovereign citizens, and tax pro ...
*
American Exceptionalism
American exceptionalism is the belief that the United States is either distinctive, unique, or exemplary compared to other nations. Proponents argue that the Culture of the United States, values, Politics of the United States, political system ...
*
Tea Party Movement
The Tea Party movement was an American fiscally conservative political movement within the Republican Party that began in 2007, catapulted into the mainstream by Congressman Ron Paul's presidential campaign. The movement expanded in resp ...
References
External links
*
The 9-12 Project Network the largest 9-12 project-specific social network in the world
{{Glenn Beck
2009 establishments in the United States
Libertarianism in the United States
Blaze Media
Tea Party movement
Aftermath of the September 11 attacks