7th Sense Creation () is a major

film production Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...

and media company in Myanmar. 7th Sense was cofounded by

Khin Thiri Thet Mon Khin Thiri Thet Mon (; born 5 December 1981), also known as Ma Thiri (), is a Burmese businesswoman and daughter of Burmese army general Min Aung Hlaing, the current prime minister and Chairman of the State Administration Council which has ruled ...

, the daughter of Myanmar's commander-in-chief

Min Aung Hlaing Min Aung Hlaing (born 3 July 1956) is a Burmese army general who has ruled Myanmar as the chairman of the State Administration Council, chairman of the State Administration Council (SAC) since seizing power in the 2021 Myanmar coup d'état, Fe ...

, San Ko Ko Tint San, the son of former sports minister Tint Hsan, Wai Min Aung, and Naing Phyo Kyaw in 2017. The company was registered with Myanmar's

Directorate of Investment and Company Administration The Directorate of Investment and Company Administration (DICA; ), a government agency under thMinistry of Investment and Foreign Economic Relations (MIFER) is Myanmar's company register. DICA was formed on 13 October 1993, and serves as the prim ...

on 3 April 2017. Between 2017 and 2019, it produced eight motion picture films, including '' Mone Swel'', a blockbuster that won a Myanmar Academy Award. The company has courted scrutiny for its ability to outspend rivals on production budgets and actor salaries. In July 2019, 7th Sense signed exclusive contracts with five Burmese actors, including

Nay Toe Nay Toe (; ; born Nay Lin Aung (; ; on 9 September 1981) is a Rakhine people, Rakhine film actor and comedian with the Anyeint, Burmese traditional anyeint troupe ''Htawara Hninzi''. He won Myanmar Motion Picture Academy Awards for Best Actor ...

and Wutt Hmone Shwe Yi, who are two of Myanmar's biggest movie stars. The American Embassy, Yangon came under media scrutiny in December 2020, for collaborating with 7th Sense Creation as its media partner for a music festival, because Khin Thiri Thet Mon's father Min Aung Hlaing, is technically subject to US economic sanctions. In the aftermath of the

2021 Myanmar coup d'état A coup d'état in Myanmar began on the morning of 1 February 2021, when Elections in Myanmar, democratically elected members of the country's ruling party, the National League for Democracy (NLD), were deposed by the Tatmadaw, Myanmar's milita ...

, 7th Sense has been the target of a domestic boycott called the "Stop Buying Junta Business", a boycott of military-linked goods and services due to its ties to the Burmese military. On 10 March 2021, the U.S. government sanctioned 7th Sense Creation and five other companies owned by Khin Thiri Thet Mon and her brother

Aung Pyae Sone Aung Pyae Sone () is a Burmese business tycoon who owns a number of major companies, including Sky One Construction Company and Aung Myint Mo Min Insurance Company. He is also reportedly the biggest shareholder in national telecoms carrier Myt ...

for having directly benefitted from their father's position and malign influence. In March 2023, a proxy of 7th Sense Creation, SM Winner Entertainment, was listed on Myanmar's corporate registry.

References

External links

* * {{youTube, MyanmarMedia7Entertainment, 7th Sense Creation Companies of Myanmar 2017 establishments in Myanmar Specially Designated Nationals and Blocked Persons List Entities related to Myanmar sanctions