7th Sense Creation ( my, သတ္တမမြောက်အာရုံ) is a major

film production Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...

and media company in Myanmar. 7th Sense was cofounded by Khin Thiri Thet Mon, the daughter of Myanmar's commander-in-chief Min Aung Hlaing, San Ko Ko Tint San, the son of former sports minister Tint Hsan, Wai Min Aung, and Naing Phyo Kyaw in 2017. The company was registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017. Between 2017 and 2019, it produced eight motion picture films, including ''

Mone Swel ''Clinging with Hate'' or Clinging to Hate (''Mone Swel'', also spells ''Mone Swal'' - my, မုန်းစွဲ) is a 2018 Burmese religious drama film directed by Aww Yatha and starring Nay Toe, Kyaw Kyaw Bo, Min Thway, Phway Phway and ...

'', a blockbuster that won a

Myanmar Academy Award The Myanmar Motion Picture Academy Awards are presented annually to honour both artistic and technical excellence of professionals in the Burmese Film Industry of Myanmar. The awards ceremony has been held annually since 1952. Each winner is pr ...

. The company has courted scrutiny for its ability to outspend rivals on production budgets and actor salaries. In July 2019, 7th Sense signed exclusive contracts with five Burmese actors, including Nay Toe and Wutt Hmone Shwe Yi, who are two of Myanmar's biggest movie stars. The American Embassy, Yangon came under media scrutiny in December 2020, for collaborating with 7th Sense Creation as its media partner for a music festival, because Khin Thiri Thet Mon's father Min Aung Hlaing, is technically subject to US economic sanctions. In the aftermath of the

2021 Myanmar coup d'état A coup d'état in Myanmar began on the morning of 1 February 2021, when democratically elected members of the country's ruling party, the National League for Democracy (NLD), were deposed by the Tatmadaw—Myanmar's military—which then veste ...

, 7th Sense has been the target of a domestic boycott called the "Stop Buying Junta Business", a boycott of military-linked goods and services due to its ties to the Burmese military. On 10 March 2021, The U.S. government has sanctioned 7th Sense Creation and five other companies owned by Khin Thiri Thet Mon and her brother Aung Pyae Sone for having directly benefitted from their father's position and malign influence.

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External links

* * {{youTube, MyanmarMedia7Entertainment, 7th Sense Creation Companies of Myanmar 2017 establishments in Myanmar Specially Designated Nationals and Blocked Persons List Entities related to Myanmar sanctions