704Games Company (formerly known as Dusenberry Martin Racing) is an American

video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...

and publisher based in

Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina and the county seat of Mecklenburg County, North Carolina, Mecklenburg County. The population was 874,579 at the 2020 United ...

. The company acquired the license to be the exclusive developer of

NASCAR video games NASCAR, the most popular motorsport in the United States, has worked with video game developers to design several video games. In 2003, EA Sports received an exclusive console license to produce NASCAR games, eliminating Papyrus and Hasbro Intera ...

in January 2015 and has since released six

console game A video game console is an electronic device that outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home consoles, which are generally placed in a permanent location connec ...

s and a

mobile game A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...

. The company has a long-standing relationship with the National Association for Stock Car Auto Racing (

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

) and has the exclusive rights to develop and publish video games featuring the NASCAR brand.

History

704Games was formed as ''Dusenberry Martin Racing'' in January 2015, a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

HC2 Holdings Innovate Corp. (formerly known as HC2 Holdings, Inc. and Primus Telecommunications Group, Inc.) is an American public financial services company founded in 1994. History Beginning (1994–1997) Primus commenced operations in 1994 intent on b ...

, who acquired the license to develop NASCAR video games from

Eutechnyx Eutechnyx Limited (formerly Zeppelin Games Limited, until 1994, and Merit Studios (Europe) Limited, until 1997) is a British video game developer based in Newcastle upon Tyne, England. Since 1997, the company has focused on racing games. They a ...

that month. As a result of the acquisition, DMR received '' NASCAR '15'', a video game that

had been developing. Dusenberry Martin Racing secured $8,000,000 in equity capital in April. ''NASCAR '15'' was published and released by DMR on May 22, 2015. The company was also beginning the development of its first video game, '' NASCAR Heat Evolution'' while collaborating with Monster Games. The game was released on September 13, 2016. In 2017, ''NASCAR Heat Mobile'' was released as a soft launch exclusive to Canada on March 8 and was released in the US on April 24. In the same year, a sequel to ''NASCAR Heat Evolution'', ''

NASCAR Heat 2 ''NASCAR Heat 2'' is a racing video game by Monster Games and published by 704Games. It is the sequel to '' NASCAR Heat Evolution'', and was released on September 12, 2017, for the PlayStation 4, Xbox One and Windows via Steam. Kyle Busch is fe ...

'', was released on September 12, and was followed by ''

NASCAR Heat 3 ''NASCAR Heat 3'' is a racing video game simulating the 2018 Monster Energy NASCAR Cup Series, 2018 NASCAR Cup Series and feeder competitions. It was developed by Monster Games and published by 704Games. It is the sequel to ''NASCAR Heat 2'', and ...

'' in the following year on September 7. In 2017, DMR rebranded to 704Games (taken from Charlotte's

area code A telephone numbering plan is a type of numbering scheme used in telecommunication to assign telephone numbers to subscriber telephones or other telephony endpoints. Telephone numbers are the addresses of participants in a telephone network, rea ...

(704)) and hired former NASCAR Media Group President, NASCAR Senior

Vice President A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...

, and DMR chairman Paul Brooks as

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. By August 2018,

Motorsport Network Motorsport Network is an American media and technology company headquartered in Miami, Florida and London, UK. The company's proprietary brands, websites and OTT operations focus on motor racing and consumer automotive content serving and prese ...

began to invest in 704Games, and in the following years Motorsport Network made a majority investment in 704Games. Additionally, Colin Smith, former CEO of Motorsport Network, replaced Ed Martin as President of 704Games while Martin began to direct 704Games' esports initiatives. Paul Brooks moved into a non-executive chairman role. As part of the Motorsport Network deal (which had now created and spun-off its games division called 'Motorsport Games'), NASCAR extended its video game and esports license with 704Games through 2029. Subsequent NASCAR games published by the company listed

Motorsport Games Motorsport Games Inc. is an American video game developer, publisher and esports event organizer based in Miami, Florida. Motorsport Games is part of the Motorsport Network. History Motorsport Games was founded in 2018 and on August 14 the stu ...

as the developer following its complete takeover.

Games

* '' NASCAR '15'' * '' NASCAR Heat Evolution'' * ''NASCAR Heat Mobile'' * ''

'' * ''

NASCAR Heat 4 ''NASCAR Heat 4'' is a racing video game simulating the 2019 NASCAR season. It was developed by Monster Games and was published by 704Games on September 13, 2019 for PlayStation 4, Xbox One and Microsoft Windows via Steam. Kevin Harvick is the c ...

'' * ''

NASCAR Heat 5 ''NASCAR Heat 5'' is a racing video game simulating the 2020 NASCAR Cup Series, 2020 NASCAR Xfinity Series, 2020 NASCAR Gander RV & Outdoors Truck Series, and 2022 NASCAR Cup Series, it was developed by 704Games and was published by Motorsport Gam ...

'' * ''

NASCAR Heat Ultimate Edition+ ''NASCAR Heat 5'' is a racing video game simulating the 2020 NASCAR Cup Series, 2020 NASCAR Xfinity Series, 2020 NASCAR Gander RV & Outdoors Truck Series, and 2022 NASCAR Cup Series, it was developed by 704Games and was published by Motorsport Gam ...

References

External links

* {{Official website, https://nascarheat.com/about-us/ American companies established in 2015 Video game development companies Video game companies of the United States Video game companies established in 2015 Video game publishers 2015 establishments in North Carolina Companies based in Charlotte, North Carolina Mobile game companies NASCAR mass media