The Voice TV was the name of a
Danish television station that broadcast
music videos
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
24 hours a day. 7'eren was launched on January 1, 2012, as a programming block on The Voice TV, and a year later, on January 1, 2013, the channel renamed The Voice TV into 7'eren, by
rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...
itself as a channel for youth programming.
The same happened to Finland's The Voice, it changed named
Kutonen
Kutonen or VI divisioona is the eighth level in the Finnish football league system and comprises 265 teams. The VI divisioona was introduced in 1973 and in the mid-1990s became known as the Kutonen (''Number Six'' in English and ''Sexan'' in Sw ...
on 1 September 2012. The Voice channels are in different countries.
Due to poor ratings, the station was closed by the end of October 2014 and replaced with a Danish version of
Investigation Discovery
Investigation Discovery (stylized and branded on-air as ID since 2008) is an American multinational pay television network dedicated to true crime documentaries, similar to corporate sibling HLN. It is owned by Warner Bros. Discovery's netw ...
. The replacement was due to the success of criminal TV series and factual content, such as the CSI franchise.
7’eren opgives erstattes af ID – Investigation Discovery, ''Digitalt.TV'', 27 June 2014
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References
Defunct television channels in Denmark
Warner Bros. Discovery networks
Television channels and stations established in 2012
Television channels and stations disestablished in 2014
{{Denmark-tv-stub