4seven (commonly stylised as 4
7) is a British
free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
television channel which was launched on 4 July 2012 at 7.00 pm. According to
Channel 4
Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
, it was created in response to its viewers demanding Channel 4 to broadcast old programming from the network. Its programming focuses on Channel 4's top rated programmes.
4seven launched with 20 hours of content in the schedule per day. In the 8.00 pm and 10.00 pm slots the channel broadcasts a repeat of shows from the previous day that have created a critical buzz in newspapers, chatter on
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
through
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
and
Facebook
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and reaction on the overnight log of comments kept by the broadcaster. The 11.00 pm slot is used to repeat the programme shown on Channel 4 at 9.00 pm, which airs again on 4seven at 9.00 pm the following day. The rest of the programmes on 4seven are repeats of the most popular ones of the last several days. Weekends are devoted to multiple repeats of the best-rated and/or highest viewed programmes of the past seven days on Channel 4.
History
The service was originally reported under the working title of 'Project Shuffle',
though it was announced on 8 March 2012, that the name would be '4seven'.
The channel was originally set to launch by June 2012,
however it was subsequently reported to be launching later in the summer.
On 22 May 2012, it was confirmed that 4seven would launch on 4 July 2012.
The channel launched across all major TV platforms in the UK, with agreements in place for carriage on
Freeview,
Freesat
Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Everyone TV (itself owned by all of the four UK Public broadcasting, public service broadcasters, BBC, ...
,
Sky
The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...
, and
Virgin TV
Virgin TV is a digital pay cable television service in the United Kingdom, owned by Liberty Global (50%) and Telefónica (50%) after the merger its UK businesses to form Virgin Media O2. Its origins date from NTL and Telewest, formerly t ...
.
The channel indirectly replaced the temporary
More4 +2 on Sky. While on Freeview, a placeholder for 4seven appeared on channel 47 in post-
digital switchover areas on 2nd of April 2012.
A high-definition simulcast, 4seven HD, launched on the 1st of July 2014 on Freeview, channel 111.
4seven HD was added to Virgin Media in November 2016. It closed on 22 June 2020 on Freeview to help make room on COM7 following the closure of COM8. 4seven HD is currently exclusive to Virgin Media, Sky Glass, and the Channel 4 app (for TVs).
On 4 November 2020, the channel moved to channel 48 on Freeview as part of a move up where every channel from channel 24 to 54 on the platform moved up one place to allow
BBC Four
BBC Four is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It was launched on 2 March 2002 to move to channel 24 in Scotland due to new
Ofcom
The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, internet, telecommunications and mail, postal industries of the United Kingdom.
Ofcom has wide-rang ...
rules regarding certain PSB channels requiring greater prominence on EPGs. This is because the
BBC Scotland
BBC Scotland is a division of the BBC and the main public broadcaster in Scotland. Its headquarters are in Glasgow, employing approximately 1,250 staff as of 2017, to produce 15,000 hours of television and radio programming per year. BBC Scotla ...
channel is on channel 9 in Scotland, whilst BBC4 is on channel 9 in the rest of the UK.
Former logos
File:4seven (logo).svg, 4seven first logo used from 2012 to 2018
See also
*
List of television stations in the United Kingdom
References
External links
*
{{DEFAULTSORT:4seven
2012 establishments in the United Kingdom
Channel 4 television channels
Television channels and stations established in 2012
Television channels in the United Kingdom