The Goulburn Valley's 95.3 Triple M is a commercial radio station broadcasting from

Shepparton Shepparton () (Yorta Yorta language, Yortayorta: ''Kanny-goopna'') is a city located on the floodplain of the Goulburn River (Victoria), Goulburn River in northern Victoria (Australia), Victoria, Australia, approximately north-northeast of Mel ...

Victoria, Australia Victoria, commonly abbreviated as Vic, is a state in southeastern Australia. It is the second-smallest state (after Tasmania), with a land area of ; the second-most-populated state (after New South Wales), with a population of over 7 million; ...

. It is currently owned by

Southern Cross Austereo Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...

& broadcasts an Adult Contemporary (AC) format. It features both locally produced content & nationally syndicated content. A repeater is located at

Mansfield Mansfield is a market town and the administrative centre of the Mansfield District in Nottinghamshire, England. It is the largest town in the wider Mansfield Urban Area and the second largest settlement in Nottinghamshire (following the city ...

(91.3FM). It was previously known as '3SR FM' until it was rebranded as

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 45 radio stations with flagship stations broadcasting a mainstream/classic rock music format in Sydney, Melbourne, and B ...

in December 2016, alongside many other

stations. It is a part of the Triple M network.

History

The Goulburn Valley's 95.3 Triple M began life as 3WR,

Wangaratta Wangaratta ( ) is a city in the northeast of Victoria, Australia, from Melbourne along the Hume Highway. The city had a population of 29,808 per the 2021 Australian Census. The city is located at the confluence, junction of the Ovens River, ...

, first broadcasting on 1 December 1924. Its initial owner was the Wangaratta Sports Depot. 3WR was Australia's first non-capital city radio station. However, it closed as early as 22 December 1925, only to reopen under new management on 5 January 1931. 3WR moved its studios, transmitter and offices from Wangaratta to

Shepparton Shepparton () ( Yortayorta: ''Kanny-goopna'') is a city located on the floodplain of the Goulburn River in northern Victoria, Australia, approximately north-northeast of Melbourne. As of the 2021 census, the estimated population of Shepparton, ...

on 15 January 1935. The name was changed to 3SR in January 1936.R. R. Walker, ''The Magic Spark'', Hawthorn Press, 1973 Unlike other stations, 3SR, from which 3SR FM derives its name, did not convert to the FM band. Instead, the original station was sold in return for a separate FM licence. Today, 3SR broadcasts as a relay of

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

horse racing station

RSN Racing & Sport RSN Racing & Sport (ACMA callsign: 3UZ, verbally referred to as RSN 927) is an Australian radio station in Australia. It broadcasts a sports radio format to Melbourne, and to much of Victoria through various repeater stations. First broadca ...

References

Radio stations in Victoria (state) Radio stations established in 1998 Adult contemporary radio stations in Australia {{Australia-radio-station-stub