Triple M Gippsland (official
callsign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be form ...
: 3SEA) is a
commercial radio
Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (a ...
station owned and operated by
Southern Cross Austereo
Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio statio ...
as part of the
Triple M
Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a mainstream rock music format and 5 digital radio stations.
The network dates back t ...
network. The station is broadcast to townships in the
Gippsland
Gippsland is a rural region that makes up the southeastern part of Victoria, Australia, mostly comprising the coastal plains to the rainward (southern) side of the Victorian Alps (the southernmost section of the Great Dividing Range). It cove ...
region of
Victoria from studios in
Warragul
Warragul is a town in Victoria, Australia, south-east of Melbourne. Warragul lies between the Strzelecki Ranges to the south and the Mount Baw Baw Plateau of the Great Dividing Range to the north. As of the , the town had a population of 1 ...
.
The station commenced broadcasting in 2002 as 94.3 Sea FM as a supplementary license to
3GG
3GG is an Australian commercial radio station based in Warragul, Victoria owned by Capital Radio Network. Formerly owned and operated by Resonate Broadcasting and prior, RG Capital and Macquarie Regional RadioWorks, it was acquired by the Capita ...
. On 4 July 2005, the station relaunched as
Star FM in line with
Macquarie Regional RadioWorks
Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio statio ...
' other Victorian stations, retaining its
contemporary hit radio
Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
music format. On 15 December 2016, the station was again relaunched as Hit Gippsland.
On 20 July 2020, the station flipped formats to
mainstream rock
Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada.
Format background
Mainstream rock stations represent the middle ground between classic rock and active rock ...
as Triple M. Networked programming, including ''
Carrie & Tommy'' and ''
Hughesy & Kate
''Hughesy & Kate'' was an Australian radio station drive show on the Hit Network. The show was hosted by Dave Hughes and Kate Langbroek with anchor Jack Laurence. In addition to the national radio drive show, an inflight version was also produce ...
'' were replaced by that of the
Triple M network. Despite being part of the Hit Network, the station had previously broadcast Triple M
AFL coverage as the only Southern Cross Austereo-owned station in the Gippsland region.
Programming
Local programming is produced and broadcast from the station's Warragul studios from 6am–12pm weekdays. The station's local output consists of a three-hour breakfast show presented by Ed Cowlishaw
Networked programming originates from studios in
Townsville
Townsville is a city on the north-eastern coast of Queensland, Australia. With a population of 180,820 as of June 2018, it is the largest settlement in North Queensland; it is unofficially considered its capital. Estimated resident population, 30 ...
, the
Gold Coast,
Melbourne
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
and
Sydney.
Transmission Quality
The station transmits from a main transmitter and a repeater:
* 94.3 FM is broadcast from the main transmitter which is a site near
Yarragon Southcoords at 7 kW Power.
* 97.9 FM is broadcast from the repeater which is a site near
Tyerscoords at a power of 500W.
References
External links
*
Mainstream rock radio stations in Australia
Radio stations established in 2002
Radio stations in Victoria
2002 establishments in Australia
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