Gold is a commercial radio station based in

Bendigo Bendigo ( ) is an Australian city in north-central Victoria. The city is located in the Bendigo Valley near the geographical centre of the state and approximately north-west of Melbourne, the state capital. As of 2022, Bendigo has a popula ...

and Central Victoria. It is currently part of

Australian Radio Network ARN Media Ltd., formerly Here, There & Everywhere and APN News & Media, is an Australian media company. Divisions include broadcast radio and Out-of-home advertising. The company previously had assets in New Zealand, and previously owned Adsh ...

. Formerly branded "Easymix", the station broadcasts on 1071 AM, across parts of Central Victoria including Bendigo, Ballarat, Maryborough, Castlemaine and Daylesford. It also broadcasts on 98.3 FM, which covers a 25 kilometre radius in the Bendigo region. Radio station 3CV began broadcasting on the 1071 AM frequency in 1938, but Gold was never technically 3CV, that call sign had been relinquished when 3CV was given a Section 39 supplementary FM licence and became Star FM, now known as Hit 91.9. The discarded 1071 AM frequency was purchased by a solo operator and became "Easy Listening 1071". Several years later, it was sold and re-branded as "Easymix 1071". On 1 August 2014, EasyMix re-branded to "Gold". In the 1950s, 3AW purchased 3CV, and for many years, 3AW programming was broadcast on 3CV after about 6.00pm. In November 2021, Gold, along with other stations owned by

Grant Broadcasters Grant Broadcasters is an Australian regional radio network. Founded in 1942, by 2019 it owned 53 radio stations. In 2022, it sold 46 to Here, There & Everywhere (company), Here, There & Everywhere, retaining shareholdings in seven in Canberra, G ...

, was acquired by the

. The deal, which was finalised on 4 January 2022. According to a media release from ARN, it was expected that Gold would integrate with ARN's

Pure Gold Network The Gold Network (formerly Pure Gold Network) is a network of radio stations owned and operated by ARN. Before the sale of its broadcasting licence, 4KQ was a part of the Gold Network. Stations As of January 2025, the Gold Network consists of ...

, but would retain its name. It was thought that the deal included a clause not allowing ARN to reduce staffing levels for two years.

References

{{DEFAULTSORT:Gold Central Victoria

Gold Central Victoria Gold is a commercial radio station based in Bendigo and Central Victoria. It is currently part of Australian Radio Network. Formerly branded "Easymix", the station broadcasts on 1071 AM, across parts of Central Victoria including Bendigo, Ball ...

Gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...