Triple M Bendigo (official

callsign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assi ...

: 3BBO) is a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

station owned and operated by

Southern Cross Austereo Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...

as part of the

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 45 radio stations with flagship stations broadcasting a mainstream/classic rock music format in Sydney, Melbourne, and B ...

network. It broadcasts to Central Victoria from studios in the

Bendigo Bendigo ( ) is an Australian city in north-central Victoria. The city is located in the Bendigo Valley near the geographical centre of the state and approximately north-west of Melbourne, the state capital. As of 2022, Bendigo has a popula ...

suburb of

Golden Square Golden Square, in Soho, the City of Westminster, London, is a mainly hardscaped garden square planted with a few mature trees and raised borders in Central London flanked by classical office buildings. Its four approach ways are north and so ...

. The station was founded in 1931 by AWA as 3BO, initially on the

AM band Medium wave (MW) is a part of the medium frequency (MF) radio band used mainly for AM broadcasting, AM radio broadcasting. The spectrum provides about 120 channels with more limited sound quality than FM stations on the FM broadcast band. Duri ...

at a frequency of 970

kilohertz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base ...

, before converting to the

FM band The FM broadcast band is a range of radio frequencies used for FM broadcasting by radio stations. The range of frequencies used differs between different parts of the world. In Europe and Africa (defined as International Telecommunication Union ( ...

as 3BO FM on 5 April 1993. In 1987 it was sold by AWA to

Wesgo Wesgo was an Australian media company that owned radio stations. It was founded on 14 October 1982 when radio stations 2WS in Sydney and 2GO in Gosford merged.Albury Albury (; ) is a major regional city that is located in the Murray River, Murray region of New South Wales, Australia. It is part of the twin city of Albury–Wodonga, Albury-Wodonga and is located on the Hume Highway and the northern side of ...

, the Gold Coast,

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

and

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

References

External links

* Mainstream rock radio stations in Australia Radio stations established in 1931 Radio stations in Bendigo 1931 establishments in Australia {{Australia-radio-station-stub