361 Degrees International Ltd. ( Chinese: 三六一度;

pinyin Hanyu Pinyin, or simply pinyin, officially the Chinese Phonetic Alphabet, is the most common romanization system for Standard Chinese. ''Hanyu'' () literally means 'Han Chinese, Han language'—that is, the Chinese language—while ''pinyin' ...

: ''sānliùyīdù'') is a leading Chinese sportswear and athletic lifestyle brand headquartered in

Xiamen Xiamen,), also known as Amoy ( ; from the Zhangzhou Hokkien pronunciation, zh, c=, s=, t=, p=, poj=Ē͘-mûi, historically romanized as Amoy, is a sub-provincial city in southeastern Fujian, People's Republic of China, beside the Taiwan Stra ...

Fujian Fujian is a provinces of China, province in East China, southeastern China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its capital is Fuzhou and its largest prefe ...

. The company is known for its performance-focused footwear, apparel, and accessories, catering to both professional athletes and everyday consumers. As of the 2023 fiscal year, 361° reported annual revenue exceeding

CN¥ The renminbi ( ; symbol: ¥; ISO code: CNY; abbreviation: RMB), also known as the Chinese yuan, is the official currency of the People's Republic of China. The renminbi is issued by the People's Bank of China, the monetary authority of Chin ...

8 billion, reinforcing its position as one of China's top sportswear brands.

History

The company was established in 2003. The brand name "361°" was launched in January 2004. It denotes the 360 degrees in a circle plus one extra degree, representing professional functionality plus an added degree of innovation and creativity. Since 2009, the brand's slogan has been "One Love". 361 Degrees International Limited was listed on the

Hong Kong Stock Exchange The Stock Exchange of Hong Kong (, SEHK, also known as Hong Kong Stock Exchange) is a stock exchange based in Hong Kong. It is one of the largest stock exchanges in Asia and the List of major stock exchanges, 9th largest globally by market ...

on 30 June 2009. 361° was the official sporting wear of the Chinese men's and women's Olympic

curling Curling is a sport in which players slide #Curling stone, stones on a sheet of ice toward a target area that is segmented into four concentric circles. It is related to bowls, boules, and shuffleboard. Two teams, each with four players, take t ...

teams during the 2010 Vancouver Olympics. On 22 October 2014, 361° became the provider of the official uniforms for staff and volunteers at the

2016 Summer Olympics The 2016 Summer Olympics (), officially the Games of the XXXI Olympiad () and officially branded as Rio 2016, were an international multi-sport event held from 5 to 21 August 2016 in Rio de Janeiro, Brazil, with preliminary events i ...

and the

2016 Summer Paralympics The 2016 Summer Paralympics (), the 15th Summer Paralympic Games, were a major international multi-sport event for disabled sports, athletes with disabilities governed by the International Paralympic Committee, held in Rio de Janeiro, Brazil, f ...

Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...

. They were the official sports apparel partner of the 2022 Asian Games. They also have online sellers across the world. For example in the USA, 361usa.com is their website. Also, 361europe.com and 361asia.com are other websites related to this brand. They had 7,950 authorized retail outlets across the world as of 2020. They are owned and managed by 3,031 authorized dealers. In 2023, 361° made headlines when NBA player and two-time MVP

Nikola Jokić Nikola Jokić ( ; sr-Cyrl, Никола Јокић ; born February 19, 1995) is a Serbian professional basketball player who is a Center (basketball), center for the Denver Nuggets of the National Basketball Association (NBA). Nicknamed "the ...

parted ways with Nike and became a brand ambassador for 361°. This marked a significant milestone for the company, highlighting its growing influence in the global sportswear market. In January 2025, 361° officially expanded its presence to Malaysia by opening its first retail store at AEON Bukit Tinggi, Klang, Selangor. This marks the brand's debut in the Malaysian market, offering a full range of its sportswear and footwear products. The grand opening was well-received and represents the company's ongoing strategy to expand its retail footprint in Southeast Asia.

References

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Companies listed on the Hong Kong Stock Exchange Sporting goods manufacturers of China Badminton equipment manufacturers Chinese brands Shoe brands Sportswear brands Retail companies of China Shoe companies of China Chinese companies established in 2003 Clothing companies established in 2003 Retail companies established in 2003 Companies based in Fujian 2003 establishments in China 2009 initial public offerings Swimwear manufacturers {{China-company-stub