310 Motoring was an automotive customization garage based in

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

, founded by Marc Laidler in 1999. The name is based on area code 310, for its original location in L.A. The company grew and now has shops across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, including 45 in

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. Since its beginnings the company has reached wide recognition as the premier customization shop in the United States with many Sports and Entertainment figures as clients of the company. Recently the company has ventured into the

footwear Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature. *Shoes and si ...

industry, premiering their debut shoe, ''Hurricanes'', which is sponsored by rapper The Game. Laidler helped to create the trend of customized cars as a fashion statement for the rich and famous. Headquartered in Los Angeles, California, 310 Global Brands, Inc. is the marketing, merchandising and licensing arm of 310 Motoring. The company also sells shoes under the 310 Motoring Footwear brand. 310 Motoring sponsored the "Game's Big Game", a 2007 NCAA tournament pool, hosted on

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, where individuals competed to win a trip for two to the 2007 NCAA championship game. In 2002, 310 Racing was founded, and participated in the

Indy Racing League IndyCar, LLC (stylized as INDYCAR), is an auto racing Governing body, sanctioning body for American open-wheel car racing headquartered in Indianapolis, Indiana. The organization sanctions two Auto racing, racing series: the premier IndyCar Serie ...

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and 2002 Indianapolis 500 with driver George Mack. It was the first minority-owned IndyCar team. The team raced for one season with Mack finishing 16th in points with a best race finish of 13th. The company ceased operation sometime prior to 2008.

References

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310 Motoring Shoes
Automotive motorsports and performance companies {{Auto-factory-stub