2waytraffic was a

television production A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming plat ...

company based in

Hilversum Hilversum () is a List of cities in the Netherlands by province, city and List of municipalities of the Netherlands, municipality in the Provinces of the Netherlands, province of North Holland, Netherlands. Located in the heart of the Gooi, it is ...

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

. It was established in 2004 by former

Endemol Endemol B.V. (stylized in all lowercase) was a Dutch-based media company that produced and distributed multiplatform entertainment content. The company annually produced more than 15,000 hours of programming across scripted and non-scripted gen ...

executives Kees Abrahams, Unico Glorie, Taco Ketelaar, and Henk Keilman. The company had offices in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

, and

Madrid Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It i ...

. 2waytraffic also produced a number of

phone-in quiz shows In broadcasting, a phone-in or call-in is a programme format in which viewers or listeners are invited to air their live comments by telephone, usually in respect of a specific topic selected for discussion on the day of the broadcast. On radio ( ...

such as Play, Garito and Game On, where viewers could call to a premium-rate phone number for a theoretical chance to earn cash prizes.

History

The company expanded significantly in 2006 with three acquisitions, beginning with Emexus, which provides a technology platform for content aggregation and service and applications delivery in the fields of mobile marketing, mobile entertainment and mobile Internet, in June and then the content developer Intellygents in August.2 Way Traffic N.V. Acquisition of Emexus Group B.V.
, 2waytraffic.comAcquisition of Intellygents B.V. strengthens 2waytraffic’s prime time TV offer
, 2waytraffic.com The most notable acquisition, however, was that of the rights of the UK company Celador International and its programme library, including the international ''

Who Wants to Be a Millionaire? ''Who Wants to Be a Millionaire?'' (WWTBAM) is an international television game show franchise of British origin, created by David Briggs, Mike Whitehill and Steven Knight. In its format, currently owned and licensed by Sony Pictures Televis ...

'' franchise, on December 1, 2006. On March 14, 2007, Celador International Limited was relaunched as 2waytraffic International.

Sony era

On June 4, 2008, 2waytraffic was acquired by 2JS Productions, a subsidiary of

Sony Pictures Entertainment Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...

. On September 29, 2waytraffic became the distributor of the entertainment formats by SPTI. On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic,

Embassy Row Embassy Row is the informal name for a section of Northwest Washington, D.C., with a high concentration of embassies, diplomatic missions, and diplomatic residences. It spans Massachusetts Avenue N.W. between 18th and 35th street, bounded ...

, Starling, Teleset, and Lean-M. Sony Pictures Television International now operates in-name-only.Sony combines TV units
, chollywood.org In April 2012, 2waytraffic was renamed "Sony Pictures Television International Formats", with the 2waytraffic logo being replaced in next years by the Sony Pictures Television logo on internationally licensed shows, where the 2waytraffic brand was discontinued in 2013. It's currently an in-name-only unit of Sony Pictures Television, with copyrights to 2waytraffic's formats currently being assigned to CPT Holdings, Inc., one of the companies behind Sony Pictures Television.

Companies by 2waytraffic

2waytraffic International, Sony Pictures Television

Formerly Celador International, this company owns, distributes, licenses, and operates over 200 game show formats such as ''Who Wants to Be a Millionaire?'' in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, UK,

Eastern Europe Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural and socio-economic connotations. Its eastern boundary is marked by the Ural Mountain ...

, and Nordic. After SPE acquired 2waytrafic, the international subsidiary became 2waytraffic International, Sony Pictures Television, and was headed by Ed Louwerse.

Emexus Group

Emexus is a mobile company acquired by 2waytraffic on June 13, 2006, which was later renamed as 2waytraffic Mobile.

Intellygents

Intellygents was established in 2002 by former Endemol employees Kirsten van Nieuwenhuijzen and Mark van Berkel, and acquired by 2waytraffic on July 11, 2006. It is a creative developing company for intelligent entertainment, with formats such as ''That's the Question'', '' Take It or Leave It'', ''The Greatest Royalty Expert'' and ''Who Wants to Be a Millionaire''s first spin-off game show '' 50-50''. In 2010, following Sony's acquisition of 60% of Tuvalu Media, Intellygents was integrated into that company. In December 2013, Tuvalu's management joined forces with financing firm Karmign to acquire SPT's 60% stake in the company. The Intellygents brand had by then been retired, though its formats remain with Tuvalu.

References

External links

* {{Sony Pictures Television production companies of the Netherlands Former Sony subsidiaries Sony Pictures Entertainment Predecessors of Sony Pictures Television Pan-European media companies Dutch companies established in 2004 Dutch companies disestablished in 2012 Mass media in Hilversum Mass media companies established in 2004 Mass media companies disestablished in 2012 2008 mergers and acquisitions