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88.9 FM (call sign 2YOU) is a
community A community is a social unit (a group of people) with a shared socially-significant characteristic, such as place, set of norms, culture, religion, values, customs, or identity. Communities may share a sense of place situated in a given g ...
radio station broadcasting from Tamworth,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and is available online via
iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast, radio streaming and Music Streaming platform owned by iHeartMedia. Founded in August 2008, iHeartRadio serves as the national umbrella brand for iHeart ...
. 88.9/99.5fm Services North West NSW, Liverpool Plains and New England. 88.9 FM was the first FM station in Tamworth and has been broadcasting since 1983 across parts of the New England and Northwest. 88.9 FM is a member of the
Community Broadcasting Association of Australia The Community Broadcasting Association of Australia (CBAA) is the peak body and the national representative organisation for community radio and television stations in Australia. The CBAA provide leadership, advocacy and support for members to ac ...
(CBAA) and aims to be a local voice for the Tamworth, New England/Northwest/Liverpool Plains area, offering regional news, outside broadcasts, local information, community announcements, coverage of major events and broadcasting essential emergency information. The station's main frequency is 88.9
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
on the
FM band The FM broadcast band is a range of radio frequencies used for FM broadcasting by radio stations. The range of frequencies used differs between different parts of the world. In Europe and Africa (defined as International Telecommunication Union ( ...
, with a repeater 99.5 MHz in the
Liverpool Plains The Liverpool Plains are an extensive agricultural area covering about of the north-western slopes of New South Wales in Australia. These plains are a region of prime agricultural land bounded to the east by the Great Dividing Range, to the s ...
area covering
Quirindi Quirindi ( or ) is a small town on the North West Slopes region of New South Wales, Australia, in Liverpool Plains Shire. At the , Quirindi had a population of 2,602. It is the nearest link to Gunnedah, New South Wales, Gunnedah to the northw ...
and
Werris Creek Werris Creek is a small town in New South Wales, Australia, near Tamworth, in Liverpool Plains Shire. It is north of Quirindi and is at the junction of the Main North railway line to Armidale and Moree. At the 2011 census, Werris Creek had a ...
.


History

2YOU FM started in small studios on Marius Street Tamworth. The walls of the studio were lined with egg cartons for sound insulation. It had two B&W turntable, a cassette player, a six-slider panel and a microphone. The studio moved twice, to Peel Street in 1984 and then to the National Trust Railway Building on Darling Street, East Tamworth.


Change to 88.9 FM

In May 2014, the Board approved several changes and appointed a new CEO and the call sign 2YOU was dropped and the stations name was changed to its frequency 88.9 FM, which allowed listeners to remember the station. With the new image, included new presenters, a contracted national voice-over production company and to complement a strong music format. The previous format was changed from numerous music genres and "ad hoc programs" that had poor listening audience into a format of '70s, '80s, '90s and the best in country. Regular shifts across the board were implemented, new image jingles, regional news from 88.9 FM Newsroom plus
Macquarie National News Nine News is a radio news service providing the half-hourly radio news bulletins to radio stations across Australia. History On 16 September 2009, Macquarie Radio Network shut down its news website, livenews.com.au after two years of existence, ...
cross promotion with Prime 7 Television. The station broadcasts from its own building and tower from Bald Hill at 956-meter's which is 5 kilometres east of Tamworth in its broadcast coverage, including Tamworth City, Tamworth Regional, Manilla,
Quirindi Quirindi ( or ) is a small town on the North West Slopes region of New South Wales, Australia, in Liverpool Plains Shire. At the , Quirindi had a population of 2,602. It is the nearest link to Gunnedah, New South Wales, Gunnedah to the northw ...
and various towns in New England New England is a region consisting of six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the ...
and The Northwest of New South Wales">North West Slopes">The Northwest of New South Wales. In September 2019 after further research the station introduced a new theme "We've Got the Music" with new jingles to build on their 45 to 65 year old market. The station imaging is also on Regional/City Buses and posters in local shopping centres to promote the new image of the station. In June 2020, Tamworth Broadcasting Society serving the Liverpool Plains area as part of their licence on 96.3FM, therefore with 88.9FM the station now covers the New England/ Northwest and Liverpool Plains of New South Wales. In 2021 the station commenced both Streaming and iHeart Nationally and Internationally and in 2024, the repeater frequency for the Liverpool Plains was moved to 99.5FM


Programming

There is a mixed listening format all day with songs from the '60s, '70s, '80s, ‘90s and the best in country. 88.9 FM operates Locally from Tamworth 24/7. Including, Breakfast, Morning, Afternoon, Drive, Nights and Weekends. Segments on 88.9FM include: Weekdays *Howdy 5 am to 9 am Mon/Fri *MacCa in the mornings 9 am to noon Mon/Fri *Adam Parker "Grizzly" 12 noon to 3 pm Mon/Fri *Ray McCoy 3 pm to 7 pm Mon/Fri Weekends *Johnny Mac Sat/Sun 6 am to 9 am *George Frame Sat/Sun 9 am to 12noon *Ian Cousins Sat 6 pm to 8 pm *Emma Bailey Sat 8 pm to 12 midnight *Richards Manning Sunday 12noon to 2 pm *Brett Larkham Sunday 6 pm to 8 pm *Howdy & Dan Hoedown 8 pm to 10 pm Nine News hourly 7 days *Regional News Bulletins 4.50 am, 5:30 am, 6:30 am, 7:30 am, 8:30 am, 1:05 pm and 5:05 pm with Daniel Pizarro Overnight 7 Days *hit format 12 midnight to 5:00 am


Income

The station earns income mainly from sponsors, outside broadcasts and membership. Sponsorship takes the form of payment for on-air promotions of local business from a set Rate Card. 88.9 FM sales offers broadcast and social media packages. 88.9 FM has a full-time staff of 15, including administration, production, news, engineering, sales/marketing team, five permanent casuals, and five volunteers.


Technical data

* Frequency – 88.9 FM Tamworth * Broadcasts Site – Bald Hill, 938 Metres high, 5 kilometres East of Tamworth City * Multiplexed ZPG high gain antenna array * Transmitter 1 – 2016 BWFM transmitter * Transmitter 2 – 2015 BWFM transmitter * Full emergency backup power *FM RDS Liverpool Plains Repeater * Frequency – 99.5 FM Quirindi * Broadcast Site – Who‘d-A-Thought-It Lookout, 508 Metres high, 5 kilometres west of Quirindi * Transmitter 1 – 2020 BWFM transmitter Studios * Automation System – Studio's A, C, D Newsroom all interfaced through automation; "Maximation 7" * Production studios: Adobe Audition">Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...
* Desk: Elan 'Kestral 12' Studio in A, Studio B custom Auditron news/producers desk, Studio C and D – Elan "Merlin" both set up with full digital editing facilities.


References

{{Reflist


External links


88.9FM Official website

CBAA website
Community radio stations in Australia Radio stations in New South Wales Tamworth, New South Wales Radio stations established in 1982 1982 establishments in Australia