2XU Pty. Ltd. is an Australian/New Zealand

multinational corporation A multinational corporation (MNC; also called a multinational enterprise (MNE), transnational enterprise (TNE), transnational corporation (TNC), international corporation, or stateless corporation, is a corporate organization that owns and cont ...

engaged in the design, development and selling of

sportswear Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical spor ...

, mostly

compression garment Compression garments are pieces of clothing that fit tightly around the skin. In medical contexts, compression garments provide support for people who have to stand for long periods or have poor Circulatory system, circulation. These come in va ...

for sports such as

triathlon A triathlon is an endurance multisport race consisting of Swimming (sport), swimming, Cycle sport, cycling, and running over various distances. Triathletes compete for fastest overall completion time, racing each segment sequentially with the ...

cycling Cycling, also known as bicycling or biking, is the activity of riding a bicycle or other types of pedal-driven human-powered vehicles such as balance bikes, unicycles, tricycles, and quadricycles. Cycling is practised around the world fo ...

running Running is a method of terrestrial locomotion by which humans and other animals move quickly on foot. Running is a gait with an aerial phase in which all feet are above the ground (though there are exceptions). This is in contrast to walkin ...

open water swimming Open water swimming is a swimming discipline which takes place in outdoor bodies of water such as open oceans, lakes, and rivers. Competitive open water swimming is governed by the International Swimming Federation, World Aquatics (formerly kno ...

, and

physical fitness Physical fitness is a state of health and well-being and, more specifically, the ability to perform aspects of Outline of sports, sports, occupations, and daily activities. Physical fitness is generally achieved through proper nutrition, modera ...

. Founded in 2005 by Clyde Davenport, Jamie Hunt and Aidan Clarke, the company is headquartered in

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

Victoria Victoria most commonly refers to: * Queen Victoria (1819–1901), Queen of the United Kingdom and Empress of India * Victoria (state), a state of Australia * Victoria, British Columbia, Canada, a provincial capital * Victoria, Seychelles, the capi ...

. 2XU stands for "Two Times You," which symbolises the multiplication of human performance. 2XU has been worn by world champion athletes including triathlete

Emma Snowsill Emma Laura Snowsill OAM (born 15 June 1981) is an Australian professional triathlete and multiple gold medalist in the World Championships and the Commonwealth Games. She won the gold medal in triathlon at the 2008 Olympics. Snowsill is marrie ...

and currently holds official alliances with organisations including

Rowing Australia Rowing Australia (RA) is the governing body for the sport of rowing in Australia. Established in 1925, it is the only organisation recognised by the Federation Internationale des Societies d’Aviron (FISA), the Australian Sports Commission ...

, the

Australian Paralympic Committee Paralympics Australia (PA) previously called the Australian Paralympic Committee (APC) (1998–2019) is the National Paralympic Committee in Australia for the Paralympic Games movement. It oversees the preparation and management of Australian tea ...

United States Ski and Snowboard Association U.S. Ski & Snowboard, formerly known as the U.S. Ski and Snowboard Association, is the national governing body for Olympic and Paralympic skiing and snowboarding. Founded in 1905, the organization provides leadership and direction for skiers and ...

, and the

Australian Institute of Sport The Australian Institute of Sport (AIS) is a high performance sports training institution in Australia. The institute's headquarters were opened in 1981 and are situated in the northern suburb of Bruce, Canberra. The AIS is a division of the ...

History

In 2003, Clyde Davenport approached Jamie Hunt & Aidan Clarke about creating a sportswear brand. Davenport had recently sold his eponymous underwear line. In March 2012, 2XU acquired Sports Multiplied which was renamed 2XU North America. In May 2013, 2XU launched its interactive microsite, Athlete 2.0. The site provided more tools to achieve multiplying athletic performance through its gear, recovery, workouts, and nutritional portals. In 2017, 2XU collaborated with

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

to design a

wetsuit A wetsuit is a garment worn to provide thermal protection while wet. It is usually made of foamed neoprene, and is worn by surfers, divers, windsurfers, canoeists, and others engaged in water sports and other activities in or on the water. ...

for his Yeezy Season 5 fashion line.

Ownership

In 2011, Lazard Australia Private Equity acquired a minority interest share in the 2XU business. In December 2013, L Capital acquired 40 percent of 2XU. The L Capital investment cost a reported A$75 million (US$68.3 million). L Capital is a private equity firm sponsored by French luxury retail company

LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...

Group.

Stores

Within Australia, 2XU is retailed in 20 of its own 2XU Performance Centres, and stocked in major sports stores across the country including

Rebel Sport Rebel (formerly Rebel Sport), stylised as rebɘl, is an Australian sport equipment and related apparel chain. It is a subsidiary of Super Retail Group. The company has 159 stores across Australia and over 6,000 employees. History Original ...

Amart Sports Amart Sports (formerly Amart All Sports) was an Australian sports equipment and related apparel chain and was part of the Super Retail Group. History Original ownership (1976-2004) Amart All Sports was founded in 1976 with the first store l ...

, Anaconda,

The Iconic The Iconic (styled as THE ICONIC) is an Australian online fashion and sports retailer based in Sydney. The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations. with over 1 ...

, and

Melbourne Sports and Aquatic Centre Melbourne Sports and Aquatic Centre is an international sporting venue located in Albert Park, Victoria, Albert Park, Victoria (Australia), Victoria, Australia. The centre was opened on 24 July 1997 at a construction cost of A$65 million. The ...

(MSAC). In May 2013, 2XU opened its first Performance Centre in the United States, 2XU

Santa Monica Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

, in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, and the company opened a store in the Fashion Island shopping centre in Newport Beach in June 2014. Outside of

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

, 2XU has 24 distributors across 50 countries in

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

, Central and

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, and

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

Sport affiliations

2XU was the apparel supplier of the

Gold Coast Football Club The Gold Coast Suns, officially the Gold Coast Football Club, are a professional Australian rules football club that competes in the Australian Football League (AFL). The club is based on Queensland's Gold Coast in the suburb of Carrara. The ...

in 2013 and 2014. 2XU sponsors multiple sports teams and events, including the Surrey Men's League, a company-sponsored cross-country league, and the 2XU Compression Run, a half-marathon held annual in

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

since 2011. It also sponsors 2XU Stroke & Stride, a swimming and running

biathlon The biathlon is a winter sport that combines cross-country skiing and rifle shooting. It is treated as a race, with contestants skiing through a cross-country trail whose distance is divided into shooting rounds. The shooting rounds are not ti ...

located in New Zealand, as well as the 2XU Great Ocean and Otway Classic Ride, a bike ride that starts and ends in

Torquay Torquay ( ) is a seaside town in Devon, England, part of the unitary authority area of Torbay. It lies south of the county town of Exeter and east-north-east of Plymouth, on the north of Tor Bay, adjoining the neighbouring town of Paignt ...

. The company also sponsors 2XU New Zealand Davis Cup, a tennis team. 2XU is the official compression supplier to the

Ironman Triathlon An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a swim, a bicycle ride and a marathon run completed in that order, a total of . It is widely consid ...

, and for the U.S. Ski and Snowboard Association.

References

External links

* {{Portal bar, Companies, Fashion, Australia Companies based in Melbourne Clothing companies established in 2005 2005 establishments in Australia Clothing brands of Australia Sportswear brands Sporting goods manufacturers of Australia Multinational companies headquartered in Australia

History

Ownership

Stores

Sport affiliations

See also

References

External links