2M (TV Channel)
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2M is a Moroccan
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
. It was established by the royal-owned conglomerate, ONA, before being sold to, in part, the
Moroccan government Politics of Morocco take place in a framework of an official parliamentary semi-constitutional islamic monarchy, whereby the prime minister of Morocco is the head of government, and of a multi-party system. Executive power is exercised by the ...
. Of 2M, 45.3% is owned by Bank of Africa, while approximately 32.5% by the Moroccan government, Al Mada (12%), with the remaining shares being owned by Atlas Capital (10.2%). The channel is available free-to-air locally on
digital signal A digital signal is a signal that represents data as a sequence of discrete values; at any given time it can only take on, at most, one of a finite number of values. This contrasts with an analog signal, which represents continuous values; ...
with national coverage, and on
satellite television Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location.ITU Radio Regulations, Section IV. Radio Stations and Systems ...
via Globecast, Nilesat, Arabsat and Hotbird. 2M offers services in
Arabic Arabic (, , or , ) is a Central Semitic languages, Central Semitic language of the Afroasiatic languages, Afroasiatic language family spoken primarily in the Arab world. The International Organization for Standardization (ISO) assigns lang ...
, French, and
Berber Berber or Berbers may refer to: Ethnic group * Berbers, an ethnic group native to Northern Africa * Berber languages, a family of Afro-Asiatic languages Places * Berber, Sudan, a town on the Nile People with the surname * Ady Berber (1913–196 ...
. It is the most-viewed television channel in Morocco, registering an overall share of 35,4% against Al Aoula's 9,2% in January 2018.https://atlasinfo.fr/Audience-TV-au-Maroc-2M-cartonne-Al-Oula-stagne_a89203.html
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Background

2M was set up as a second national television channel with the aim of promoting competition and diversity in Moroccan audio-visual broadcasting. 2M started its programmes officially on 4 March 1989. It used to be a
cable channel Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broa ...
broadcasting unscrambled twice a day. After 7 years of activity, SOREAD (ONA group), the major shareholder, withdrew from the management of this TV channel due to financial reasons. The Moroccan state took over the control of 2M with a participation of 68% in its capital. This takeover was supported by a major effort to develop the audio-visual sector. In early October 2000, 2M started 24-hour broadcasts, changed its schedule and later started broadcasting on Intelsat on January 15, 2001. Radio 2M is the companion radio channel to 2M, presenting music, news, and information directly from Morocco in Arabic and French.


Content

2M challenged
taboo A taboo is a social group's ban, prohibition or avoidance of something (usually an utterance or behavior) based on the group's sense that it is excessively repulsive, offensive, sacred or allowed only for certain people.''Encyclopædia Britannica ...
s by debating controversial issues and established a reputation for itself as a symbol of
freedom of speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The rights, right to freedom of expression has been r ...
in Morocco. The channel regularly broadcasts news, films, sports and music. It is a government-controlled public TV station and it has been alleged that the government also controls editorial choices.


2M in figures

*Personnel: 500 people, including 30% executives; *Coverage: 80% of the population; *Capital: 302,371,500
Moroccan dirham The Moroccan dirham (, ; Currency symbol, sign: DH; code: MAD) is the official monetary currency of Morocco. It is issued by the Bank Al-Maghrib, the central bank of Morocco. One Moroccan dirham is subdivided into 100 ''santimat'' (singular: santi ...
( 27,008,467 / £18,228,395 /
US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...
36,750,427), including 68% owned by the state and 20.7% owned by Mohammed VI's holding SNI.


Programming


Foreign shows

2M's successes are largely Turkish series dubbed in Arabic, reporting shares of up to 75% as of January 2018.


Former

In the past, the local version of 2M aired French dubs of international TV series, as well as some dubbed in the local dialect of Arabic. * '' 24'' * '' Alias'' * '' Bones'' * ''
Buffy the Vampire Slayer ''Buffy the Vampire Slayer'' is an American supernatural fiction, supernatural drama television series created by writer and director Joss Whedon. The concept is based on the Buffy the Vampire Slayer (film), 1992 film, also written by Whedon, a ...
'' (Buffy contre les vampires) * '' CSI'' (Les Experts) * '' CSI: NY'' (Les Experts : Manhattan) * '' CSI: Miami'' (Les Experts : Miami) * ''Cuenta Atràs'' () ( Moroccan dubbing) * ''
Damages At common law, damages are a remedy in the form of a monetary award to be paid to a claimant as compensation for loss or injury. To warrant the award, the claimant must show that a breach of duty has caused foreseeable loss. To be recognized at ...
'' * '' Dark Angel'' * ''
Desperate Housewives ''Desperate Housewives'' is an American mystery comedy-drama television series created by Marc Cherry, and produced by ABC Studios and Cherry Productions. It aired for eight seasons on ABC from October 3, 2004, until May 13, 2012, for a tota ...
'' * '' Dexter'' * ''
Friends ''Friends'' is an American television sitcom created by David Crane (producer), David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting List of Friends episodes, ten seasons. With an ensemble cast ...
'' * ''
Gossip Girl ''Gossip Girl'' is an American teen drama television series created and developed by Josh Schwartz and Stephanie Savage and based on the series of novels of the same name by Cecily von Ziegesar. It follows a group of students on Manhattan's ...
'' * '' Instant Star'' (Ma vie de star) * ''
Jericho Jericho ( ; , ) is a city in the West Bank, Palestine, and the capital of the Jericho Governorate. Jericho is located in the Jordan Valley, with the Jordan River to the east and Jerusalem to the west. It had a population of 20,907 in 2017. F ...
'' * ''Just Cause'' (En quête de justice) * ''
Law & Order ''Law & Order'' is an American police procedural and legal drama television series created by Dick Wolf and produced by Wolf Entertainment and Universal Television, launching the ''Law & Order'' franchise. ''Law & Order'' aired its entire ...
'' (New York District) * '' Law & Order: Special Victims Unit'' (New York unité spéciale) * ''
Los hombres de Paco ''Los hombres de Paco'' (English: ''Paco's Men'') is a Spanish television series that originally aired from 9 October 2005 to 19 May 2010 on Antena 3. A tenth season was aired from 10 May 2021 to 16 December 2021. Created by Daniel Écija and ...
'' () (Moroccan dubbing) * ''
Mad Men ''Mad Men'' is an American historical drama, period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on cable network AMC (TV channel), AMC from July 19, 2007, to May 17, 2015, with seven seasons ...
'' * '' Medium'' * '' Maid in Manhattan'' (Amour à Manhattan) * '' Más sabe el diablo'' (L'Ange du diable, El Diablo) * '' NCIS'' (NCIS : Enquêtes spéciales) * '' Un paso adelante'' (Un, dos, tres) (Arabic dubbing) * ''
Prison Break ''Prison Break'' is an American Crime film#Crime drama, crime Drama (film and television), drama television series created by Paul Scheuring for Fox Broadcasting Company, Fox. The series revolves around two brothers: Lincoln Burrows (Dominic P ...
'' * '' Rubí'' (Arabic dubbing) * ''
Stargate Atlantis ''Stargate Atlantis'' (usually stylized in all caps and often abbreviated ''SGA'') is an Adventure film, adventure and military science fiction television series and part of MGM's Stargate, ''Stargate'' franchise. The show was created by Brad W ...
'' * ''
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'' (Les 4400) * ''
The Invisible Man ''The Invisible Man'' is an 1897 science fiction novel by British writer H. G. Wells. Originally serialised in '' Pearson's Weekly'' in 1897, it was published as a novel the same year. The Invisible Man to whom the title refers is Griffin, a s ...
'' (Invisible Man) * '' The O.C.'' (Newport beach) * '' The Shield'' * ''
The Sopranos ''The Sopranos'' is an American Crime film#Crime drama, crime drama television series created by David Chase. The series follows Tony Soprano (James Gandolfini), a New Jersey American Mafia, Mafia boss who suffers from panic attacks. He reluct ...
'' * ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
'' * ''
Ugly Betty ''Ugly Betty'' is an American comedy-drama television series developed by Silvio Horta, which aired on American Broadcasting Company, ABC from September 28, 2006, to April 14, 2010. It is based on the Colombian telenovela ''Yo soy Betty, la fea' ...
'' * ''
Vermist ''Vermist'' is a Dutch-language crime drama produced by Belgian broadcaster VT4 and Dutch production company Eyeworks. It was broadcast on VT4 in Flanders and on Fox (Netherlands), Fox in the Netherlands. A French dubbed version called ''Urgence d ...
'' () (Moroccan dubbing) American TV shows and Hollywood movies are imported from France with French dubbing. On both the local and satellite versions of the channel, a selection of other foreign shows are dubbed locally in
Moroccan Arabic Moroccan Arabic ( ), also known as Darija ( or ), is the dialectal, vernacular form or forms of Arabic spoken in Morocco. It is part of the Maghrebi Arabic dialect continuum and as such is mutually intelligible to some extent with Algerian ...
: * '' Sapne Suhane Ladakpan Ke'' * '' Saat Phere: Saloni Ka Safar'' * '' Vaidehi'' * '' Ghar Ki Lakshmi Betiyann'' * ' () * '' Avenida Brasil'' * '' Larin izbor'' 2M's children's programming block ("2M Kids") also includes foreign TV shows dubbed in French or in Moroccan Arabic, such as '' Ace Ventura: Pet Detective'', '' Oggy and the Cockroaches'', '' Chaotic'', ''Tommy e Oscar'', ''
Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment which ran from to in the United Kingdom through the CBBC strand and later CBeebies. The series centres on the adventures ...
.''


Locally-produced

* Arabic afternoon news bulletin (''الظهيرة'') * Berber news bulletin (, ⵉⵏⵖⵎⵉⵙⵏ) * French evening news bulletin (''Info Soir'') * Arabic evening news bulletin (''المسائية'') * ''EcoNews'' * ''JamShow (first season over)'' * ''Sabahiyat 2M'' () * ''Rachid Show'' () * ''Shahiwat maa Shoumisha'' () * ''L'Couple'' * ''Maa Lnass'' (, lit. "With the People") * ''Mourakiboun'' () * Obesity Challenge (تحدي السمنة)


See also

* Samira Sitail * Leila Ghandi


References


External links

* {{DEFAULTSORT:2M TV 1989 establishments in Morocco Arabic-language television stations Berber-language mass media French-language television stations Television stations in Morocco Mass media in Casablanca Television channels and stations established in 1989 Société Nationale d'Investissement Mass media companies of Morocco ONA Group State media