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22cans Ltd is a British
video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
based in
Guildford Guildford () is a town in west Surrey, England, around south-west of central London. As of the 2011 census, the town has a population of about 77,000 and is the seat of the wider Borough of Guildford, which had around inhabitants in . The nam ...
. It was founded in February 2012 by
Peter Molyneux Peter Douglas Molyneux (; born 5 May 1959) is an English video game designer and programmer. He created the god games '' Populous'', ''Dungeon Keeper'', and '' Black & White'', as well as ''Theme Park'', the ''Fable'' series, '' Curiosity: Wh ...
, previously of
Bullfrog Productions Bullfrog Productions Limited was a British video game developer based in Guildford, England. Founded in 1987 by Peter Molyneux and Les Edgar, the company gained recognition in 1989 for their third release, ''Populous (video game), Populous'', ...
and
Lionhead Studios Lionhead Studios Limited was a British video game developer founded in July 1997 by Peter Molyneux, Mark Webley, Tim Rance, and Steve Jackson (British game designer), Steve Jackson. The company is best known for the ''Black & White (series), Bl ...
.


History

Peter Molyneux Peter Douglas Molyneux (; born 5 May 1959) is an English video game designer and programmer. He created the god games '' Populous'', ''Dungeon Keeper'', and '' Black & White'', as well as ''Theme Park'', the ''Fable'' series, '' Curiosity: Wh ...
, who had previously founded
Bullfrog Productions Bullfrog Productions Limited was a British video game developer based in Guildford, England. Founded in 1987 by Peter Molyneux and Les Edgar, the company gained recognition in 1989 for their third release, ''Populous (video game), Populous'', ...
and
Lionhead Studios Lionhead Studios Limited was a British video game developer founded in July 1997 by Peter Molyneux, Mark Webley, Tim Rance, and Steve Jackson (British game designer), Steve Jackson. The company is best known for the ''Black & White (series), Bl ...
, established 22cans on 20 February 2012 in Farnborough. To do so, he left Lionhead and partnered with Tim Rance and Peter Murphy, Lionhead's former chief technology officer and
company director A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulations ...
, respectively. Molyneux first announced the establishment on 7 March. By April that year, he had received more than 1,000 applications. Significant hires were Jack Attridge in July 2012 and Jamie Stowe in April 2013. 22cans' first game was '' Curiosity: What's Inside the Cube?'', which was released for Android and
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
on 6 November 2012. In 2015, following the troubled launch of ''
Godus ''Godus'' is a god video game developed by 22cans and published by DeNA. The company launched a Kickstarter campaign to raise funds and met their funding goal on 20 December 2012. ''Godus'' was designed by Peter Molyneux, who described it as the ...
'', Simon Phillips was hired as the company's
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
, replacing Molyneux, who would henceforth focus on game design. ''Godus'' co-creator and designer Jack Attridge had left the studio by April 2015, while ''Godus'' remaining designer, Konrad Naszynski, left in June 2016, as his contract with the company had ended. In November 2016, 22cans released '' The Trail: Frontier Challenge'' for mobile devices with modest promotion. 22cans and publisher
Kongregate Kongregate is an American web gaming portal and video game publisher. Its website features over 124,000 online games and 30+ mobile games available to the public. The company also publishes games for PC, mobile, and home consoles. It was purchase ...
later announced in July 2017 they would rework the mobile game for PC, with Molyneux saying they would "take the core gameplay and narrative of ''The Trail'' on mobile and reimagine it for
Steam Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
players," with gameplay that would be "far more strategic." It was released for
Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
and
macOS macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
on Steam 15 August 2017. It was then released for the
Nintendo Switch The is a video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. Released in the middle of the Eighth generation of video game consoles, eighth generation of home consoles, the Switch succeeded the ...
March 2018. In February 2019, 22cans announced ''Legacy'', a game inspired by Molyneux's first released game, '' The Entrepreneur'' (1984), a
text-based In computing, text-based user interfaces (TUI) (alternately terminal user interfaces, to reflect a dependence upon the properties of computer terminals and not just text), is a retronym describing a type of user interface (UI) common as an ear ...
business simulation game Business simulation games, also known as tycoon games or economic simulation games,< ...
about running a fledgling company. The studio underwent an undisclosed number of layoffs in February 2021, though confirmed that development would continue. Molyneux announced in December 2021 that ''Legacy'' will incorporate
blockchain The blockchain is a distributed ledger with growing lists of Record (computer science), records (''blocks'') that are securely linked together via Cryptographic hash function, cryptographic hashes. Each block contains a cryptographic hash of th ...
-based elements including
non-fungible token A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain and is used to certify ownership and authenticity. It cannot be copied, substituted, or subdivided. The ownership of an NFT is recorded in the blockchai ...
s (NFTs), which will allow players to sell and purchase virtual goods as part of the business simulation gameplay. By March 2022, before the announcement of a release date and more than a year-and-a-half before the game's eventual release, all in-game land plots were sold by 22cans, generating over in revenue from
cryptocurrency A cryptocurrency (colloquially crypto) is a digital currency designed to work through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. Individual coin ownership record ...
-based sales of digital land NFTs. The game was released to the public on 26 October 2023 on Gala Games as a
freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...
title for macOS and Microsoft Windows. In June 2023, Molyneux announced 22cans was working on a new game, likely for PC and console and less likely to be developed for mobile. Though Molyneux gave few details, he said it is the first game he's coded for since his work on '' Black & White'' and that the studio has been exploring ideas for the game for the past five years. Molyneux later revealed the project was codenamed ''Project MOAT'' and will be set in Albion, a fictional setting from the ''
Fable Fable is a literary genre defined as a succinct fictional story, in prose or verse, that features animals, legendary creatures, plants, inanimate objects, or forces of nature that are anthropomorphized, and that illustrates or leads to a parti ...
'' franchise. The game was first shown at
Gamescom Gamescom (stylized as ''gamescom'') is a trade fair for video games held annually at the Koelnmesse in Cologne, North Rhine-Westphalia, Germany. Gamescom is the world's largest gaming event, with 370,000 visitors and 1,037 exhibitors from 56 ...
2024 under the title ''Masters of Albion'' and described by Molyneux as "an open-world
god game A god game is an artificial life game that casts the player in the position of controlling the game on a large scale, as an entity with divine and supernatural powers, as a great leader, or with no specified character (as in ''Spore''), and pla ...
" with third person combat elements.


Games developed


References


External links

* {{Bullfrog Productions 2012 establishments in England British companies established in 2012 Companies based in Guildford Video game companies established in 2012 Video game companies of the United Kingdom Video game development companies