The 2015 YouTube Music Awards is the second ceremony for

YouTube Music Awards The YouTube Music Awards (commonly abbreviated as YTMA) was an awards show presented by the American video platform YouTube to honor the best in the music video medium. History For the 2013 edition, the YTMAs were held at Pier 36 in New York C ...

. The inaugural 2013 ceremony was met with mixed reception. In November 2014,

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

announced its intentions to reinvent the purpose of the award show. Additionally, the site announced there will be no live ceremony for the awards. YouTuber

Tyler Oakley Mathew Tyler Oakley (born March 22, 1989) is an American YouTuber, actor, activist, author, television personality and Twitch streamer. Much of Oakley's activism has been dedicated to LGBTQ youth, LGBTQ rights, as well as social issues including ...

hosted the awards presentation.

Background and announcement

In 2013, the inaugural YTMAs experienced mixed to negative reception due to technical difficulties, as well as having most of its award winners originate from mainstream music, rather than YouTube itself. Additionally, the director and hosts of the award show, were not allowed to rehearse prior to the ceremony's filming in a

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

warehouse at Pier 36. In 2014, no award ceremony was held. Instead, toward the end of the year, YouTube announced there would be an award ceremony held in March 2015. On March 12, 2015, YouTube released an official video announcing that the show will be held on March 23. YouTube tweaked the purpose of the awards, however, as they shifted from honoring, "artists and songs that YouTube fans have turned into global hits over the past year," to, "recognize the biggest and emerging artists to watch on YouTube in 2015." Additionally, the setting of the ceremony was announced to no longer be presented in the form of a live show. Instead, for one day in March 2015, the website will spotlight music videos as, "music will be the headline act on YouTube." Although differences in the presentation format and purpose of the awards were announced,

Kia Motors Kia Corporation (, formerly known as Kyungsung Precision Industry (京城精密工業) and Kia Motors Corporation) is a South Korean multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Seoul, ...

and

VICE Media Vice Media Group LLC is a Canadian-American digital media and broadcasting company. Vice Media encompasses four main business areas: Vice Studios Group (film and TV production); Vice TV (a joint venture with A&E Networks, also known as Vicelan ...

maintained their status as sponsors of the YTMAs.

Performances

Winners

On March 2, 2015, YouTube released an official video announcing the winners.

References

External links

{{DEFAULTSORT:YouTube Music Awards, 2015 2015 awards in the United States 2015 in music 2015 music awards 2015 YouTube events March 2015 in the United States