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The 2011 Foxtel Cup was the inaugural season of the
Australian rules football Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an Australian rules football playing field, oval field, often a modified ...
club knockout cup competition involving clubs from the various state league competitions from around Australia. The first year of the competition also included the
AFL AFL may refer to: Education * Angel Foundation for Learning, a Canadian Roman Catholic charity * Ankara Science High School, a high school in Ankara, Turkey, natively referred to as ''Ankara Fen Liesi'' * Assessment for learning Military * ...
's newest expansion side
Greater Western Sydney Giants The Greater Western Sydney Giants (officially the Greater Western Sydney Football Club and colloquially known as the GWS Giants or simply GWS or Giants) are a professional Australian rules football club based in Sydney Olympic Park which repres ...
. Its purpose was to support and promote the second-tier
Australian rules football Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an Australian rules football playing field, oval field, often a modified ...
competitions and to provide another way of developing the lower-tier AFL players. It was originally designed to be a one-off, but due to a significant amount of public interest the AFL said the competition would continue for at least the next five years. The competition began on 26 March 2011 and ran through to August. Matches were played as curtain-raisers to AFL Saturday night games and were screened on
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
in a late-afternoon slot between afternoon and night AFL matches. $40,000 of prize money was awarded to eventual winners,
Williamstown Football Club The Williamstown Football Club, nicknamed the Seagulls, is an Australian rules football club based in the Melbourne suburb of Williamstown, Victoria, Williamstown. The club currently competes in the Victorian Football League (VFL) and VFL Wome ...
. The AFL originally invited the three highest ranked teams from the
South Australian National Football League The South Australian National Football League, or SANFL ( or ''S-A-N-F-L''), is an Australian rules football league based in the Australian state of South Australia. It is also the state's sports governing body, governing body for the sport. ...
, the
Victorian Football League The Victorian Football League (VFL) is an Australian rules football competition in Australia operated by the Australian Football League (AFL) as a second-tier, regional, semi-professional competition. It includes teams from clubs based in east ...
and the
West Australian Football League The West Australian Football League (WAFL "waffle" or "W-A-F-L") is an Australian rules football league based in Perth, Western Australia. The league currently consists of ten teams, which play each other in a 20-round season usually lasting f ...
; the top two teams from the
Queensland Australian Football League The Queensland Australian Football League (QAFL or "Q-A-F-L") is an Australian rules football competition organised by the AFL Queensland, contested by clubs from South East Queensland. Founded in 1903 it was previously known as the Queens ...
; and the top team from
AFL Sydney AFL Sydney is an Australian rules football League, based in Metropolitan area, metropolitan Sydney, Australia which has been run since 1903. In 1980 was known as the "Sydney Football League" and renamed the "Sydney AFL" in 1998 before adoptin ...
and the
Tasmanian Football League The Tasmanian State League (TSL), colloquially known as the Tasmanian Football League (TFL), was the highest-level Australian rules football competition in the state of Tasmania. It disbanded following the end of the 2024 TSL season, 2024 season ...
. The
Northern Territory Football Club The Northern Territory Football Club, nicknamed NT Thunder, was a Northern Territory-based Australian rules football club that competed in the North East Australian Football League (NEAFL) between 2011 and 2019, and the VFL Women's between 2018 ...
and
Greater Western Sydney Giants The Greater Western Sydney Giants (officially the Greater Western Sydney Football Club and colloquially known as the GWS Giants or simply GWS or Giants) are a professional Australian rules football club based in Sydney Olympic Park which repres ...
received special invitations. However, despite the SANFL on 9 December 2010 signing on to be part of the Cup competition, opposition to the proposal came from its top three clubs
Central District Central District may refer to: Places * Central District (Botswana) * Central district, Plovdiv, Bulgaria * Central District, Xiamen, China, now Siming District, Fujian * Central, Hong Kong, also called Central District * List of Central District ...
, Norwood and
Woodville-West Torrens Woodville-West Torrens Football Club is an Australian rules football club playing in the South Australian National Football League (SANFL). The club was formed in 1990 from a merger of the neighbouring Woodville and West Torrens football club ...
. The three clubs were given until 14 December 2010 to reconsider with the SANFL willing to extend invitations to its next best teams from 2010 if its top three clubs refused to participate. After the top five SANFL clubs released a joint statement on 15 December 2010 declining the invitation to participate in the Cup competition, citing lack of prize money, sponsorship conflicts, salary cap implications, schedule concerns and removing the focus from their SANFL premiership ambitions, their places were taken up by fellow SANFL clubs West Adelaide,
North Adelaide North Adelaide is a predominantly residential precinct (Australia), precinct and suburb of the City of Adelaide in South Australia, situated north of the River Torrens and within the Adelaide Park Lands. Laid out in a grid plan in three section ...
and
Port Adelaide Magpies Port Adelaide Football Club is a professional Australian rules football club based in Alberton, South Australia, Alberton, South Australia. The club's senior men's team plays in the Australian Football League (AFL), where it is nicknamed the ...
. The AFL gave the Cup competition the go ahead on 17 December 2010 with the fixture released publicly. The official name of the tournament (Foxtel Cup), finalised fixture and participating teams were formalised on 9 February 2011 by the AFL. Williamstown became the inaugural Foxtel Cup champions when they defeated
Claremont Claremont may refer to: Places Australia *Claremont, Ipswich, a heritage-listed house in Queensland * Claremont, Tasmania, a suburb of Hobart * Claremont, Western Australia, a suburb of Perth * Town of Claremont, Perth * Claremont Airbase, an ...
by 21 points in the Grand Final at
Patersons Stadium Subiaco Oval (; nicknamed Subi) was a sports stadium in Perth, Western Australia, located in the suburb of Subiaco. It was opened in 1908 and closed in 2017 after the completion of the new Perth Stadium in Burswood. Subiaco Oval was the high ...
on 6 August 2011. Williamstown midfielder
Ben Jolley Ben Jolley (born 12 February 1986) is a former Australian rules footballer who last played for Williamstown in the Victorian Football League. A midfielder from the Calder Cannons, Jolley was picked up by the Essendon Football Club as a rookie ...
won the
Coles Medal Coles may refer to: Businesses *Coles Supermarkets, a supermarket chain in Australia *Coles Group, parent company of Coles Supermarkets, Coles Online, Coles Local, Coles Liquor and flybuys * Coles (bookstore), a bookstore chain in Canada, a divis ...
as best afield for his game-high 30 possessions and eight clearances.


2011 season


Participating clubs

; NEAFL Eastern Conference (2) * Ainslie * Greater Western Sydney ; NEAFL Eastern Conference (3) * Labrador * Morningside * Northern Territory ;
SANFL The South Australian National Football League, or SANFL ( or ''S-A-N-F-L''), is an Australian rules football league based in the Australian state of South Australia. It is also the state's sports governing body, governing body for the sport. ...
(3) * North Adelaide * Port Adelaide Magpies * West Adelaide ;
Sydney AFL AFL Sydney is an Australian rules football League, based in metropolitan Sydney, Australia which has been run since 1903. In 1980 was known as the "Sydney Football League" and renamed the "Sydney AFL" in 1998 before adopting its current name ...
(1) * East Coast Eagles ;
TFL Transport for London (TfL) is a local government body responsible for most of the transport network in London, United Kingdom. TfL is the successor organization of the London Passenger Transport Board, which was established in 1933, and se ...
(1) * Clarence ; VFL (3) * North Ballarat * Northern Bullants * Williamstown ; WAFL (3) * Claremont * East Perth * Swan Districts


Club details


Stadiums


Fixtures


Bracket


Round of 16


Quarter-finals


Semi-finals


Grand final


References


External links


Official Foxtel Cup website

Official AFL Canberra website

AFL Northern Territory

AFL Queensland State Site
*
Official Sydney AFL Site

Tasmanian Football League Website
* * {{Foxtel Cup Foxtel Cup
Foxtel NXE Australia Pty Ltd, trading as the Foxtel Group, is an Australian pay television company that operates cable television, direct-broadcast satellite, direct broadcast satellite television, and IPTV streaming services. It was formed in April ...