2008 ROC Presidential Election

Presidential elections were held in Taiwan on 22 March 2008. Kuomintang (KMT) nominee Ma Ying-jeou won with 58% of the vote, ending eight years of Democratic Progressive Party (DPP) rule. Along with the 2008 legislative election, Ma's landslide victory brought the Kuomintang back to power in the Republic of China.

This was the fourth direct election for the President of the Republic of China. The two candidates were Democratic Progressive Party candidate Frank Hsieh and Kuomintang (KMT) nominee Ma Ying-jeou. The KMT ticket was officially formed as of June 23, 2007, with Ma announcing his choice for running mate to be former premier Vincent Siew. The DPP ticket was announced in August, 2007, with Frank Hsieh selecting former Premier Su Tseng-chang. Unlike the 2004 presidential election, the political rhetoric of the campaigns tended to focus on economic issues and government corruption rather than national identity and the political status of Taiwan, with both candidates endorsing the status quo in the short term. But much like previous elections, this election was also marked with island-wide mass rallies and much political mudslinging.

The KMT ticket received a larger percentage and more votes than any other candidate in the previous three direct presidential elections. The election occurred as incumbent President Chen Shui-bian's popularity remained at record lows following mass rallies in September 2006 urging him to resign amid implications of corruption. Amid general economic malaise, as unemployment had risen under Chen's presidency and Taiwan's per capita GDP was surpassed by that of South Korea, Ma won on a platform of economic revitalization and a promise to improve cross-straits relations, in contrast to Chen's confrontational style, as "a peacemaker not a troublemaker". The election occurred in the wake of the KMT's landslide victory in the 2008 legislative elections in which the Pan-Blue Coalition won a three-quarters majority in the Legislative Yuan. On the same day two referendums on joining the United Nations, the first supported by the DPP of President Chen and the second supported by the KMT, failed due to low turnout. Prior to the vote, the KMT had encouraged its supporters to boycott the DPP referendum, and expressed its "understanding" if supporters boycotted both.

Presidential nominees

Candidates were to register with their respective parties March 5–9, 2007, for a primary election. Selection of candidates for President in Taiwan, unlike most other nations, were weighed; the actual primary election results accounted for 30% of the final outcome while public opinion polls accounted for the other 70%. Final tallies were announced May 30, 2007.

Democratic Progressive Party

Leading candidates for the Democratic Progressive Party "Four Heavenly Kings" (a less literal translation in English that perhaps gives the meaning more clearly is the "Four Heavyweights") sans incumbent President Chen Shui-bian (who was barred from running due to term limits)—Frank Hsieh, Su Tseng-chang, and Yu Shyi-kun—and incumbent vice president Annette Lu. All three of the men had served as premier under Chen Shui-bian and as DPP chairman during part of the Chen presidency. In addition, Hsieh has been a popular mayor of Kaohsiung, Su has been county magistrate of Taipei County and Pingtung County, and Yu served as Secretary-General in the Office of the President.

On May 6, 2007, the DPP primaries took place in all 24 cities and counties in Taiwan. There were 254,963 eligible voters, with voter turnout at 56.06%. Former premier Frank Hsieh emerged as the winner of the DPP primaries, winning 17 of 24 cities and counties with 62,849 votes, about 44% of the votes cast. Despite the fact that the primary results only account for 30% of the final outcome in determining the nominee, fellow DPP candidates Su, who got 46,994 votes; Yu, with 22,211 votes; and Lu with 8,666 votes, endorsed Hsieh before the second stage primary, based on opinion polls, was held, causing the DPP to cancel the second stage primary.

The junior partner in the pan-green coalition, the Taiwan Solidarity Union, neither fielded nor endorsed a candidate. TSU Chairman Shu Chin-chiang seemingly endorsed Ma on September 19, 2007 when he referred to Ma as "our President-to-be." At the same time, several TSU legislators stated that they would support DPP candidate Frank Hsieh. In December, Lee Teng-hui, considered the "spiritual leader" of the TSU, rescinded his support of Chen in 2004, and urged citizens against voting for the DPP in upcoming legislative elections. While Lee openly denounced supporting the ruling DPP party, he stopped short of endorsing any party or candidate and waited until March 20, 2008 (two days before the election) to endorse Hsieh.

Democratic Progressive nominees

Kuomintang

Following the KMT's defeat in 2004 and before the 2005 KMT chairman election, Taipei Mayor Ma Ying-jeou and Legislative Yuan President Wang Jin-pyng were both considered leading candidates for the nomination. Ma's landslide victory over Wang in the 2005 KMT chairman election immediately made him the frontrunner. His position was furthered bolstered by the KMT's victories in the 2005 3-in-1 local elections. Ma Ying-jeou began his campaign before his announcement for candidacy, taking trips Europe and Japan in 2006, nominally to obtain business deals for Taipei, but covered widely by the media for his foreign policy remarks. He met with numerous politicians in Washington, DC, including U.S. Deputy Secretary of State Robert Zoellick

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