1996 Atlanta Games
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The 1996 Summer Olympics (officially the Games of the XXVI Olympiad, also known as Atlanta 1996 and commonly referred to as the Centennial Olympic Games) were an international
multi-sport event A multi-sport event is an organized sporting event, often held over multiple days, featuring competition in many different sports among organized teams of athletes from (mostly) nation-states. The first major, modern, multi-sport event of intern ...
held from July 19 to August 4, 1996, in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, Georgia, United States. These were the fourth
Summer Olympics The Summer Olympic Games, also known as the Summer Olympics or the Games of the Olympiad, is a major international multi-sport event normally held once every four years. The inaugural Games took place in 1896 in Athens, then part of the King ...
to be hosted by the United States, making it the first country to have three different cities host the Summer Olympics. It also marked the 100th anniversary of the
1896 Summer Olympics The 1896 Summer Olympics (), officially known as the Games of the I Olympiad () and commonly known as Athens 1896 (), were the first international Olympic Games held in modern history. Organised by the International Olympic Committee (IOC), wh ...
in Athens, the inaugural edition of the modern
Olympic Games The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a Multi-s ...
. These were also the first Summer Olympics to be held in a different year than the
Winter Olympics The Winter Olympic Games (), also known as the Winter Olympics, is a major international multi-sport event held once every four years for sports practiced on snow and ice. The first Winter Olympic Games, the 1924 Winter Olympics, were held i ...
since the same time practice commenced in 1924, as part of a new
IOC The International Olympic Committee (IOC; , CIO) is the international, non-governmental, sports governing body of the modern Olympic Games. Founded in 1894 by Pierre de Coubertin and Demetrios Vikelas, it is based in L ...
practice implemented in 1994 to hold the Summer and Winter Games in alternating, even-numbered years. The 1996 Games were the first of the two consecutive Summer Olympics to be held in a predominantly
English-speaking country The English-speaking world comprises the 88 countries and territories in which English is an official, administrative, or cultural language. In the early 2000s, between one and two billion people spoke English, making it the largest language ...
, preceding the
2000 Summer Olympics The 2000 Summer Olympics, officially the Games of the XXVII Olympiad, officially branded as Sydney 2000, and also known as the Games of the New Millennium, were an international multi-sport event held from 15 September to 1 October ...
in Sydney, Australia. These were also the last Summer Olympics to be held in North America until
2028 Predicted and scheduled events * April 12 - The 2028 South Korean legislative election is scheduled to be held. * May 7 – If not triggered earlier, the 2028 Turkish presidential election and the next Turkish parliamentary election wi ...
, when
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
will host the games for the third time, and that will also mark the second time the United States hosts the Summer Olympics before Australia does with how the Brisbane 2032 games will come after Los Angeles 2028. 10,318 athletes from 197
National Olympic Committee A National Olympic Committee (NOC) is a national constituent of the worldwide Olympic movement. Subject to the controls of the International Olympic Committee, NOCs are responsible for organizing their people's participation in the Olympic Games ...
s competed in 26 sports, including the Olympic debuts of
beach volleyball Beach volleyball is a team sport played by two teams of two to four players each on a sand court divided by a net. Similar to indoor volleyball, the objective of the game is to send the ball over the net and to ground it on the opponent's side o ...
,
mountain biking Mountain biking (MTB) is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability ...
and
softball Softball is a Variations of baseball, variation of baseball, the difference being that it is played with a larger ball, on a smaller field, and with only underhand pitches (where the ball is released while the hand is primarily below the ball) ...
, as well as the new disciplines of
lightweight rowing Lightweight rowing (abbreviated Lwt or Lt) is a category of Rowing (sport), rowing where limits are placed on the maximum body weight of competitors. According to the International Rowing Federation (International Rowing Federation, FISA), this we ...
, women's swimming 4 x 200 freestyle relay, women's
fencing Fencing is a combat sport that features sword fighting. It consists of three primary disciplines: Foil (fencing), foil, épée, and Sabre (fencing), sabre (also spelled ''saber''), each with its own blade and set of rules. Most competitive fe ...
, team
rhythmic gymnastics Rhythmic gymnastics is a sport in which gymnasts perform individually or in groups on a floor with an apparatus: hoop (rhythmic gymnastics), hoop, ball (rhythmic gymnastics), ball, Clubs (rhythmic gymnastics), clubs, ribbon (rhythmic gymnastics), ...
, and women's
association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
. A total of 24 countries made their Summer Olympic debuts in Atlanta, including 11 former
Soviet republics In the Soviet Union, a Union Republic () or unofficially a Republic of the USSR was a constituent federated political entity with a system of government called a Soviet republic, which was officially defined in the 1977 constitution as " ...
participating for the first time as independent nations. With a total of 101 medals, the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
topped both the gold and overall medal count for the first time since 1984 (and for the first time since 1968 in a non-boycotted Summer Olympics), also winning the most gold (44) and silver (32) medals out of all the participating nations. Notable performances during the competition included those of
Andre Agassi Andre Kirk Agassi ( ; born April 29, 1970) is an American former professional tennis player. He was ranked as the List of ATP number 1 ranked singles players, world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for 101 ...
, whose gold medal in these Games would be followed up with the French Open title in 1999, making him the first men's singles tennis player to complete the Golden Slam;
Donovan Bailey Donovan Bailey (born December 16, 1967) is a retired Jamaican-Canadian sprinter. He once held the world record for the 100 metres. He recorded a time of 9.84 seconds to become Olympic champion in 1996. He was the first Canadian to legally br ...
, who set a new world record of 9.84 for the men's 100 meters;
Lilia Podkopayeva Lilia Oleksandrivna Podkopayeva (; born 15 August 1978) is a Ukrainian former artistic gymnast. She is the 1995 world all-around champion, and the 1996 Olympic all-around and floor exercise champion. Often thought of as a complete athlete, Pod ...
, who became the second gymnast to win an individual event gold medal after winning the all-around title in the same Olympics; and the Magnificent Seven, who dramatically won the first ever U.S. gold medal in the women's artistic gymnastics team all-around. The Games were marred by violence on July 27, 1996, when a pipe bomb was detonated at
Centennial Olympic Park Centennial Olympic Park is a public park located in downtown Atlanta, Georgia, owned and operated by the Georgia World Congress Center Authority. It was built by the Atlanta Committee for the Olympic Games (ACOG) as part of the infrastructur ...
(which had been built to serve as a public focal point for the festivities), killing two and injuring 111. Years later,
Eric Rudolph Eric Robert Rudolph (born September 19, 1966), also known as the Olympic Park Bomber, is an American domestic terrorist convicted of a series of bombings across the Southern United States between 1996 and 1998, which killed two people and injur ...
confessed to the bombing and a series of related terrorist attacks, and was sentenced to life in prison. Nonetheless, the 1996 Olympics turned a profit, helped by record revenue from sponsorship deals and broadcast rights, and a reliance on private funding, among other factors. There were 8.3 million tickets sold for events at this Olympics, a record broken only in 2024. There was some criticism of the perceived over-commercialization of the Games, with other issues raised by European officials, such as the availability of food and transport. The event had a lasting impact on the city; Centennial Olympic Park led a revitalization of Atlanta's downtown area, and has served as a symbol of the legacy of the 1996 Games; the
Olympic Village An Olympic Village is a residential complex built or reassigned for the Olympic Games in or nearby the List of Olympic Games host cities, host city for the purpose of accommodating all of the delegations. Olympic Villages are usually located clos ...
buildings have since been used as residential housing for area universities; and
Centennial Olympic Stadium Centennial Olympic Stadium was the 85,000-seat main stadium of the 1996 Summer Olympics and 1996 Summer Paralympics, Paralympics in Atlanta, Georgia (U.S. state), Georgia, United States. Construction of the stadium began in 1993, and it was comp ...
has since been redeveloped twice, first as the
Turner Field Turner Field was a baseball stadium located in Atlanta, Georgia. From 1997 Atlanta Braves season, 1997 to 2016 Atlanta Braves season, 2016, it served as the home ballpark to the Atlanta Braves of Major League Baseball (MLB). Originally built ...
baseball stadium, then as the Center Parc
American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular American football field, field with goalposts at e ...
stadium.


Bidding process

Atlanta was selected on September 18, 1990, in
Tokyo, Japan Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
, over Athens, Belgrade, Manchester, Melbourne, and Toronto at the 96th IOC Session. The city entered the competition as a
dark horse A dark horse is a previously lesser-known person, team or thing that emerges to prominence in a situation, especially in a competition involving multiple rivals, that is unlikely to succeed but has a fighting chance, unlike the underdog who is exp ...
, being up against stiff competition. The US media also criticized Atlanta as a second-tier city and complained of
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
's Confederate history. However, the IOC Evaluation Commission ranked Atlanta's infrastructure and facilities the highest, while IOC members said that it could guarantee large television revenues similar to the success of the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and commonly known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the ...
in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, the most recent Olympics in the United States. Additionally, former US ambassador to the UN and Atlanta mayor
Andrew Young Andrew Jackson Young Jr. (born March 12, 1932) is an American politician, diplomat, and activist. Beginning his career as a pastor, Young was an early leader in the civil rights movement, serving as executive director of the Southern Christia ...
touted Atlanta's civil rights history and reputation for racial harmony. Young also wanted to showcase a reformed
American South The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, Dixieland, or simply the South) is census regions United States Census Bureau. It is between the Atlantic Ocean and the ...
. The strong economy of Atlanta and improved race relations in the South helped to impress the IOC officials.
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
, a long-standing partner of the Olympics, was also a strong advocate to bring the Games to its hometown. The Atlanta Committee for the Olympic Games (ACOG) also proposed a substantial revenue-sharing with the IOC, USOC, and other NOCs. Atlanta's main rivals were Toronto, whose front-running bid that began in 1986 had chances to succeed after Canada had held a successful
1988 Winter Olympics The 1988 Winter Olympics, officially known as the XV Olympic Winter Games () and commonly known as Calgary 1988 were a multi-sport event held from February 13 to 28, 1988, with Calgary, Calgary, Alberta as the main host city. This marks the m ...
in Calgary, and Melbourne, Australia, who hosted the
1956 Summer Olympics The 1956 Summer Olympics, officially the Games of the XVI Olympiad and officially branded as Melbourne 1956, were an international multi-sport event held in Melbourne, Victoria (Australia), Victoria, Australia, from 22 November to 8 December ...
and after
Brisbane, Australia Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
's failed bid for the 1992 games (which were awarded to
Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
) and prior to
Sydney, Australia Sydney is the capital city of the state of New South Wales and the most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about 80 km (50 mi) from the Pacific Ocean ...
's successful
2000 Summer Olympics The 2000 Summer Olympics, officially the Games of the XXVII Olympiad, officially branded as Sydney 2000, and also known as the Games of the New Millennium, were an international multi-sport event held from 15 September to 1 October ...
bid. This would be Toronto's fourth failed attempt since 1960 (tried in 1960, 1964, and 1976, but was defeated by Rome, Tokyo and Montreal).
Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...
, the home of the
ancient Ancient history is a time period from the beginning of writing and recorded human history through late antiquity. The span of recorded history is roughly 5,000 years, beginning with the development of Sumerian cuneiform script. Ancient h ...
and first modern Olympics, was considered by many observers the "natural choice" for the Centennial Games, due to its "divine right" in history. Athens bid chairman Spyros Metaxas gave repeated warnings to the IOC and demanded to give them the games to mark the centennial, saying "You don't hold a 100th birthday in someone else's home. The Centenary Games should be held in Athens." He also warned that "if we don't get the Olympics in 1996 we will never bid again to host them." However, the Athens bid was described as "arrogant and poorly prepared," being regarded as "not being up to the task of coping with the modern and risk-prone extravaganza" of the current Games. Athens faced numerous obstacles, including "political instability, potential security problems, air pollution, traffic congestion and the fact that it would have to spend about US$3 billion to improve its infrastructure of airports, roads, rail lines and other amenities." Athens would later be selected to host the
2004 Summer Olympics The 2004 Summer Olympics (), officially the Games of the XXVIII Olympiad (), and officially branded as Athens 2004 (), were an international multi-sport event held from 13 to 29 August 2004 in Athens, Greece. The Games saw 10,625 athletes ...
seven years later on September 5, 1997.


Development and preparation


Budget

The total cost of the 1996 Summer Olympics was estimated to be around US$1.7 billion. The venues and the Games themselves were funded entirely via private investment, and the only public funding came from the U.S. government for security, and around $500 million of public money used on physical public infrastructure including streetscaping, road improvements, Centennial Olympic Park (alongside $75 million in private funding), expansion of the airport, improvements in public transportation, and redevelopment of public housing projects. $420 million worth of tickets were sold, sale of sponsorship rights accounted for $540 million, and sale of the domestic broadcast rights to
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
accounted for $456 million. In total, the Games turned a profit of $19 million. The cost for Atlanta 1996 compares with costs of $4.6 billion for Rio 2016, $40–44 billion for Beijing 2008, and $51 billion for Sochi 2014 Winter Olympics (the most expensive Olympic Games without differentiating between summer and winter in history). The average cost for the Summer Games since 1960 is $5.2 billion. Using the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and commonly known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the ...
financing model, this edition was organized 100% privately without any cent of public money. Beijing 2008 and Sochi 2014 were financed entirely by the governments of their respective countries.


Venues and infrastructure

Events of the 1996 Games were held in a completely decentralized way using mostly existing facilities that were not built for the Games. Most of the events were held in the so-called Olympic Ring, a circle from the center of Atlanta. Others were held at
Stone Mountain Stone Mountain is a quartz monzonite dome Inselberg, monadnock and the site of Stone Mountain Park, east of Atlanta, Georgia. Outside the park is the city of Stone Mountain, Georgia. The park is the most visited tourist site in the state of Ge ...
, about outside of the city. In many cases, it was decided to remove events from the Atlanta Metropolitan Region to save money, while in others the calendar was a difficulty, as was the case with
association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
which ended up having its host cities spread across the
Southeastern United States The Southeastern United States, also known as the American Southeast or simply the Southeast, is a geographical List of regions in the United States, region of the United States located in the eastern portion of the Southern United States and t ...
region. *
Alexander Memorial Coliseum Hank McCamish Pavilion, nicknamed The Thrillerdome and originally known as Alexander Memorial Coliseum, is an indoor arena located on the campus of the Georgia Institute of Technology in Atlanta, Georgia. It is the home of the Georgia Tech Yellow ...
– Boxing *
Atlanta–Fulton County Stadium Atlanta–Fulton County Stadium, often referred to as Fulton County Stadium and originally named Atlanta Stadium, was a multi-purpose stadium located in Atlanta, Atlanta, Georgia. The stadium was home of the Atlanta Braves of Major League Baseb ...
– Baseball *
Centennial Olympic Stadium Centennial Olympic Stadium was the 85,000-seat main stadium of the 1996 Summer Olympics and 1996 Summer Paralympics, Paralympics in Atlanta, Georgia (U.S. state), Georgia, United States. Construction of the stadium began in 1993, and it was comp ...
– Opening/Closing Ceremonies, Athletics *
Clayton County International Park Clayton County International Park is a park located in Clayton County, Georgia, United States, in Jonesboro, south of Atlanta. Built for the beach volleyball competition for the 1996 Summer Olympics, the main venue is part of the Lakeview View ...
(
Jonesboro, Georgia Jonesboro () is a city in and the county seat of Clayton County, Georgia, United States. The population was 4,235 in 2020. The city's name was originally spelled Jonesborough. During the American Civil War, the final skirmish in the Atlanta ...
) – Beach Volleyball *
Forbes Arena The Forbes Arena is a 6,000-seat multi-purpose arena in Atlanta, Georgia, USA. It is home to the Morehouse College Maroon Tigers basketball team. It also hosted basketball preliminary matches during the 1996 Summer Olympics and was the home are ...
– Basketball *
Georgia Dome The Georgia Dome was a Stadium#Types, domed stadium in the Southeastern United States. Located in Atlanta between downtown Atlanta, downtown to the east and Vine City to the west, it was owned and operated by the State of Georgia as part of th ...
– Basketball (final), Gymnastics (artistic), Handball (men's final) *
Georgia International Horse Park The Georgia International Horse Park (referred to by locals as The Horse Park) is located in Conyers, Georgia, United States, 30 miles (50 km) east of Atlanta. History Due to the growth of Rockdale County, Georgia, in the late 1980s, the cou ...
(
Conyers, Georgia Conyers is a city and the county seat of Rockdale County, Georgia, United States. The city is 24 miles (38.6 km) east of downtown Atlanta and is a part of the Metro Atlanta, Atlanta metropolitan area. As of 2020 United States census, 202 ...
) – Cycling (mountain), Equestrian, Modern pentathlon (riding, running) *
Georgia State University Sports Arena The Georgia State University Sports Arena is an indoor arena located in Atlanta, Georgia, United States. It was the home of the basketball teams of Georgia State University from 1973 until 2022 and hosted the badminton competition of the 1996 Sum ...
– Badminton *
Georgia Tech Aquatic Center The Georgia Tech Campus Recreation Center (abbreviated CRC, formerly known as the Georgia Tech Aquatic Center and the Georgia Tech Student Athletic Center) is part of the Georgia Institute of Technology, Georgia Tech campus. History Georgia Te ...
– Diving, Modern pentathlon (swimming), Swimming, Synchronized Swimming, Water Polo *
Georgia World Congress Center The Georgia World Congress Center (GWCC) is a convention center in Atlanta, Georgia, U.S. Enclosing some 3.9 million ft2 (360,000 m2) in exhibition space and hosting more than a million visitors each year, the GWCC is the world's largest LEED c ...
– Fencing, Handball, Judo, Modern pentathlon (fencing, shooting), Table Tennis, Weightlifting, Wrestling *
Golden Park Synovus Park, formerly known as Golden Park, is a baseball stadium in Columbus, Georgia that originally opened in 1926 and is currently the home field of the Columbus Clingstones of the Southern League, the Atlanta Braves' AA affiliate. While ...
(
Columbus, Georgia Columbus is a consolidated city-county located on the west-central border of the U.S. state of Georgia (U.S. state), Georgia. Columbus lies on the Chattahoochee River directly across from Phenix City, Alabama. It is the county seat of Muscogee ...
) – Softball *
Herndon Stadium Alonzo Herndon Stadium, named for Alonzo Herndon, is an abandoned 15,011-seat stadium on the campus of Morris Brown College in Atlanta, Georgia, United States. It is the only two-sided stadium in the Atlanta University Center. It is one block ...
– Field hockey (final) *
Lake Lanier Lake Lanier (officially Lake Sidney Lanier) is a reservoir in the northern portion of the U.S. state of Georgia. It was created by the completion of Buford Dam on the Chattahoochee River in 1956, and is also fed by the waters of the Chestatee ...
(
Gainesville, Georgia Gainesville is a city and the county seat of Hall County, Georgia, United States. As of the 2020 United States census, 2020 census, the city had a population of 42,296. Because of its large number of poultry processing plants, it has been calle ...
) – Canoeing (sprint), Rowing *
Legion Field Legion Field is an outdoor stadium in the southeastern United States in Birmingham, Alabama, primarily designed to be used as a venue for American football, but occasionally used for other large outdoor events. Opened in 1927, it is named in ...
(
Birmingham, Alabama Birmingham ( ) is a city in the north central region of Alabama, United States. It is the county seat of Jefferson County, Alabama, Jefferson County. The population was 200,733 at the 2020 United States census, 2020 census, making it the List ...
) – Football *
Miami Orange Bowl The Miami Orange Bowl was an outdoor athletic stadium in Miami, Florida, from 1937 until 2008. The stadium was located in the Little Havana neighborhood west of Greater Downtown Miami, downtown Miami. The venue was considered a landmark and ser ...
(
Miami, Florida Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
) – Football *
Omni Coliseum Omni Coliseum (often called The Omni) was an indoor arena in Atlanta, Georgia, United States. Completed in 1972, the arena seated 16,378 for basketball and 15,278 for ice hockey, hockey. It was part of the Omni Complex, now known as the CNN Cente ...
– Volleyball (indoor final) *
Ocoee Whitewater Center The Ocoee Whitewater Center, near Ducktown, Tennessee, United States, was the canoe slalom venue for the 1996 Summer Olympics in Atlanta, and it is the only in-river course to be used for Olympic slalom competition. A 1,640-foot (500 m) stretch of ...
(
Polk County, Tennessee Polk County is a county located in the southeastern corner of the U.S. state of Tennessee. As of the 2020 United States census, its population was 17,544. Its county seat is Benton. The county was created on November 28, 1839, from parts of ...
) – Canoeing (slalom) *
Panther Stadium Panther Stadium is a 5,000-seat stadium located on the campus of Clark Atlanta University in Atlanta, Georgia, United States. It was the secondary venue for field hockey events during the 1996 Summer Olympics in Atlanta. It is currently home to t ...
– Field hockey *
RFK Stadium Robert F. Kennedy Memorial Stadium, commonly known as RFK Stadium and originally known as District of Columbia Stadium, is a defunct multi-purpose stadium in Washington, D.C. located on East Capitol Street near the Anacostia River. Opened in 1 ...
(
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
) – Football *
Stone Mountain Tennis Center The Stone Mountain Tennis Center was a tennis venue at Stone Mountain Park in Stone Mountain, Georgia, USA. It was built to host the tennis events for the 1996 Summer Olympics and the 1996 Summer Paralympics, at a total cost of $22 million. At t ...
(
Stone Mountain, Georgia Stone Mountain is a city in DeKalb County, Georgia, United States. The population was 6,703 as of 2020. Stone Mountain is in the eastern part of DeKalb County and is a suburb of Atlanta that encompasses nearly 1.7 square miles. It lies near and ...
) – Tennis *
Stone Mountain Park Archery Center Stone Mountain is a quartz monzonite dome Inselberg, monadnock and the site of Stone Mountain Park, east of Atlanta, Georgia. Outside the park is the city of Stone Mountain, Georgia. The park is the most visited tourist site in the state of Ge ...
(
Stone Mountain, Georgia Stone Mountain is a city in DeKalb County, Georgia, United States. The population was 6,703 as of 2020. Stone Mountain is in the eastern part of DeKalb County and is a suburb of Atlanta that encompasses nearly 1.7 square miles. It lies near and ...
) – Archery *
Stone Mountain Park Velodrome Stone Mountain is a quartz monzonite dome monadnock and the site of Stone Mountain Park, east of Atlanta, Georgia. Outside the park is the city of Stone Mountain, Georgia. The park is the most visited tourist site in the state of Georgia. Sto ...
(
Stone Mountain, Georgia Stone Mountain is a city in DeKalb County, Georgia, United States. The population was 6,703 as of 2020. Stone Mountain is in the eastern part of DeKalb County and is a suburb of Atlanta that encompasses nearly 1.7 square miles. It lies near and ...
) – Cycling (track) *
Sanford Stadium Dooley Field at Sanford Stadium is the on-campus playing venue for football at the University of Georgia in Athens, Georgia, United States (also known as UGA). The 93,033-seat stadium is the ninth-largest American football stadium in the NCAA ...
(
Athens, Georgia Athens is a consolidated city-county in the U.S. state of Georgia (U.S. state), Georgia. Downtown Athens lies about northeast of downtown Atlanta. The University of Georgia, the state's flagship public university and an Research I university, ...
) at the
University of Georgia The University of Georgia (UGA or Georgia) is a Public university, public Land-grant university, land-grant research university with its main campus in Athens, Georgia, United States. Chartered in 1785, it is the oldest public university in th ...
– Football (final) *
Stegeman Coliseum Stegeman Coliseum, formerly known as Georgia Coliseum, is a 10,523-seat multi-purpose arena in Athens, Georgia, United States. The arena opened in 1964 in honor of Herman Stegeman. It is home to the University of Georgia Bulldogs basketball and ...
(
Athens, Georgia Athens is a consolidated city-county in the U.S. state of Georgia (U.S. state), Georgia. Downtown Athens lies about northeast of downtown Atlanta. The University of Georgia, the state's flagship public university and an Research I university, ...
) at the
University of Georgia The University of Georgia (UGA or Georgia) is a Public university, public Land-grant university, land-grant research university with its main campus in Athens, Georgia, United States. Chartered in 1785, it is the oldest public university in th ...
– Gymnastics (rhythmic), Volleyball (indoor) *
Wassaw Sound Wassaw Sound is a bay of the Atlantic Ocean on the coast of Georgia, United States near Savannah at the mouth of the Wilmington River. American Civil War naval battle It was the location of an American Civil War naval battle between the CSS ...
(
Savannah, Georgia Savannah ( ) is the oldest city in the U.S. state of Georgia (U.S. state), Georgia and the county seat of Chatham County, Georgia, Chatham County. Established in 1733 on the Savannah River, the city of Savannah became the Kingdom of Great Brita ...
) – Sailing *
Wolf Creek Shooting Complex The Wolf Creek Shooting Complex, now known as the Tom Lowe Shooting Grounds, is a shooting range located southwest of Atlanta, Georgia, United States, in Fulton County. During the 1996 Summer Olympics, it hosted the shooting event. Until 2002, it ...
– Shooting


Marketing

The Olympiad's official theme, "Summon the Heroes", was written by
John Williams John Towner Williams (born February 8, 1932)Nylund, Rob (November 15, 2022)Classic Connection review, ''WBOI'' ("For the second time this year, the Fort Wayne Philharmonic honored American composer, conductor, and arranger John Williams, who w ...
, making it the third Olympiad at that point for which he had composed (official composer in 1984, NBC's coverage composer in 1988). The
opening ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly constructed location or the start of an event.
featured
Céline Dion Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the " Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had a significant impact on popular musi ...
singing "
The Power of the Dream "The Power of the Dream" is a song by Canadian singer Celine Dion, released as a single in Japan on August 20, 1996. It was written and produced by David Foster, Linda Thompson, and Babyface for the opening ceremony of the 1996 Summer Olympics. ...
", the theme song of the 1996 Olympics. The
closing ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly constructed location or the start of an event.
featured
Gloria Estefan Gloria María Milagrosa Estefan (; ; born September 1, 1957) is an American singer, actress, and businesswoman. Estefan is an eight-time Grammy Awards, Grammy Award winner, a Presidential Medal of Freedom recipient, and has been named one of t ...
singing " Reach", the official theme song of the 1996 Olympics. The
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...
for the Olympiad was an abstract, animated character named
Izzy Izzy is a common nickname for the given names Israel, Isaac, Isidor, Isidore, Isadore, Isidora, Isabel, Isobel, Isabella, Isaiah, Issam, etc. Izzy, Izzie, Issie, Issy, Isy or Izy may refer to: People Izzy * Israel Izzy Abraham (born 198 ...
. In contrast to the standing tradition of mascots of national or regional significance in the city hosting the Olympiad, Izzy was an amorphous, fantasy figure. A video game featuring the Games' mascot, ''
Izzy's Quest for the Olympic Rings ''Izzy's Quest for the Olympic Rings'' is a 1995 platformer video game developed by Alexandria and published by U.S. Gold for the Sega Genesis and the Super Nintendo Entertainment System. Gameplay ''Izzy's Quest for the Olympic Rings'' is a side- ...
'', was also released. Atlanta's Olympic slogan "Come Celebrate Our Dream" was written by Jack Arogeti, a managing director at
McCann-Erickson McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in over 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCa ...
in Atlanta at the time. The slogan was selected from more than 5,000 submitted by the public to the Atlanta Convention and Visitors Bureau.
Billy Payne William Porter Payne (born October 13, 1947) is an American lawyer and businessman who served as the former chairman of Augusta National Golf Club, having served in that position from 2006 to 2017 and overseeing the introduction of the first wom ...
noted that Jack "captured the spirit and our true motivation for the Olympic games." In 1994, African-American artist Kevin Cole was commissioned to create the Coca-Cola Centennial Olympic Mural, and the 15-story mural took two years to complete.


Calendar

:''All times are in
Eastern Daylight Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, and the state of Quintana Roo in Mexico. * Eastern Standard Time (EST) is five hours behin ...
( UTC-4); the other,
Birmingham, Alabama Birmingham ( ) is a city in the north central region of Alabama, United States. It is the county seat of Jefferson County, Alabama, Jefferson County. The population was 200,733 at the 2020 United States census, 2020 census, making it the List ...
, uses
Central Daylight Time The North American Central Time Zone (CT) is a time zone in parts of Canada, the United States, Mexico, Central America, and a few Caribbean islands. In parts of that zone (20 states in the US, three provinces or territories in Canada, and ...
( UTC-5)''


Games


Opening ceremony

The ceremony began with a 60-second countdown, which included footage from all of the previous Olympic Games at twenty-two seconds. There was then a flashback to the closing ceremony of the 1992 Olympics in Barcelona, showing the then president of the IOC,
Juan Antonio Samaranch Juan Antonio Samaranch y Torelló, 1st Marquess of Samaranch ( Catalan: ''Joan Antoni Samaranch i Torelló'', ; 17 July 1920 – 21 April 2010) was a Spanish sports administrator under the Franco regime (1973–1977) who served as the seventh ...
, inviting the athletes to compete in Atlanta in 1996. Then, spirits ascended in the northwest corner of the stadium, each representing one of the colors in the Olympic rings. The spirits called the tribes of the world which, after mixed percussion, formed the Olympic rings while the youth of Atlanta formed the number 100. Famed film score composer
John Williams John Towner Williams (born February 8, 1932)Nylund, Rob (November 15, 2022)Classic Connection review, ''WBOI'' ("For the second time this year, the Fort Wayne Philharmonic honored American composer, conductor, and arranger John Williams, who w ...
wrote the official overture for the 1996 Olympics, called "
Summon the Heroes ''Summon the Heroes'' is a one-movement orchestral composition written for the 1996 Summer Olympics by American composer John Williams for the National Broadcasting Company (NBC). It premiered on July 19, 1996, in abridged form, at the opening cer ...
"; this was his second overture for Olympic games, the first being "
Olympic Fanfare and Theme The International Olympic Committee (IOC) uses icons, flags, and symbols to represent and enhance the Olympic Games. These symbols include those commonly used during Olympic competitions such as the flame, fanfare, and theme as well as those u ...
" written for the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and commonly known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the ...
.
Céline Dion Céline Marie Claudette Dion (born 30 March 1968) is a Canadian singer. Referred to as the " Queen of Power Ballads", Dion's powerful, technically skilled vocals and commercially successful works have had a significant impact on popular musi ...
performed
David Foster David Walter Foster (born November 1, 1949) is a Canadian record producer, composer, arranger, and musician. He has won 16 Grammy Awards from 47 nominations. His career began as a keyboardist for the pop group Skylark in the early 1970s befor ...
's official 1996 Olympics song "
The Power of the Dream "The Power of the Dream" is a song by Canadian singer Celine Dion, released as a single in Japan on August 20, 1996. It was written and produced by David Foster, Linda Thompson, and Babyface for the opening ceremony of the 1996 Summer Olympics. ...
", accompanied by Foster on the piano, the
Atlanta Symphony Orchestra The Atlanta Symphony Orchestra (ASO) is an American orchestra based in Atlanta, Georgia, United States. The ASO's main concert venue is Atlanta Symphony Hall in the Woodruff Arts Center. History Though earlier organizations bearing the sam ...
and the Centennial Choir (comprising
Morehouse College Glee Club The Morehouse College Glee Club, founded in 1911, is the official choral group of Morehouse College. The Glee Club has a long tradition of many notable public appearances, having performed at Martin Luther King Jr.'s funeral, President Jimmy Carter' ...
, Spelman College Glee Club and the Atlanta Symphony Orchestra Chorus).
Gladys Knight Gladys Maria Knight (born May 28, 1944) is an American singer and actress. Knight recorded hits through the 1960s, 1970s, and 1980s with her family group Gladys Knight & the Pips, which included her brother Merald "Bubba" Knight and cousins Will ...
sang Georgia's official
state song A national anthem is a patriotic musical composition symbolizing and evoking eulogies of the history and traditions of a country or nation. The majority of national anthems are marches or hymns in style. American, Central Asian, and European ...
, "
Georgia on My Mind "Georgia on My Mind" is a 1930 song written by Hoagy Carmichael and Stuart Gorrell, and first recorded that same year by Carmichael at the RCA Studios New York#24th St, RCA Victor Studios at 155 East 24th Street in New York City. The song has ...
". There was a showcase entitled "Welcome To The World", featuring
cheerleaders Cheerleading is an activity in which the participants (called cheerleaders) cheer for their team as a form of encouragement. It can range from chanting slogans to intense physical activity. It can be performed to motivate sports teams, to ent ...
,
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
pick-up trucks,
marching band A marching band is a group of instrumental musicians who play while marching. Historically they were used in armed forces and many marching bands remain military bands. Others are still associated with military units or emulate a military sty ...
s, and steppers, which highlighted the American youth and a typical Saturday college football game in the South, including the
wave In physics, mathematics, engineering, and related fields, a wave is a propagating dynamic disturbance (change from List of types of equilibrium, equilibrium) of one or more quantities. ''Periodic waves'' oscillate repeatedly about an equilibrium ...
commonly produced by spectators in sporting events around the world. There was another showcase entitled "Summertime" which focused on Atlanta and the
Old South Geographically, the U.S. states known as the Old South are those in the Southern United States that were among the original Thirteen Colonies. The region term is differentiated from the Deep South and Upper South. From a cultural and social s ...
, emphasizing its beauty, spirit, music, history, culture, and rebirth after the
American Civil War The American Civil War (April 12, 1861May 26, 1865; also known by Names of the American Civil War, other names) was a civil war in the United States between the Union (American Civil War), Union ("the North") and the Confederate States of A ...
. The ceremony also featured a memorable dance tribute to the athletes and to the goddesses of victory of the ancient Greek Olympics, using silhouette imagery. The accompanying music, "The Tradition of the Games", was composed by
Basil Poledouris Basil Konstantine Poledouris (; August 21, 1945 – November 8, 2006) was an American composer, conductor, and orchestrator of film and television scores, best known for his long-running collaborations with directors John Milius and Paul Verhoe ...
.
Muhammad Ali Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and social activist. A global cultural icon, widely known by the nickname "The Greatest", he is often regarded as the gr ...
lit the
Olympic cauldron The Olympic flame is a symbol used in the Olympic movement. It is also a symbol of continuity between ancient and modern games. The Olympic flame is lit at Olympia, Greece, several months before the Olympic Games. This ceremony starts the Olymp ...
and later received a replacement gold medal for his boxing victory in the
1960 Summer Olympics The 1960 Summer Olympics (), officially known as the Games of the XVII Olympiad () and commonly known as Rome 1960 (), were an international multi-sport event held from 25 August to 11 September 1960 in Rome, Italy. Rome had previously been awar ...
. For the torch ceremony, more than 10,000 Olympic torches were manufactured by the American Meter Company and electroplated by
Erie Plating Company Erie Plating Company, named for its location in Erie, Pennsylvania, specializes in applied electrochemical and mechanical metal finishing to ferrous and nonferrous metals, as well as chromate conversion and anodizing finishes on aluminum. The c ...
. Each torch weighed about and was made primarily of aluminum, with a Georgia
pecan The pecan ( , , ; ''Carya illinoinensis'') is a species of hickory native to the Southern United States and northern Mexico in the region of the Mississippi River. The tree is cultivated for its seed primarily in the U.S. states of Georgia ( ...
wood handle and gold ornamentation. The city of
Savannah, Georgia Savannah ( ) is the oldest city in the U.S. state of Georgia (U.S. state), Georgia and the county seat of Chatham County, Georgia, Chatham County. Established in 1733 on the Savannah River, the city of Savannah became the Kingdom of Great Brita ...
, host of the yachting events, also held your own Opening Ceremonies,held at the first day of their competions.The event was headlined by a performance by country musician
Trisha Yearwood Patricia Lynn Yearwood (born September 19, 1964) is an American country singer. She rose to fame with her 1991 debut single "She's in Love with the Boy", which became a number one hit on the ''Billboard (magazine), Billboard'' Hot Country Songs ...
.


Closing ceremony


Sports

The 1996 Summer Olympic program featured 271 events in 26 sports.
Softball Softball is a Variations of baseball, variation of baseball, the difference being that it is played with a larger ball, on a smaller field, and with only underhand pitches (where the ball is released while the hand is primarily below the ball) ...
,
beach volleyball Beach volleyball is a team sport played by two teams of two to four players each on a sand court divided by a net. Similar to indoor volleyball, the objective of the game is to send the ball over the net and to ground it on the opponent's side o ...
and
mountain biking Mountain biking (MTB) is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability ...
debuted on the Olympic program, together with women's
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
, lightweight
rowing Rowing is the act of propelling a human-powered watercraft using the sweeping motions of oars to displace water and generate reactional propulsion. Rowing is functionally similar to paddling, but rowing requires oars to be mechanically a ...
, women's
swimming Swimming is the self-propulsion of a person through water, such as saltwater or freshwater environments, usually for recreation, sport, exercise, or survival. Swimmers achieve locomotion by coordinating limb and body movements to achieve hydrody ...
, women's
fencing Fencing is a combat sport that features sword fighting. It consists of three primary disciplines: Foil (fencing), foil, épée, and Sabre (fencing), sabre (also spelled ''saber''), each with its own blade and set of rules. Most competitive fe ...
, and a team
rhythmic gymnastics Rhythmic gymnastics is a sport in which gymnasts perform individually or in groups on a floor with an apparatus: hoop (rhythmic gymnastics), hoop, ball (rhythmic gymnastics), ball, Clubs (rhythmic gymnastics), clubs, ribbon (rhythmic gymnastics), ...
event. In women's gymnastics, Ukrainian
Lilia Podkopayeva Lilia Oleksandrivna Podkopayeva (; born 15 August 1978) is a Ukrainian former artistic gymnast. She is the 1995 world all-around champion, and the 1996 Olympic all-around and floor exercise champion. Often thought of as a complete athlete, Pod ...
became the all-around Olympic champion. Podkopayeva also won a second gold medal in the floor exercise final and a silver on the beam – becoming the only female gymnast since
Nadia Comăneci Nadia Elena Comăneci Conner (; born November 12, 1961) is a Romanian retired gymnast. She is a five-time Olympic gold medalist, all in individual events. In 1976, at the age of 14, Comăneci was the first gymnast to be awarded a perfect score ...
to win an individual event gold after winning the all-around title in the same Olympics.
Kerri Strug Kerri Allyson Strug (born November 19, 1977) is an American retired gymnast from Tucson, Arizona. She was a member of the Magnificent Seven, the victorious all-around women's gymnastics team that represented the United States at the 1996 Summer ...
of the United States women's gymnastics team vaulted with an injured ankle and landed on one foot, winning the first women's team gold medal for the US.
Shannon Miller Shannon Lee Miller (born March 10, 1977) is an American former artistic gymnast. She was the 1993 and 1994 world all-around champion, the 1992 Summer Olympics all-around silver medallist, the 1996 Olympic balance beam champion, the 1995 Pan ...
won the gold medal on the balance beam event, the first time an American gymnast had won an individual gold medal in non-boycotted Olympic games. The Spanish team won the first gold medal in the new competition of women's rhythmic group all-around. The team was formed by Estela Giménez,
Marta Baldó Marta Baldó Marín (born 8 April 1979 in Villajoyosa, Spain) is a Spanish rhythmic gymnast and Olympic Champion. She won a gold medal with the Spanish group at the 1996 Summer Olympics in Atlanta. The team was formed by Marta, Estela Gim ...
,
Nuria Cabanillas Nuria Cabanillas Provencio (born 9 August 1980) is a Spanish rhythmic gymnast and Olympic Champion. She won a gold medal with the Spanish group at the 1996 Summer Olympics in Atlanta. The team was formed by Nuria, Estela Giménez, Marta Baldó, ...
,
Lorena Guréndez Lorena Guréndez García (born 7 May 1981 in Vitoria) is a Spanish rhythmic gymnast and Olympic Champion. She competed at the 1996 Summer Olympics in Atlanta, and won a gold medal with the Spanish group. The team was formed by Lorena, Es ...
,
Estíbaliz Martínez Estíbaliz Martínez Yerro (born 9 May 1980 in Vitoria) is a Spanish rhythmic gymnast and Olympic Champion. She competed at the 1996 Summer Olympics in Atlanta, and won a gold medal with the Spanish group. The team was formed by Estíbaliz ...
and Tania Lamarca.
Amy Van Dyken Amy Deloris Van Dyken-Rouen (born February 15, 1973) is an American former competitive swimmer, Olympic champion, former world record-holder, and national radio sports talk show co-host. She won six Olympic gold medals in her career, four of wh ...
won four gold medals in the Olympic
swimming Swimming is the self-propulsion of a person through water, such as saltwater or freshwater environments, usually for recreation, sport, exercise, or survival. Swimmers achieve locomotion by coordinating limb and body movements to achieve hydrody ...
pool, the first American woman to win four titles in a single Olympiad.
Penny Heyns Penelope ("Penny") Heyns OIS (born 8 November 1974) is a South African former swimmer, who is best known for being the only woman in the history of the Olympic Games to have won both the 100 m and 200 m breaststroke events – at the 1996 Atla ...
, swimmer of South Africa, won the gold medals in both the 100-meter and 200-meter breaststroke events.
Michelle Smith Michelle Smith de Bruin (born 16 December 1969) is an Irish lawyer and retired Olympic swimmer. She won three gold medals at the 1996 Summer Olympics in Atlanta, for the 400 m individual medley, 400 m freestyle and 200 m indiv ...
of Ireland won three gold medals and a bronze in swimming. She remains her nation's most decorated Olympian. However, her victories were overshadowed by doping allegations even though she did not test positive in 1996. She received a four-year suspension in 1998 for tampering with a urine sample, though her medals and records were allowed to stand. In track and field,
Donovan Bailey Donovan Bailey (born December 16, 1967) is a retired Jamaican-Canadian sprinter. He once held the world record for the 100 metres. He recorded a time of 9.84 seconds to become Olympic champion in 1996. He was the first Canadian to legally br ...
of Canada won the men's 100 m, setting a new world record of 9.84 seconds at that time. He also anchored his team's gold in the
4 × 100 m relay 4 (four) is a number, numeral (linguistics), numeral and numerical digit, digit. It is the natural number following 3 and preceding 5. It is a square number, the smallest semiprime and composite number, and is tetraphobia, considered unlucky i ...
. Michael Johnson won gold in both the 200 m and 400 m, setting a new world record of 19.32 seconds in the 200 m.
Marie-José Pérec Marie-José Pérec (; born 9 May 1968) is a retired French track and field sprinter who specialised in the 200 and 400 metres and is a three-time Olympic gold medalist. She was born in the French overseas department of Guadeloupe and moved to ...
equaled Johnson's performance, although without a world record, by winning the rare 200 m/400 m double.
Carl Lewis Frederick Carlton Lewis (born July 1, 1961) is an American former track and field athlete who won nine Olympic gold medals, one Olympic silver medal, and 10 World Championships medals, including eight gold. Lewis was a dominant sprinter and lo ...
won his 4th long jump gold medal at the age of 35. In tennis,
Andre Agassi Andre Kirk Agassi ( ; born April 29, 1970) is an American former professional tennis player. He was ranked as the List of ATP number 1 ranked singles players, world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for 101 ...
won the gold medal, which would eventually make him the first man and second singles player overall (after his eventual wife,
Steffi Graf Stefanie Maria Graf ( , ; born 14 June 1969) is a German former professional tennis player. She was ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tennis Association (WTA) for a r ...
) to win the career Golden Slam, which consists of an Olympic gold medal and victories in the singles tournaments held at professional tennis' four major events (
Australian Open The Australian Open (stylized ΛO) is a tennis tournament organised by Tennis Australia annually at Melbourne Park in Melbourne, Victoria (state), Victoria, Australia. It is chronologically the first of the four Grand Slam (tennis), Grand Sl ...
,
French Open The French Open (), also known as Roland-Garros (), is a tennis tournament organized by the French Tennis Federation annually at Stade Roland Garros in Paris, France. It is chronologically the second of the four Grand Slam (tennis), Grand Slam ...
,
Wimbledon Wimbledon most often refers to: * Wimbledon, London, a district of southwest London * Wimbledon Championships, the oldest tennis tournament in the world and one of the four Grand Slam championships Wimbledon may also refer to: Places London * W ...
, and
US Open U.S. Open or US Open are open championship sporting tournaments that are hosted in the United States and in which anyone, especially amateur and professional, or American and non-American, may compete. The term may also be applied to non-sporting ev ...
). There were a series of national firsts realized during the Games.
Deon Hemmings Deon Marie Hemmings (born 9 October 1968 in Saint Ann, Jamaica) is a former female 400 metres hurdler. Hemmings was the first ever Jamaican woman to win an Olympic Gold when she won the 400 m Hurdles at the 1996 Olympics, breaking the Olymp ...
became the first woman to win an Olympic gold medal for
Jamaica Jamaica is an island country in the Caribbean Sea and the West Indies. At , it is the third-largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the is ...
and the English-speaking
West Indies The West Indies is an island subregion of the Americas, surrounded by the Atlantic Ocean, North Atlantic Ocean and the Caribbean Sea, which comprises 13 independent island country, island countries and 19 dependent territory, dependencies in thr ...
.
Lee Lai Shan Lee Lai Shan (, born 5 September 1970 in Cheung Chau, Hong Kong) is a former world champion and Olympic gold medal-winning professional windsurfer from Hong Kong. She was the first athlete to win an Olympic medal representing British Hong ...
won a gold medal in sailing, the only Olympic medal that
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
ever won as a British colony (1842–1997). This meant that for the only time, the colonial flag of Hong Kong was raised to the accompaniment of the British national anthem "
God Save the Queen "God Save the King" ("God Save the Queen" when the monarch is female) is '' de facto'' the national anthem of the United Kingdom. It is one of two national anthems of New Zealand and the royal anthem of the Isle of Man, Australia, Canada and ...
", as Hong Kong's
sovereignty Sovereignty can generally be defined as supreme authority. Sovereignty entails hierarchy within a state as well as external autonomy for states. In any state, sovereignty is assigned to the person, body or institution that has the ultimate au ...
was later transferred to China in 1997. The U.S. women's soccer team won the gold medal in the first-ever women's football event. For the first time, Olympic medals were won by athletes from
Armenia Armenia, officially the Republic of Armenia, is a landlocked country in the Armenian Highlands of West Asia. It is a part of the Caucasus region and is bordered by Turkey to the west, Georgia (country), Georgia to the north and Azerbaijan to ...
,
Azerbaijan Azerbaijan, officially the Republic of Azerbaijan, is a Boundaries between the continents, transcontinental and landlocked country at the boundary of West Asia and Eastern Europe. It is a part of the South Caucasus region and is bounded by ...
,
Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...
,
Burundi Burundi, officially the Republic of Burundi, is a landlocked country in East Africa. It is located in the Great Rift Valley at the junction between the African Great Lakes region and Southeast Africa, with a population of over 14 million peop ...
,
Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...
,
Ecuador Ecuador, officially the Republic of Ecuador, is a country in northwestern South America, bordered by Colombia on the north, Peru on the east and south, and the Pacific Ocean on the west. It also includes the Galápagos Province which contain ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
,
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
,
Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a landlocked country primarily in Central Asia, with a European Kazakhstan, small portion in Eastern Europe. It borders Russia to the Kazakhstan–Russia border, north and west, China to th ...
,
Moldova Moldova, officially the Republic of Moldova, is a Landlocked country, landlocked country in Eastern Europe, with an area of and population of 2.42 million. Moldova is bordered by Romania to the west and Ukraine to the north, east, and south. ...
,
Mozambique Mozambique, officially the Republic of Mozambique, is a country located in Southeast Africa bordered by the Indian Ocean to the east, Tanzania to the north, Malawi and Zambia to the northwest, Zimbabwe to the west, and Eswatini and South Afr ...
,
Slovakia Slovakia, officially the Slovak Republic, is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the west, and the Czech Republic to the northwest. Slovakia's m ...
,
Tonga Tonga, officially the Kingdom of Tonga, is an island country in Polynesia, part of Oceania. The country has 171 islands, of which 45 are inhabited. Its total surface area is about , scattered over in the southern Pacific Ocean. accordin ...
,
Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...
, and
Uzbekistan , image_flag = Flag of Uzbekistan.svg , image_coat = Emblem of Uzbekistan.svg , symbol_type = Emblem of Uzbekistan, Emblem , national_anthem = "State Anthem of Uzbekistan, State Anthem of the Republ ...
. Another first in Atlanta was that this was the first Summer Olympics ever that not a single nation swept all three medals in a single event.


Records


Medal table

These are the top ten nations that won medals at the 1996 Games.


Participating National Olympic Committees

A total of 197 nations, all of the then-existing and recognized National Olympic Committees, were represented at the 1996 Games, and the combined total of athletes was about 10,318. Twenty-four countries made their Olympic debut this year, including eleven of the ex-Soviet countries that competed as part of the Unified Team in 1992.
Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
participated in the Summer Olympics separately from the other countries of the former
Soviet Union The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
for the first time since 1912 (when it was the
Russian Empire The Russian Empire was an empire that spanned most of northern Eurasia from its establishment in November 1721 until the proclamation of the Russian Republic in September 1917. At its height in the late 19th century, it covered about , roughl ...
). Russia had been a member of the
Unified Team at the 1992 Summer Olympics The Unified Team at the Olympics, Unified Team at the 1992 Summer Olympics () in Barcelona, Spain, was a joint team consisting of twelve of the fifteen former Republics of the Soviet Union, Soviet republics that chose to compete together; the stat ...
together with 11 post-Soviet states. The
Federal Republic of Yugoslavia The State Union of Serbia and Montenegro or simply Serbia and Montenegro, known until 2003 as the Federal Republic of Yugoslavia and commonly referred to as FR Yugoslavia (FRY) or simply Yugoslavia, was a country in Southeast Europe locate ...
competed as ''Yugoslavia''. After missing the 1992 Summer Games
Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan, is a landlocked country located at the crossroads of Central Asia and South Asia. It is bordered by Pakistan to the Durand Line, east and south, Iran to the Afghanistan–Iran borde ...
and
Cambodia Cambodia, officially the Kingdom of Cambodia, is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. It is bordered by Thailand to the northwest, Laos to the north, and Vietnam to the east, and has a coastline ...
returned to send delegations to Atlanta. The 14 countries making their Olympic debut were:
Azerbaijan Azerbaijan, officially the Republic of Azerbaijan, is a Boundaries between the continents, transcontinental and landlocked country at the boundary of West Asia and Eastern Europe. It is a part of the South Caucasus region and is bounded by ...
,
Burundi Burundi, officially the Republic of Burundi, is a landlocked country in East Africa. It is located in the Great Rift Valley at the junction between the African Great Lakes region and Southeast Africa, with a population of over 14 million peop ...
,
Cape Verde Cape Verde or Cabo Verde, officially the Republic of Cabo Verde, is an island country and archipelagic state of West Africa in the central Atlantic Ocean, consisting of ten volcanic islands with a combined land area of about . These islands ...
,
Comoros The Comoros, officially the Union of the Comoros, is an archipelagic country made up of three islands in Southeastern Africa, located at the northern end of the Mozambique Channel in the Indian Ocean. Its capital and largest city is Moroni, ...
,
Dominica Dominica, officially the Commonwealth of Dominica, is an island country in the Caribbean. It is part of the Windward Islands chain in the Lesser Antilles archipelago in the Caribbean Sea. The capital, Roseau, is located on the western side of t ...
,
Guinea-Bissau Guinea-Bissau, officially the Republic of Guinea-Bissau, is a country in West Africa that covers with an estimated population of 2,026,778. It borders Senegal to Guinea-Bissau–Senegal border, its north and Guinea to Guinea–Guinea-Bissau b ...
,
Macedonia Macedonia (, , , ), most commonly refers to: * North Macedonia, a country in southeastern Europe, known until 2019 as the Republic of Macedonia * Macedonia (ancient kingdom), a kingdom in Greek antiquity * Macedonia (Greece), a former administr ...
,
Nauru Nauru, officially the Republic of Nauru, formerly known as Pleasant Island, is an island country and microstate in the South Pacific Ocean. It lies within the Micronesia subregion of Oceania, with its nearest neighbour being Banaba (part of ...
,
Palestinian Authority The Palestinian Authority (PA), officially known as the Palestinian National Authority (PNA), is the Fatah-controlled government body that exercises partial civil control over the Palestinian enclaves in the Israeli occupation of the West Bank, ...
,
Saint Kitts and Nevis Saint Kitts and Nevis, officially the Federation of Saint Christopher (St Kitts) and Nevis, is an island country consisting of the two islands of Saint Kitts and Nevis, both located in the West Indies, in the Leeward Islands chain of the Less ...
,
Saint Lucia Saint Lucia is an island country of the West Indies in the eastern Caribbean. Part of the Windward Islands of the Lesser Antilles, it is located north/northeast of the island of Saint Vincent (Saint Vincent and the Grenadines), Saint Vincent ...
,
São Tomé and Príncipe São Tomé and Príncipe, officially the Democratic Republic of São Tomé and Príncipe, is an island country in the Gulf of Guinea, off the western equatorial coast of Central Africa. It consists of two archipelagos around the two main isla ...
,
Tajikistan Tajikistan, officially the Republic of Tajikistan, is a landlocked country in Central Asia. Dushanbe is the capital city, capital and most populous city. Tajikistan borders Afghanistan to the Afghanistan–Tajikistan border, south, Uzbekistan to ...
and
Turkmenistan Turkmenistan is a landlocked country in Central Asia bordered by Kazakhstan to the northwest, Uzbekistan to the north, east and northeast, Afghanistan to the southeast, Iran to the south and southwest and the Caspian Sea to the west. Ash ...
. The ten countries making their Summer Olympic debut (after competing at the
1994 Winter Olympics The 1994 Winter Olympics, officially known as the XVII Olympic Winter Games (; ) and commonly known as Lillehammer '94, were an international winter multi-sport event held from 12 to 27 February 1994 in and around Lillehammer, Norway. Hav ...
in
Lillehammer Lillehammer () is a municipality in Innlandet county, Norway. It is located in the traditional district of Gudbrandsdal. The administrative centre of the municipality is the town of Lillehammer. Some of the more notable villages in the munici ...
) were:
Armenia Armenia, officially the Republic of Armenia, is a landlocked country in the Armenian Highlands of West Asia. It is a part of the Caucasus region and is bordered by Turkey to the west, Georgia (country), Georgia to the north and Azerbaijan to ...
,
Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...
,
Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
,
Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a landlocked country primarily in Central Asia, with a European Kazakhstan, small portion in Eastern Europe. It borders Russia to the Kazakhstan–Russia border, north and west, China to th ...
,
Kyrgyzstan Kyrgyzstan, officially the Kyrgyz Republic, is a landlocked country in Central Asia lying in the Tian Shan and Pamir Mountains, Pamir mountain ranges. Bishkek is the Capital city, capital and List of cities in Kyrgyzstan, largest city. Kyrgyz ...
,
Moldova Moldova, officially the Republic of Moldova, is a Landlocked country, landlocked country in Eastern Europe, with an area of and population of 2.42 million. Moldova is bordered by Romania to the west and Ukraine to the north, east, and south. ...
,
Slovakia Slovakia, officially the Slovak Republic, is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the west, and the Czech Republic to the northwest. Slovakia's m ...
,
Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...
and
Uzbekistan , image_flag = Flag of Uzbekistan.svg , image_coat = Emblem of Uzbekistan.svg , symbol_type = Emblem of Uzbekistan, Emblem , national_anthem = "State Anthem of Uzbekistan, State Anthem of the Republ ...
. The Czech Republic and Slovakia attended the games as independent nations for the first time since the breakup of
Czechoslovakia Czechoslovakia ( ; Czech language, Czech and , ''Česko-Slovensko'') was a landlocked country in Central Europe, created in 1918, when it declared its independence from Austria-Hungary. In 1938, after the Munich Agreement, the Sudetenland beca ...
, while the rest of the nations that made their Summer Olympic debut were formerly part of the
Soviet Union The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
.


Number of athletes by National Olympic Committee

10,339
athlete An athlete is most commonly a person who competes in one or more sports involving physical strength, speed, power, or endurance. Sometimes, the word "athlete" is used to refer specifically to sport of athletics competitors, i.e. including track ...
s from 197 NOCs participated in the 1996 Summer Olympics.


Centennial Olympic Park bombing

The 1996 Olympics were marred by the
Centennial Olympic Park bombing The Centennial Olympic Park bombing was a pipe bombing attack on Centennial Olympic Park in Atlanta, Georgia, United States, on July 27, 1996, during the Summer Olympics. The blast directly killed one person and injured 111 others; another pers ...
, which occurred on July 27. Security guard
Richard Jewell Richard Allensworth Jewell (born Richard White; December 17, 1962 – August 29, 2007) was an American security guard and law enforcement officer who alerted police during the Centennial Olympic Park bombing at the 1996 Summer Olympics in Atl ...
discovered the pipe bomb and immediately notified law enforcement, helping to evacuate as many people as possible from the area before it exploded. Although Jewell's quick actions are credited for saving many lives, the bombing killed spectator Alice Hawthorne, wounded 111 others, and caused the death of Melih Uzunyol by a heart attack. Jewell was later considered a suspect in the bombing but was never charged, and he was cleared in October 1996. Fugitive
Eric Rudolph Eric Robert Rudolph (born September 19, 1966), also known as the Olympic Park Bomber, is an American domestic terrorist convicted of a series of bombings across the Southern United States between 1996 and 1998, which killed two people and injur ...
was arrested in May 2003 and charged with the Olympic Park bombing as well as the bombings of two
abortion clinic An abortion clinic or abortion provider is a medical facility that provides abortions. Such clinics may be public medical centers, private medical practices or nonprofit organizations such as Planned Parenthood. Statistics Canada *There were ...
s and a
gay nightclub A gay bar is a drinking establishment that caters to an exclusively or predominantly lesbian, gay, bisexual, transgender or queer (LGBTQ+) clientele; the term ''gay'' is used as a broadly inclusive concept for LGBTQ+ communities. Gay bars once ...
. At his trial two years later, he confessed to all charges and afterwards released a statement, saying: "the purpose of the attack on July 27th was to confound, anger and embarrass the Washington government in the eyes of the world for its abominable sanctioning of abortion on demand." He received four
life sentences Life imprisonment is any sentence of imprisonment under which the convicted individual is to remain incarcerated for the rest of their natural life (or until pardoned or commuted to a fixed term). Crimes that result in life imprisonment are co ...
without
parole Parole, also known as provisional release, supervised release, or being on paper, is a form of early release of a prisoner, prison inmate where the prisoner agrees to abide by behavioral conditions, including checking-in with their designated ...
, to be served at USP Florence ADMAX near
Florence, Colorado Florence is a statutory city in Fremont County, Colorado, United States. The city population was 3,822 at the 2020 United States census. Florence is a part of the Cañon City, CO Micropolitan Statistical Area and the Front Range Urban Corr ...
.


Legacy

Preparations for the Olympics lasted more than seven years and had an economic impact of at least US$5.14 billion. Over two million visitors came to Atlanta, and approximately 3.5 billion people around the world watched at least some of the events on television. Although marred by the tragedy of the
Centennial Olympic Park bombing The Centennial Olympic Park bombing was a pipe bombing attack on Centennial Olympic Park in Atlanta, Georgia, United States, on July 27, 1996, during the Summer Olympics. The blast directly killed one person and injured 111 others; another pers ...
, the Games were a financial success, due in part to TV rights contracts and sponsorships at record levels. Atlanta also set a new record for the most tickets sold at a single Games (8.3 million), and held it until 2024. Beyond international recognition, the Games resulted in many modern infrastructure improvements. The mid-rise dormitories built for the Olympic Village, which became the first residential housing for
Georgia State University Georgia State University (Georgia State, State, or GSU) is a Public university, public research university in Atlanta, Georgia, United States. Founded in 1913, it is one of the University System of Georgia's four research universities. It is al ...
(Georgia State Village), are now used by the
Georgia Institute of Technology The Georgia Institute of Technology (commonly referred to as Georgia Tech, GT, and simply Tech or the Institute) is a public university, public research university and Institute of technology (United States), institute of technology in Atlanta, ...
(North Avenue Apartments). As designed, the Centennial Olympic Stadium was converted into
Turner Field Turner Field was a baseball stadium located in Atlanta, Georgia. From 1997 Atlanta Braves season, 1997 to 2016 Atlanta Braves season, 2016, it served as the home ballpark to the Atlanta Braves of Major League Baseball (MLB). Originally built ...
after the Paralympics, which became the home of the
Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
team from 1997 to 2016. The Braves' former home,
Atlanta–Fulton County Stadium Atlanta–Fulton County Stadium, often referred to as Fulton County Stadium and originally named Atlanta Stadium, was a multi-purpose stadium located in Atlanta, Atlanta, Georgia. The stadium was home of the Atlanta Braves of Major League Baseb ...
, was demolished in 1997 and the site became a parking lot for Turner Field; the
Omni Coliseum Omni Coliseum (often called The Omni) was an indoor arena in Atlanta, Georgia, United States. Completed in 1972, the arena seated 16,378 for basketball and 15,278 for ice hockey, hockey. It was part of the Omni Complex, now known as the CNN Cente ...
was demolished the same year to make way for
State Farm Arena State Farm Arena is a multi-purpose arena located in Atlanta, Georgia. The arena serves as the home venue for the Atlanta Hawks of the National Basketball Association (NBA). It also served as home to the Atlanta Thrashers of the National Hock ...
. The city's permanent memorial to the 1996 Olympics is
Centennial Olympic Park Centennial Olympic Park is a public park located in downtown Atlanta, Georgia, owned and operated by the Georgia World Congress Center Authority. It was built by the Atlanta Committee for the Olympic Games (ACOG) as part of the infrastructur ...
, which was built as a focal point for the Games. The park initiated a revitalization of the surrounding area and now serves as the hub for Atlanta's tourism district. In November 2016, a
commemorative plaque A commemorative plaque, or simply plaque, or in other places referred to as a historical marker, historic marker, or historic plaque, is a plate of metal, ceramic, stone, wood, or other material, bearing text or an image in relief, or both, ...
was unveiled for Centennial Olympic Park to honor the 20th anniversary of the Games. Following the Braves' departure from Turner Field to
Truist Park Truist Park is a baseball stadium in the Atlanta metropolitan area, approximately 10 miles (16 km) northwest of downtown Atlanta in the unincorporated community of Cumberland, in Cobb County, Georgia. Opened in 2017, it is the ballpark of ...
in 2017, Georgia State University acquired the former Olympic Stadium and surrounding parking lots. It reconfigured the stadium for a second time into
Center Parc Stadium Center Parc Stadium (also commonly referred to as Georgia State University or GSU Stadium) is an outdoor stadium in Atlanta, Georgia. The stadium is the home of the Georgia State Panthers football team as of the 2017 season, replacing the Geor ...
for its college football team. The 1996 Olympic cauldron was originally built and placed at the intersection of Fulton Street and Capitol Avenue, near the Centennial Olympic Stadium. After the Paralympics, in order to make room for the stadium conversion, the Olympic cauldron was moved (except its ramp, which was demolished) to the intersection of Capitol Avenue and Fulton Street in 1997, where it has stayed since. Since Georgia State University's acquisition of the former Olympic Stadium and surrounding lots, there has been proposals and growing calls to move the Olympic cauldron to
Centennial Olympic Park Centennial Olympic Park is a public park located in downtown Atlanta, Georgia, owned and operated by the Georgia World Congress Center Authority. It was built by the Atlanta Committee for the Olympic Games (ACOG) as part of the infrastructur ...
. The Olympic cauldron was re-lit in February 2020 for the 2020 U.S. Olympic Marathon Trials. The 1996 Olympics are the most recent edition of the Summer Olympics to be held in the United States.
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
will host the
2028 Summer Olympics The 2028 Summer Olympics, officially the Games of the XXXIV Olympiad and commonly known as Los Angeles 2028 or LA 28, is an upcoming international multi-sport event scheduled to take place July 14–30, 2028, in the United States. Los Angeles ...
, 32 years after the Games were held in Atlanta.


Sponsors

The 1996 Summer Olympics relied heavily on commercial sponsorship. The Atlanta-based
Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...
was the exclusive provider of soft drinks at Olympics venues, and built an attraction known as
Coca-Cola Olympic City Coca-Cola Olympic City was an plaza in downtown Atlanta, Georgia, adjacent to the city's Centennial Olympic Park. It was built in concurrence with the 1996 Centennial Olympic Games in Atlanta. Managed by Orlando-based Baker Leisure Group, it f ...
for the Games. As part of a sponsorship agreement with
Columbia TriStar Television Columbia TriStar Television, Inc. (abbreviated as CTT) was an American television production and distribution company, which was active from 1994 until its reincorporation as Sony Pictures Television in 2002. It was the third iteration of what ...
, the syndicated
game show A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...
s ''
Jeopardy! ''Jeopardy!'' is an American television game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead g ...
'' and '' Wheel of Fortune'' both produced episodes with Olympics tie-ins (including branded memorabilia and contests) for broadcast between April and July 1996. These included a ''Jeopardy!'' international tournament, and three weeks of ''Wheel of Fortune'' episodes filmed on-location at Atlanta's Fox Theatre. The Games were affected by several instances of
ambush marketing Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "wikt:ambush, ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was work ...
—in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and the IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as
Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
(competing with
Motorola Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...
), which ambushed the Games with its "96 Expo". The city of Atlanta had also licensed street vendors to sell products from competitors to Olympic sponsors. The most controversial ambush campaign was undertaken by
Nike, Inc. Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...
, which had begun an advertising campaign with aggressive slogans that mocked the Games' values, such as "Faster, Higher, Stronger, Badder", "If you're not here to win, you're a tourist", and "You don't win silver, you lose gold." The slogans were featured on magazine ads and
billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
s it purchased in Atlanta. Nike also opened a
pop-up store Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to latch onto a fad or scheduled e ...
known as the Nike Center near the Athletes' Village, which distributed Nike-branded flags to visitors (presumably to be used at events). IOC marketing director Michael Payne expressed concern for the campaign, believing that athletes could perceive them as being an insult to their accomplishments. Payne and the
United States Olympic Committee The United States Olympic & Paralympic Committee (USOPC) is the National Olympic Committee (NOC) and the National Paralympic Committee (NPC) for the United States. It was founded in 1895 and is headquartered in Colorado Springs, Colorado ...
's marketing director, John Krimsky, met with Howard Slusher, a subordinate of Nike co-founder
Phil Knight Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman and philanthropist who is the co-founder and chairman ''emeritus'' of Nike, Inc., a global sports equipment and apparel company. He was previously its chai ...
. The meeting quickly turned aggressive, with Payne warning that the IOC could pull accreditation for Nike employees and ban the display of its logos on equipment; he also threatened to organize a press conference where silver medallists from the Games, as well as prominent Nike-sponsored athlete Michael Johnson (who attracted attention during the Games for wearing custom, gold-colored Nike shoes), would denounce the company. Faced with these threats, Nike agreed to retract most of its negative advertising and
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
stunts.


Reception

At the
closing ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly constructed location or the start of an event.
,
IOC President The president of the International Olympic Committee is head of the executive board that assumes the general overall responsibility for the administration of the International Olympic Committee (IOC) and the management of its affairs. The IOC E ...
Juan Antonio Samaranch Juan Antonio Samaranch y Torelló, 1st Marquess of Samaranch ( Catalan: ''Joan Antoni Samaranch i Torelló'', ; 17 July 1920 – 21 April 2010) was a Spanish sports administrator under the Franco regime (1973–1977) who served as the seventh ...
said in his closing speech, "Well done, Atlanta" and simply called the Games "most exceptional." This broke precedent for Samaranch, who had traditionally labeled each Games "the best Olympics ever" at each closing ceremony, a practice he resumed at the subsequent Winter Games in Nagano in 1998. A report prepared after the Games by European Olympic officials was critical of Atlanta's performance in several key areas, including the level of crowding in the Olympic Village, the quality of available food, the accessibility and convenience of transportation, and the Games' general atmosphere of commercialism. IOC vice-president
Dick Pound Richard William Duncan Pound (born March 22, 1942), better known as Dick Pound, is a Canadian swimming champion, lawyer, and spokesman for ethics in sport. He was the first president of the World Anti-Doping Agency and vice-president ...
responded to criticism of the commercialization of these Games, stating that they still adhered to a historic policy barring the display of advertising within venues, and that "you have to look to the private sector for at least a portion of the funding, and unless you're looking for handouts, you're dealing with people who are investing business assets, and they have to get a return." In 1997,
Athens Athens ( ) is the Capital city, capital and List of cities and towns in Greece, largest city of Greece. A significant coastal urban area in the Mediterranean, Athens is also the capital of the Attica (region), Attica region and is the southe ...
was awarded the
2004 Summer Olympics The 2004 Summer Olympics (), officially the Games of the XXVIII Olympiad (), and officially branded as Athens 2004 (), were an international multi-sport event held from 13 to 29 August 2004 in Athens, Greece. The Games saw 10,625 athletes ...
. Along with addressing the shortcomings of its 1996 bid, it was lauded for its efforts to promote the traditional values of the Olympic Games, which some IOC observers felt had been lost due to the over-commercialization of the 1996 Games. However, the 2004 Games heavily relied on public funding and eventually failed to make a profit, which some have claimed contributed to the
Greek government-debt crisis Greek may refer to: Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group *Greek language, a branch of the Indo-European language family ** Proto-Greek language, the assumed last common ancestor of all kn ...
. The financial struggles faced by many later Games, such as the
2006 Winter Olympics The 2006 Winter Olympics (), officially the XX Olympic Winter Games () and also known as Torino 2006, were a winter multi-sport event held from 10 to 26 February in Turin, Italy. This marked the second time Italy had hosted the Winter O ...
in Turin and the
2016 Summer Olympics The 2016 Summer Olympics (), officially the Games of the XXXI Olympiad () and officially branded as Rio 2016, were an international multi-sport event held from 5 to 21 August 2016 in Rio de Janeiro, Brazil, with preliminary events i ...
in Rio de Janeiro, have caused some to offer more positive reappraisals of the management of the 1996 Summer Games. Former
JPMorgan Chase JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational financial services, finance corporation headquartered in New York City and incorporated in Delaware. It is List of largest banks in the United States, the largest ba ...
president (and torchbearer)
Kabir Sehgal Kabir Sehgal is an American author, composer, producer, navy officer, military veteran, investment banker, and financial executive. He is the ''New York Times'' and ''Wall Street Journal'' bestselling author of twelve books. He has also won five ...
noted that in contrast to many later Olympics, those of 1996 were financially viable, had a positive economic impact on the city, and most of the facilities constructed continued to be used after the Games. Sehgal contrasted the 1996 Games' "grassroots" effort backed almost entirely by private funding, with the only significant public spending coming from infrastructure associated with the Games, to modern "top-down" bids, instigated by local governments and reliant on taxpayer funding, making them unpopular among citizens who may not necessarily be interested. The
2028 Summer Olympics The 2028 Summer Olympics, officially the Games of the XXXIV Olympiad and commonly known as Los Angeles 2028 or LA 28, is an upcoming international multi-sport event scheduled to take place July 14–30, 2028, in the United States. Los Angeles ...
in Los Angeles will rely almost entirely on private funding, with the city of Los Angeles and state of California each intending to provide up to $250 million in funding in the event of shortfalls, and the U.S. federal government providing funding solely for security.


See also

* Use of performance-enhancing drugs in the Olympic Games – 1996 Atlanta


References


External links

*
Official web site for the 1996 Olympic GamesOfficial Report of the Centennial Olympic Games, Volume I: Planning and Organizing
Digital Archive from the LA84 Foundation of Los Angeles
Official Report of the Centennial Olympic Games, Volume II: The Centennial Olympic Games
Digital Archive from the LA84 Foundation of Los Angeles
Official Report of the Centennial Olympic Games, Volume III: The Competition Results
Digital Archive from the LA84 Foundation of Los Angeles *1996 program from GPB about
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
and the 1996 Olympic Games
"Fences & Neighborhoods,"
1996-06-07, The Walter J. Brown Media Archives & Peabody Awards Collection at the
University of Georgia The University of Georgia (UGA or Georgia) is a Public university, public Land-grant university, land-grant research university with its main campus in Athens, Georgia, United States. Chartered in 1785, it is the oldest public university in th ...
,
American Archive of Public Broadcasting The American Archive of Public Broadcasting (AAPB) is a collaboration between the Library of Congress and WGBH Educational Foundation, founded through the efforts of the Corporation for Public Broadcasting (CPB). The AAPB is a national effort to di ...

Atlanta Summer Games 25th anniversary
Coverage from The Atlanta Journal-Constitution * * {{Authority control Summer Olympics by year Olympic Games in the United States Sports competitions in Atlanta 1996 in Atlanta
Olympics The modern Olympic Games (Olympics; ) are the world's preeminent international sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competit ...
Olympics The modern Olympic Games (Olympics; ) are the world's preeminent international sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competit ...
Olympics The modern Olympic Games (Olympics; ) are the world's preeminent international sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competit ...
July 1996 sports events in the United States
Summer Olympics The Summer Olympic Games, also known as the Summer Olympics or the Games of the Olympiad, is a major international multi-sport event normally held once every four years. The inaugural Games took place in 1896 in Athens, then part of the King ...
Olympic Games in Georgia (U.S. state)