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General elections were held in
Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
on 4 July 1982.
Dieter Nohlen Dieter Nohlen (born 6 November 1939) is a German academic and political scientist. He currently holds the position of Emeritus Professor of Political Science in the Faculty of Economic and Social Sciences of the University of Heidelberg. An ex ...
(2005) ''Elections in the Americas: A data handbook, Volume I'', p. 453
The presidential elections were won by
Miguel de la Madrid Miguel de la Madrid Hurtado (; 12 December 1934 – 1 April 2012) was a Mexican politician affiliated with the Institutional Revolutionary Party (PRI) who served as the 59th president of Mexico from 1982 to 1988. Inheriting a severe economic an ...
, who received 74% of the vote. In the Chamber of Deputies election, the
Institutional Revolutionary Party The Institutional Revolutionary Party ( es, Partido Revolucionario Institucional, ; abbr. PRI) is a political party in Mexico that was founded in 1929 and held uninterrupted power in the country for 71 years, from 1929 to 2000, first as the Nati ...
won 299 of the 372 seats,Nohlen, p468 as well as winning 63 of the 64 seats in the Senate election. Voter turnout was 75% in the presidential election and 73% and 66% for the two parts of the Chamber elections. Rosario Ibarra, who was nominated presidential candidate by the Revolutionary Workers' Party, was the first woman ever to run for president in a Mexican election. These would be the last of the symbolic/non-competitive presidential elections in which the PRI (in power since
1929 This year marked the end of a period known in American history as the Roaring Twenties after the Wall Street Crash of 1929 ushered in a worldwide Great Depression. In the Americas, an agreement was brokered to end the Cristero War, a Catholi ...
) and its presidential candidate faced no serious opposition and won by a huge margin.


Background

The previous presidential elections, celebrated in 1976, had featured only one presidential candidate (
José López Portillo José Guillermo Abel López Portillo y Pacheco (; 16 June 1920 – 17 February 2004) was a Mexican writer, lawyer and politician affiliated with the Institutional Revolutionary Party (PRI) who served as the 58th president of Mexico from 1976 t ...
). The lack of any opposition in that election raised serious doubts, nationally and internationally, regarding the legitimacy of the Mexican political system under the
PRI PRI may refer to: Entertainment and media * '' Performance Racing Industry'', a magazine * PRI Records, in Los Angeles, US * Public Radio International, Minneapolis, US Measurements and codes * Perceptual Reasoning Index, in the WAIS-IV intelli ...
, which had been in power since 1929. Due to this, a
political reform Reform ( lat, reformo) means the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The use of the word in this way emerges in the late 18th century and is believed to originate from Christopher Wyvill's Association movement ...
was passed in 1977 which allowed many more parties to compete in federal elections (notoriously including the decades-old Mexican Communist Party, which until then had been barred from participating in elections) as well as providing better representation for opposition parties in the Chamber of the Deputies. As a result, nine political parties were able to participate in the 1982 elections. In the presidential election, there were seven registered candidates, which at the time was the biggest number of candidates registered in a presidential election and was a stark contrast with the single-candidate election of 1976. Nonetheless, these proved to be rather cosmetic changes, as the PRI continued to be the dominant party and practices of
vote buying Vote buying (also referred to as electoral clientelism and patronage politics) occurs when a political party or candidate distributes money or resources to a voter in an upcoming election with the expectation that the voter votes for the actor handi ...
and electoral fraud remained widespread. It wasn't until the mid-to-late 80's that the PRI began to face real challenges at the state and federal levels by opposition parties (particularly, by the PAN and the PRD).


Designation of the PRI presidential candidate

By 1981, the officials that were perceived by the public opinion as having the most possibilities of being chosen by López Portillo to succeed him in the Presidency were Jorge Díaz Serrano (Director General of
PEMEX Pemex (a portmanteau of Petróleos Mexicanos, which translates to ''Mexican Petroleum'' in English; ) is the Mexican state-owned petroleum company managed and operated by the Mexican government. It was formed in 1938 by nationalization and expr ...
),
Miguel de la Madrid Miguel de la Madrid Hurtado (; 12 December 1934 – 1 April 2012) was a Mexican politician affiliated with the Institutional Revolutionary Party (PRI) who served as the 59th president of Mexico from 1982 to 1988. Inheriting a severe economic an ...
(Secretary of Programming and the Budget) and Javier García Paniagua (National President of the PRI). Among them, initially Díaz Serrano was apparently the most favoured to obtain the presidential candidacy, being a long-time friend of López Portillo and enjoying the popularity that came with the financial boom that the country had enjoyed in those years due to the high international oil prices and the discovery and development of new oil fields during Díaz Serrano's tenure in PEMEX, as Mexico had become one of the main oil exporters in previous years (a famous phrase in this respect was said by President López Portillo in August 1977, when he stated that the country should become used to "administering the abundance"). However, in June 1981 the international oil prices plummeted, and Díaz Serrano, without the authorization of the economic cabinet, consequently announced that Mexico would lower the prices of its oil by 4 dollars. The controversy unleashed by Díaz Serrano's decision resulted in his resignation as Director General of PEMEX and, with it, the end of his presidential aspirations. In this manner, the two serious contenders that remained were García Paniagua and De la Madrid. García Paniagua, son of General Marcelino García Barragán, was a faithful reflection of the post-revolutionary political elite, and was identified with the "populist" sector which was more inclined to uphold the discourse of the Mexican Revolution and to continue López Portillo's general policies. In contrast, De la Madrid (who had a post graduate degree in Public Administration from
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
) was perceived as a skilled technocrat, mainly recognized for the elaboration of the Global Development Plan, which was announced in April 1980 and was intended to guide the planning of the economic policy of the López Portillo government. The fall in the oil prices in June 1981 radically altered the national scene, and the process of the selection of the PRI presidential candidate took place while an increasingly serious economic crisis was taking over the nation. The uncertainty threatened with paralysing the public administration, so López Portillo was forced to announce, ahead of time, on 25 September the chosen person to succeed him as President of the Republic: Miguel de la Madrid Hurtado. The selection of De la Madrid was mainly due to the fact that, in the middle of the crisis which was beginning to wreak havoc in the national economy, López Portillo considered that his Secretary of Programming and the Budget was the best man to face the situation because of his administrative skill (particularly due to his elaboration of the aforementioned Global Development Plan). As De la Madrid himself would latter recount, García Paniagua's reaction at not having been the chosen one was particularly aggressive, and so he was replaced in the Presidency of the PRI by
Pedro Ojeda Paullada Pedro is a masculine given name. Pedro is the Spanish, Portuguese, and Galician name for '' Peter''. Its French equivalent is Pierre while its English and Germanic form is Peter. The counterpart patronymic surname of the name Pedro, meani ...
a couple of weeks after the announcement. The designation of De la Madrid aroused significant opposition from inside the party, specially from its more traditional sectors, since the candidate was perceived as a conservative technocrat with no political skill (in fact, just like López Portillo before him, De la Madrid had never held a popularly elected post at the time of his nomination as presidential candidate). One of those dissatisfied was the old leader of the
CTM CTM is an initialism that may stand for: Companies and organizations * Compagnie de Transports au Maroc, a Moroccan public bus transport company * Companhia de Telecomunicações de Macau, a Macau telecommunications company * Confederation of Mex ...
,
Fidel Velázquez Fidel most commonly refers to: * Fidel Castro (1926–2016), Cuban communist revolutionary and politician * Fidel Ramos (1928–2022), Filipino politician and former president Fidel may also refer to: Other persons * Fidel (given name) Film * ...
, who had reportedly favoured García Paniagua. In contrast, the announcement of De la Madrid's candidacy was well received by the banking community and the private sector, which was reflected by a 10-point increase in the Mexican Stock Exchange the day of his nomination. In spite of the initial hostility by many sectors inside the PRI, in the end De la Madrid manage to consolidate his position and to gather the support of his party, agglutinating the so-called "cargada priísta" around himself.


Campaign and economic crisis

After being nominated as presidential pre-candidate, De la Madrid appointed Manuel Bartlett Díaz as General Coordinator of his campaign, while he entrusted the direction of the PRI's Institute of Political, Economic and Social Studies (IEPES) to his old collaborator from the Secretariat of Programming and the Budget,
Carlos Salinas de Gortari Carlos Salinas de Gortari CYC DMN (; born 3 April 1948) is a Mexican economist and politician who served as 60th president of Mexico from 1988 to 1994. Affiliated with the Institutional Revolutionary Party (PRI), earlier in his career he wo ...
. In practice, Bartlett acted as the "Political chief" of the campaign, and Salinas de Gortari was its "Economic chief".
1981 Events January * January 1 ** Greece enters the European Economic Community, predecessor of the European Union. ** Palau becomes a self-governing territory. * January 10 – Salvadoran Civil War: The FMLN launches its first major off ...
and
1982 Events January * January 1 – In Malaysia and Singapore, clocks are adjusted to the same time zone, UTC+8 (GMT+8.00). * January 13 – Air Florida Flight 90 crashes shortly after takeoff into the 14th Street Bridge in Washington, D.C., Un ...
were particularly difficult years for the Mexican economy. At the time of De la Madrid's nomination in September 1981, the public finances of the nation had already begun to experience the first ravages as a consequence of the fall in oil prices in June. Nonetheless, at first the discourse of De la Madrid's campaign, while not denying the crisis, preferred to focus on other subjects and didn't deviate significantly from the traditional "nationalist" and "revolutionary" tone of previous PRI campaigns. De la Madrid proposed seven central theses as the centrepiece of his campaign: "Revolutionary nationalism", "integral democratization", "egalitarian society", "decentralization of the national life", "development, employment and fight against inflation", "democratic planning" and, the most famous of them all, "moral renovation of the society". The latter, which emphasised stopping and fighting government corruption, had a particular impact on voters, since the López Portillo administration had been mired in grave corruption scandals at all levels, involving officials appointed by the President (the more infamous cases were those of
Arturo Durazo Moreno Arturo "El Negro" Durazo Moreno (1924 – 5 August 2000) was the Chief of Police in Mexico City for six years, from 1976 to 1982. He was arrested in 1984 and incarcerated on multiple counts of corruption, extortion, tax evasion, smuggling a ...
aka "El Negro Durazo", Jorge Díaz Serrano and
Carlos Hank González Carlos Hank González (August 27, 1927–August 11, 2001), nicknamed ''El Profesor'' ("The Professor"), was a Mexican politician and businessman. Originally a teacher, he was an entrepreneur who built political contacts along with businesse ...
) and even members of the president's family (many of whom also held government positions during his presidency). In this context, according to a poll from October 1981, 70% of the population considered that corruption in Mexico had reached "gigantic levels". As the months passed, the economy continued to deteriorate: from September 1981 to January 1982, capital flight and distrust of the national economy skyrocketed. On 5 January 1982, the government urged people to avoid the waste of gasoline, warning that otherwise it would have to impose rationing. In February, the López Portillo government was forced to devalue the
peso The peso is the monetary unit of several countries in the Americas, and the Philippines. Originating in the Spanish Empire, the word translates to "weight". In most countries the peso uses the same sign, "$", as many currencies named "dollar" ...
, leaving it at an exchange rate of 46 pesos per US dollar. By then, the government had already lost 3,000 million dollars from its international reserves. In spite of this first devaluation, speculation and capital flight did not cease, inflation continued rising, and the government had to adjust