''We Boom'' is the third
extended play
An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
of South Korean–Chinese boy band
NCT Dream
NCT Dream () is the third sub-unit of the South Korean boy band NCT (group), NCT, formed by SM Entertainment in 2016. They were initially intended to be the teenaged unit of NCT with an admission-and-graduation system, in which members would l ...
, the third and teen-aged sub-unit of the South Korean boy band
NCT. Released by
SM Entertainment and Dreamus digitally on July 26, 2019, and later physically three days later, the EP consists of six tracks, and is the first release of the unit to not contain any
Mandarin version for the lead single.
[NCT Dream Face Themselves in New Music Video for 'Boom'](_blank)
/ref> SM founder Lee Soo-man continued as the release's executive producer
Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In film ...
, while several songwriters and producers, such as Ryan S. Jhun, Yoo Young-jin, Sonny J Mason, Deez, Moonshine, Cazzi Opeia, Benjamin Ingrosso, Livvi Franc, Louis Schoorl, Bobii Lewis, Jamil `Digi` Christmas, MZMC, and others, contributed both lyrics and production to the extended play. It was the unit's first major release as a sextet, following the graduation of member Mark in December 2018.
Commercially, the extended play experienced success in South Korea; it became the unit's third chart-topper on the Gaon Album Chart, their first release to receive a Platinum certificate by KMCA, and subsequently the best-selling release by an NCT unit in 2019. In the United States, the EP earned the unit their best sales week to date while becoming the group their second and third top-ten entry on the ''Billboard'' World Albums and ''Billboard'' Heatseekers Albums
The Heatseekers charts were "Breaking and Entering" music charts issued weekly by ''Billboard'' magazine. The Heatseekers Albums and the Heatseekers Songs charts were introduced by ''Billboard'' in 1991 with the purpose of highlighting the sales b ...
, respectively. In conjunction to the EP's promotion, "Boom" was released as the lead single, to where it peaked at number ninety on the Gaon Digital Chart, while barely missing out the top ten on the ''Billboard'' World Digital Songs chart. The song, however, was the unit's first entry on the New Zealand Hot Singles chart, debuting at number forty, and has since become one of the unit's signature songs. The unit has since performed several songs from the extended play on ''The Dream Show'' and their Beyond LIVE concert in May 2020.
Background and release
On July 8, 2019, it was announced that NCT Dream was preparing for a summer comeback. On July 17, it was revealed that NCT Dream would return with their third EP ''We Boom'' and the lead single "Boom" on July 26. Teaser photos were released for each member from July 17 to June 22. The music video teaser was released on July 24 and the full music video on July 26.
The EP was released digitally on July 26, 2019, through several music portals, including MelOn, iTunes
iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
and Spotify
Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
. The music video for the title song ''Boom'' was released the same day. The physical version was released on July 29. The EP title song ''Boom'' was described as a piece of urban Hip hop
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
, featuring "powerful verses - a bridge in the latter half of the song that features expressive back-to-back belts by Haechan and Renjun and leads into a warm-toned display by Jisung." The group started promoting their title track "Boom" on July 26 together with "Stronger". They first performed the lead single on KBS' '' Music Bank'', followed by performances on MBC's '' Show! Music Core'' and SBS' ''Inkigayo
''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...
''.
Reception
Critical reception
'' Refinery29'' ranked "Boom" as the 28th best K-pop song of 2019' while MTV ranked "Bye My First..." as the 12th best K-pop B-side of the year.'
Commercial performance
The album became NCT Dream best sold album up till then, selling more than 300,000 units after a month of release. It also debut on Billboard World albums chart at #7 and NCT Dream was at #3 on Billboard Social 50 Chart. NCT Dream received two wins for "Boom" on ''The Show'' on August 6, 2019, and on August 20, 2019, respectively. ''We Boom'' later became the best selling album released by any NCT sub-unit up until and in the year of 2019.
The Dream Show
The Dream Show is NCT Dream's first solo concert which lasted from November 2019 to March 2020.
Tour dates
Cancelled tour dates due to Covid-19
Track listing
Credits adapted from Naver
Naver (; stylized as NAVER) is a South Korean online platform operated by the Naver Corporation. The company's products include a search engine, email hosting, blogs, maps, and mobile payment.
History
Naver was the first Korean web provide ...
Charts
Album
Weekly charts
Year-end charts
Singles
"Boom"
Certifications and sales
Accolades
Release history
References
{{NCT Dream
2019 EPs
Korean-language EPs
NCT Dream EPs
SM Entertainment EPs
IRiver EPs