''10 Attitudes'' is a 2004
direct-to-video
Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy wa ...
improvised gay romantic comedy film starring
Jason Stuart, who also improvised the story with Michael O. Gallant (credited as Michael Gallant). Gallant directed the film and co-produced it with Rob Bonet and Stuart. The film was shown at film festivals and then released on home video by Ariztical Entertainment on November 23, 2004. In the film, after ending his ten-year relationship, a 30-ish gay
West Hollywood
West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. It is considered one of the most prominent gay villages ...
caterer must either find his perfect match within ten dates or return to his hometown. The film received mixed reviews.
Plot
A gay
West Hollywood
West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. It is considered one of the most prominent gay villages ...
caterer Josh Stevens (Jason Stuart) in his 30s ends his ten-year relationship with his partner who is cheating on him with another man. Josh's friend Brendon (Christopher Cowan) bets newly single Josh that Josh can either find his suitable mate within ten dates or, if neither of ten dates suits Josh well, return to his hometown
Cleveland, Ohio.
Josh assumes his first suitor Jimmy (Michael Lee Haring) to have been using drugs
[ Calamia does not name characters whom he describes respectively as an "unemployed cokehead" and a "self-important bore".] when Jimmy quickly returns from a restroom. His second suitor Bryce (
Scott Kennedy) gives Josh a magazine filled with Bryce's writings on celebrities' faces, including Bryce's circles on heterosexual male celebrities whom Bryce admires. The third suitor Billy (
David Faustino
David Anthony Faustino (; born March 3, 1974) is an American actor and radio personality primarily known for his role as Bud Bundy on the Fox sitcom '' Married... with Children''. He has also voiced animated characters for Nickelodeon, including ...
) wants Josh involved in a threesome proposed by Billy's girlfriend, which Josh rejects. The fourth suitor whom Josh briefly dates at a
Los Angeles Pride
The LA Pride Festival & Parade, commonly known as LA Pride, is an annual LGBTQ Pride celebration in Los Angeles, California. It is one of the largest LGBTQ Pride events in the world, traditionally held on the second weekend of June, and produ ...
parade is a
US Marine soldier and a
circuit boy
A circuit party is a large dance event. It extends through the night and into the following day, almost always with a number of affiliated events in the days leading up to and following the main event. Proto-circuit parties in the late 1970s, t ...
. Josh comes into an apartment of his fifth suitor who apparently wants a
one-night stand
A one-night stand or one-night sex is a single sexual encounter in which there is an expectation that there shall be no further relations between the sexual participants. It draws its name from the common practice of a one-night stand, a single ...
.
[Most of the scenes with Josh's fifth suitor did not make the final cut. See #Production.]
The sixth suitor goes to
gay bathhouse
A gay bathhouse, also known as a gay sauna or a gay steambath (uncommonly known as a gay spa), is a commercial space for gay, bisexual, and other men to have sex with men. In gay slang, a bathhouse may be called just "the baths", "the sauna" ...
s, which Josh does not want to experience at. The seventh suitor Steven (Hilliard Guess) angrily scolds a bartender for putting a lemon on Steven's drink instead of lime that he requested and throws a lemon on the bartender, prompting Josh to end the date. The eighth suitor "does nothing but talk about himself".
The ninth suitor Leo (Joey Vieira), a hustler whom Josh met at group therapy sessions, reveals his dark past to and, after their first date, then has sex with Josh against Josh's wishes to date more, making Josh feel regretful and feel like one of Leo's escorts.
The tenth and final suitor Nick (Scott Larson) at first seems to be Josh's perfect match after their several dates. However, then Nick has not shown up to the latest date with Josh, who is unaware of Nick's active marriage with his wife and affair with a drag queen. Depressed, Josh becomes intoxicated for the whole night.
The following week, after his failed ten dates, Josh decides to return to Cleveland for a while. At a train station, he encounters his former schoolmate Jack Langford (Fritz Greve), also Josh's bully back in high school, who is also heading to Cleveland and then reveals himself as gay by telling Josh that Jack ended his own relationship with his boyfriend. As both are heading to the train to Cleveland, Jack admits his guilt to the pain he caused on Josh and asks him how to make up the bad times.
Cast and characters

*
Jason Stuart as Josh Stevens, a gay
West Hollywood
West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. It is considered one of the most prominent gay villages ...
caterer in his 30s who, after ending his ten-year relationship with Lyle (Rusty Updegraff) who cheats on him with a 19-year-old Todd (Ben Crowley), re-enters the dating scene and then eventually returns to his hometown
Cleveland, Ohio after finding neither of his ten suitors to be his soulmates
** Joseph Cohen as young Josh in October 1979
*
Jim J. Bullock
James Jackson Bullock (born February 9, 1955) is an American actor and comedian of stage, television, and motion pictures. He starred in the sitcom ''Too Close for Comfort''.
Early life
Bullock was born in Casper, Wyoming, and raised in Odessa, ...
as "Tex", a store owner of a fashion retail store who helps Josh dress up more suitably for dates
* Christopher Cowan as Brandon, Josh's best friend who bets that Josh would either meet his best suitor in West Hollywood within ten dates or return home. Brandon also attends
UCLA
The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a Normal school, teachers colle ...
to earn his
MBA degree
A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accoun ...
.
* Fritz Greve as adult Jack Langford, who used to bully Josh in high school for his homosexuality (one scene set in October 1979 is shown) before eventually realizing his own sexuality. At present time, after ending his previous gay relationship, Jack is reunited with Josh at a train station before their trip back to their hometown, discussing their high school days and then wanting to make up to Josh for his past bullying.
** Mat Botuchus as young Jack in October 1979
*
Sean Kanan
Sean Kanan () Perelman; born November 2, 1966) is an American actor, producer, and author, best known for his portrayals of Mike Barnes (in '' The Karate Kid Part III'' and ''Cobra Kai''), A. J. Quartermaine (on '' General Hospital''), and De ...
as Craig, who is attracted to Brandon instead of Josh
* Lydia Nicole as Claire, Josh's friend and co-caterer who attends one of Josh's group therapy sessions and sets Josh up with Jean-Luc (Attitude #6)
*
Alexandra Paul
Alexandra Elizabeth Paul (born July 29, 1963) is an American actress, activist, health coach, and former model. Paul began her career modeling in New York before landing her first major role in John Carpenter's horror film '' Christine'' (1983) ...
as Leslie, Josh's sister who is very supportive of Josh's sexual orientation, married to her husband and pregnant
*
Judy Tenuta
Judy Lynn Tenuta (November 7, 1949 – October 6, 2022) was an American comedian, actress, and comedy musician. She was known for her whimsical and brash persona of "The Love Goddess", mixing insult comedy, observational humor, self-promotion, ...
as Glenda, therapist of Josh's group therapy sessions
The 10 Attitudes
* Michael Lee Haring as Jimmy (#1), a 22-year-old unemployed actor who met Josh on internet, comes from
Brooklyn, New York
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, behi ...
, likes to go to bars and partying
*
Scott Kennedy as Bryce (#2), a 37-year-old editor of ''
Teen People
''People'' is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by Dotdash Meredith, a subsidiary of IAC. With a readership of 46.6 million adults in 2009, ''People'' had the l ...
'' magazine, who met Josh in a group therapy session and admires heterosexual male celebrities, like
Blink 182
Blink-182 (stylized as blink-182) is an American rock band formed in Poway, California in 1992. Their current lineup consists of bassist/vocalist Mark Hoppus, guitarist/vocalist Tom DeLonge, and drummer Travis Barker. Though their sound h ...
,
Marky Mark
Mark Robert Michael Wahlberg (born June 5, 1971), former stage name Marky Mark, is an American actor, businessman, and former rapper. He has received multiple accolades, including a BAFTA Award, and nominations for two Academy Awards, three ...
, and
Justin Timberlake
*
David Faustino
David Anthony Faustino (; born March 3, 1974) is an American actor and radio personality primarily known for his role as Bud Bundy on the Fox sitcom '' Married... with Children''. He has also voiced animated characters for Nickelodeon, including ...
as Billy (#3), a 29-year-old film actor who met Josh at a
wrap party
Wrap, as used in the phrase "That's a wrap" has been used by directors since the early days of the film industry to signal the end of filming. Since the 1920s, filmmakers have been using this phrase when principal photography is concluded and ...
for an upcoming film and wants Josh to participate in his girlfriend's threesome idea, which Josh rejects
* David Scott Bayer as Chad (#4), a 25-year-old
US Marine soldier and
circuit boy
A circuit party is a large dance event. It extends through the night and into the following day, almost always with a number of affiliated events in the days leading up to and following the main event. Proto-circuit parties in the late 1970s, t ...
who met Josh via
online chat
Online chat may refer to any kind of communication over the Internet that offers a real-time transmission of text messages from sender to receiver. Chat messages are generally short in order to enable other participants to respond quickly. Th ...
* Bryan Shyne as Ryan (#5), a 28-year-old personal trainer who met Josh at a
Crunch Fitness
Crunch Fitness is a U.S.-based brand of over 400 franchised and corporate owned fitness clubs located in the United States, Canada, Spain, Portugal, Costa Rica, and Australia. Founded by Doug Levine in 1989, its current Worldwide CEO is Jim Rowl ...
location and apparently wants a
one-night stand
A one-night stand or one-night sex is a single sexual encounter in which there is an expectation that there shall be no further relations between the sexual participants. It draws its name from the common practice of a one-night stand, a single ...
* Fabrice Tasendo as Jean-Luc (#6), a 33-year-old French accountant arranged by Josh's friend Claire. Jean-Luc defines marriage as one of "heterosexual values", has
casual sex
Casual sex is sexual activity that takes place outside a romantic relationship and implies an absence of commitment, emotional attachment, or familiarity between sexual partners. Examples are sexual activity while casually dating, one-night ...
with his male roommate, and goes to
gay bathhouse
A gay bathhouse, also known as a gay sauna or a gay steambath (uncommonly known as a gay spa), is a commercial space for gay, bisexual, and other men to have sex with men. In gay slang, a bathhouse may be called just "the baths", "the sauna" ...
s.
* Hilliard Guess as Steven (#7), a 23-year-old Cinema major at the
University of Southern California
, mottoeng = "Let whoever earns the palm bear it"
, religious_affiliation = Nonsectarian—historically Methodist
, established =
, accreditation = WSCUC
, type = Private research university
, academic_affiliations =
, endowment = $8. ...
who met Josh at a gay bar, does not like to discuss his family, angrily scolds a bartender for putting lemon instead of lime that he requested, throws a lemon on the bartender, and then splashes a drink on Josh, who ends the date for Steven's behavior.
* Tony Rasmussen as Marty (#8), a 28-year-old casting director who met Josh at a
Gelson's Markets
Gelson's is a regional supermarket chain operating in Southern California. It operates service-oriented stores mostly in upscale neighborhoods.
The Mayfair Connection actually began years before Gelson's did. Estimates put the genesis of the chai ...
location and "does nothing but talk about himself",
such as his stories about his time with well-known celebrities, like
Will Smith
Willard Carroll Smith II (born September 25, 1968), also known by his stage name The Fresh Prince, is an American actor and rapper. He began his acting career starring as a fictionalized version of himself on the NBC sitcom '' The Fresh ...
,
Cameron Diaz
Cameron Michelle Diaz (born August 30, 1972) is an American actress. With a variety of works in film, she is widely recognised for her work in romantic comedies and animation. Diaz has received various accolades, including nominations for ...
,
Tom Cruise
Thomas Cruise Mapother IV (born July 3, 1962), known professionally as Tom Cruise, is an American actor and producer. One of the world's highest-paid actors, he has received various accolades, including an Honorary Palme d'Or and three Go ...
, and
Arnold Schwarzenegger
* Joey Vieira as Leo (#9), a 22-year-old hustler who meets Josh at a group therapy session and asks him out. Coming from a dysfunctional family, Leo's parents were separated. He lived with his father who then became alcoholic and abused him during childhood. Leo started hustling at age 14 to combat his father's addiction and support his younger brother, two years younger. Leo then has sex with Josh after their first date, which Josh then regrets.
* Scott Larson as Nick (#10), a 36-year-old advertising executive arranged by Josh's friend Brandon. At first, Nick seems to be Josh's perfect match but then is revealed to be married with his wife and having an affair with a
drag queen
A drag queen is a person, usually male, who uses drag clothing and makeup to imitate and often exaggerate female gender signifiers and gender roles for entertainment purposes. Historically, drag queens have usually been gay men, and part o ...
.
Production
The film's "Behind the Scenes" bonus feature, narrated by director Michael Gallant and actor Jason Stuart, revealed that the film is mostly unscripted, i.e. improvised, that Stuart would not know mostly about characters' backgrounds and what would happen next in effort to be surprised, and that some scenes were retaken. Moreover, the
deleted scene
A deleted scene is footage that has been removed from the final version of a film or television show. There are various reasons why these scenes are deleted, which include time constraints, relevance, quality or a dropped story thread. A similar o ...
s (or probably
outtake
An outtake is a portion of a work (usually a film or music recording) that is removed in the editing process and not included in the work's final, publicly released version. In the digital era, significant outtakes have been appended to CD and D ...
s) of Josh Stevens's fifth suitor Ryan (Bryan Shyne), personal trainer at a
Crunch Fitness
Crunch Fitness is a U.S.-based brand of over 400 franchised and corporate owned fitness clubs located in the United States, Canada, Spain, Portugal, Costa Rica, and Australia. Founded by Doug Levine in 1989, its current Worldwide CEO is Jim Rowl ...
location, display Josh explaining his own romantic background to Ryan during their training sessions, Ryan inviting him to his apartment, and Ryan massaging him on a
massage table
A massage table is used by massage therapists to position the client to receive a massage. Most are manufactured with client comfort and therapist ergonomics in mind. A typical table has an easily cleaned, heavily padded surface, and a face crad ...
at the apartment.
Release
The film appeared in several
LGBT film festivals
' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity.
The LGBT term is ...
. As part of the 2001
Philadelphia International Gay and Lesbian Film Festival Philadelphia QFest was founded in Philadelphia as the Philadelphia Gay and Lesbian Film Festival by TLA Entertainment Group in 1995. It was given its current name, QFest, in 2009. One of the festival's founders and current Artistic Director, Raymond ...
, it had one
screening
Screening may refer to:
* Screening cultures, a type a medical test that is done to find an infection
* Screening (economics), a strategy of combating adverse selection (includes sorting resumes to select employees)
* Screening (environmental), a s ...
in the
Wilma Theater Wilma Theater may refer to:
*Wilma Theater (Philadelphia)
*Wilma Theatre (Missoula, Montana)
The Wilma was built in 1921 by William "Billy" Simons and dedicated to his wife, light opera artist Edna Wilma. Designed by Norwegian architect Ole Bak ...
on July 10, 2001. It also had one September 4, 2001 screening as part of the 14th Annual Austin Gay & Lesbian International Film Festival. It also had one September 14, 2002 screening as part of the second annual Indianapolis Gay & Lesbian Film Festival, where actor Jason Stuart performed his pre-film
stand-up
Stand-up comedy is a comedic performance to a live audience in which the performer addresses the audience directly from the stage. The performer is known as a comedian, a comic or a stand-up.
Stand-up comedy consists of one-liners, stories ...
and hosted a reception reserved "for festival pass holders." The film also earned the Best Picture Award at the 2002 Barcelona International Gay and Lesbian Film Festival. The film was then released as
direct-to-DVD
Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy was ...
on November 23, 2004.
It then was screened as part of the 2006
Out In Africa South African Gay and Lesbian Film Festival The Out In Africa South African Gay and Lesbian Film Festival (OIA) is a gay and lesbian film festival launched in 1994 to celebrate the inclusion, in the South African Constitution, of the clause prohibiting discrimination on the grounds of sexua ...
.
Critical reception
''Stonewall News Northwest'' reviewer Christopher Lawrence in December 2004 criticized the acting, the improvisation as "border
ine
INE, Ine or ine may refer to:
Institutions
* Institut für Nukleare Entsorgung, a German nuclear research center
* Instituto Nacional de Estadística (disambiguation)
* Instituto Nacional de Estatística (disambiguation)
* Instituto Nacional Ele ...
shallow", the audio quality, and the use of "home video camera" as part of cinematography.
Nevertheless, Lawrence praised the appearances of Jason Stuart, Judy Tenuta, and then-newcomer Christopher Cowan, whom Lawrence characterized as "charmingly sweet and more convincing than most of the other men."
Filmcritic.com
Christopher Null is an American writer, film critic, and columnist. A former weblog, blogger for Yahoo! Tech, he was the editor of Drinkhacker.com, and the founder and editor-in-chief of Filmcritic.com, which operated from 1995 to 2012. In 2003, ...
writer Don Willmott in the same year rated the film three out of five stars, criticizing the film for exaggerating clichés of
West Hollywood's gay dating scene and its "clunky ending".
Willmott also criticized the film production as rushed.
''The Independent Critic'' writer Richard Propes graded the film a "B+" and three and a half out of four stars, calling it "enjoyable" despite being one of "quirky, bad films." Propes also called the ending "refreshing and well written."
''Pride Source'' writer Don Calamia in 2016 criticized the film as "predictable", writing that "the story is far too familiar" and irrelevant to those living outside West Hollywood. Calamia also criticized the main protagonist's potential suitors as "recycled jerks" already done in other films and exaggeration of West Hollywood clichés. However, he praised the ending as "'
O. Henry
William Sydney Porter (September 11, 1862 – June 5, 1910), better known by his pen name O. Henry, was an American writer known primarily for his short stories, though he also wrote poetry and non-fiction. His works include " The Gift of the ...
'-ish", "the most original aspect of the story", and suitable to believers of "
fairy tales."
Notes
References
Further reading
*
External links
*
* {{Rotten Tomatoes
2004 LGBT-related films
2004 films
2004 direct-to-video films
LGBT-related romantic comedy films
2004 romantic comedy films
Films shot in Los Angeles County, California
Improvised films
Films set in Los Angeles County, California
Gay-related films