1017 Global Music, LLC, also known as The New 1017 Records (formerly known as 1017 Brick Squad, So Icey Entertainment, and 1017 Eskimo, briefly GUWOP Enterprises), is an American record label founded by

Gucci Mane Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper. He is credited, along with fellow Atlanta-based rappers T.I. and Jeezy, with pioneering the hip hop subgenre trap music for mainstream a ...

in 2007. Its formation followed his departure from Mizay Entertainment and the dissolution of So Icey. The label has signed mainly

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

-based hip hop recording artists, such as

Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...

Waka Flocka Flame Juaquin James Malphurs (born May 31, 1986), known professionally as Waka Flocka Flame, is an American rapper. He first became known for his 2009 single "O Let's Do It", which entered the Billboard Hot 100, ''Billboard'' Hot 100 and led him to ...

Pooh Shiesty Lontrell Donell Williams Jr. (born November 8, 1999), better known by his stage name Pooh Shiesty, is an American rapper from Memphis, Tennessee. He signed with Gucci Mane's 1017 Records, an imprint of Atlantic Records in 2020, he rose to promi ...

and OJ da Juiceman, among others.

History

2007–2013

In 2007 Gucci Mane founded his first independent record label,

So Icey Entertainment Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper. He is credited, along with fellow Atlanta-based rappers T.I. and Jeezy, with pioneering the hip hop subgenre trap music for mainstream a ...

, after signing with Mizay Entertainment. Soon after Gucci released his independent album, ''Trap-A-Thon''. From 2007 to 2009,

released a multitude of

mixtape In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists mo ...

s for regional artists. On May 4, 2010, he announced that he was closing So Icey Entertainment and leaving Mizay Entertainment due to business concerns with Debra Antney. Gucci Mane then stated that he was starting his own record label, 1017 Brick Squad. OJ Da Juiceman,

were the first artists signed to ''1017 Brick Squad''. Juiceman's debut album was unofficially released through the 1017 Brick Squad record label (it was officially released through Asylum Records and Mizay Entertainment). The first mainstream success for 1017 Brick Squad occurred in 2009, when Gucci released '' The State vs. Radric Davis''. In 2010, Brick Squad artist

released his debut album, ''

Flockaveli ''Flockaveli'' is the debut studio album by American rapper Waka Flocka Flame. It was released through 1017 Brick Squad, Asylum, and Warner Bros. Records on October 5, 2010. The title of the album is a portmanteau of Waka Flocka Flame's name ...

'', through Brick Squad, Mizay Entertainment, and

Warner Bros. Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...

On September 28, 2010, Gucci Mane released his seventh studio album, '' The Appeal: Georgia's Most Wanted''. On December 16, 2011, while preparing for a music video at an

recording studio, Brick Squad artist Slim Dunkin was shot and killed while arguing with another person in the building, later identified as Atlanta rapper Young Vito. On February 25, 2013, Young Vito was acquitted of murdering Slim Dunkin, but he was given a 25-year sentence for aggravated assault and possession of a firearm.

2013–2016

On March 15, 2013, via

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

, Gucci Mane tweeted that he "dropped" Waka Flocka Flame and that Waka was no longer a member of 1017 Brick Squad. The next day, Gucci's management claimed his Twitter account was hacked and he did not send the tweet about Waka Flocka. However, Waka would claim this to be false and later diss Gucci Mane at a

Dipset The Diplomats (also known as Dipset) were an American hip hop collective formed in the summer of 1997 by childhood friends Cam'ron and Jimmy Jones in Harlem, New York City. The group was originally composed of Cam'ron, Jim Jones and Freekey Ze ...

reunion concert in New York City. On March 27, 2013, Waka told

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

that it would be impossible for him to be dropped from 1017 Brick Squad as he owns stake in the company. He also confirmed that there was indeed a feud going on between the rappers and "they would never make music or do business together again." On September 7, 2013, various members of 1017 Brick Squad and Brick Squad Monopoly argued back and forth on Twitter. This was the culmination of a label-wide communication breakdown and spawned Brick Squad Mafia, the label run by Mack Drama which is where Frenchie, along with a multitude of other Brick Squad Artists, first ended up after splitting from the primary group. Gucci Mane would go on to say "fuck brick squad" and accuse his former manager, Waka Flocka's mom Debra Antney, of stealing money from OJ da Juiceman and Frenchie. Frenchie also accused Gucci Mane of paying for Young Vito's lawyer, the accused murderer of former 1017 Brick Squad artist Slim Dunkin, which Gucci denied. Then Frenchie released a diss record toward Gucci the following day.

2016–present

Upon Gucci Mane's latest release from incarceration, he created a new record label, 1017 Eskimo, a partnership venture with Alamo/

Empire Distribution Empire Distribution, Records and Publishing Inc. (stylized as EMPIRE) is an independent American record label, distribution and publishing company founded in 2010 by Ghazi Shami. Based in San Francisco, EMPIRE has offices in New York, London, ...

. Artists signed to 1017 Eskimo included Hoodrich Pablo Juan and Lil Wop. In 2020, Gucci rebranded his label as 1017 Global / The New 1017, and partnered up with Atlantic to distribute music for his signees. He released a compilation album called ''Gucci Mane Presents: So Icy Summer'' in July 2020 introducing his artists. He and his label mates released ''So Icy Gang Vol.1'' in October 2020. Since rebranding as The New 1017, many of his artists have since been dropped from the label, passed away, or have been incarcerated. In 2022, Gucci Mane signed an artist and dropped him the next day, after the artist made an "inappropriate remark" upon the shooting death of Atlanta rapper

Takeoff Takeoff is the phase of flight in which an aerospace vehicle leaves the ground and becomes airborne. For aircraft traveling vertically, this is known as liftoff. For aircraft that take off horizontally, this usually involves starting with a tr ...

. In November 2024, Gucci Mane announced that he was dropping all artists from his label besides Pooh Shiesty and Foogiano.

Notable artists

Current (The New 1017) Artist’s

(Founder/Ceo/President) * Foogiano *

Former

''As 1017 Global/ (The New 1017):'' * Enchanting (deceased) *

Big Scarr Alexander Woods (April 7, 2000 – December 22, 2022), better known by his stage name Big Scarr, was an American rapper from Memphis, Tennessee. He signed with Gucci Mane's 1017 Records in 2020, and released his single "SoIcyBoyz" (featuring ...

(deceased) * Hotboy Wes * Bic Fizzle * BigWalkDog * Brezden * Li Rye * 1017 Sett * Lil Zay ''As 1017 Brick Squad:'' *

* OJ da Juiceman *

Lex Luger (record producer) Lexus Arnel Lewis (born March 6, 1991), professionally known as Lex Luger, is an American record producer. His stage name is a homage to the former WCW/ WWF professional wrestler of the same name. He co-founded the American hip hop production ...

(Producer) *

Zaytoven Xavier Lamar Dotson (born January 12, 1980), known professionally as Zaytoven, is an American record producer from Atlanta, Georgia. He has released collaborative projects with artists including Gucci Mane, Usher, Future, Young Dolph, Mig ...

(Producer) *

Slim Dunkin Mario Denzel Hamilton (August 20, 1987 – December 16, 2011), better known by his stage name Slim Dunkin, was an American rapper. He was signed to Gucci Mane's record label 1017 Records. Hamilton frequently collaborated with Mane, alongside Wak ...

(deceased) * Frenchie * Mack Drama *

Young Scooter Kenneth Edward Rashad Bailey (March 28, 1986 – March 28, 2025), better known by his stage name Young Scooter, was an American rapper. He was one of the first acts to sign with fellow Atlanta rapper Future (rapper), Future's record label, Free ...

(deceased) * OG Boo Dirty * Peewee Longway *

Chief Keef Keith Farrelle Cozart (born August 15, 1995), better known by his stage name Chief Keef, is an American rapper and record producer. Born and raised in Chicago's South Side, he began his recording career as a teenager and initially garnered re ...

* Young Dolph (deceased) *

Mike Will Made It Michael Len Williams II (born March 23, 1989), known professionally as Mike Will Made It (often stylized as Mike WiLL Made-It) or simply Mike Will, is an American record producer. He is best known for producing trap beats for several Southern hi ...

Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...

* Southside (Producer) * Tay Da Don * Rocko *

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...

Migos Migos () were an American hip hop group founded in Lawrenceville, Georgia, in 2008. The group was composed of rapper Quavo, his nephew Takeoff, and their "cousin" friend Offset. Quavo is from Athens, Georgia, while Offset and Takeoff were bo ...

Lil Baby Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes ''Harder than Hard'' and ''Too Hard'' — the for ...

* Wooh Da Kidd *

Soulja Boy DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper, songwriter, and record producer. He rose to prominence with his self-released 2007 debut single, "Crank That ...

* Shawty Lo (deceased) *

Metro Boomin Leland Tyler Wayne (born September 16, 1993), known professionally as Metro Boomin, is an American record producer and music executive. Widely acclaimed for his dark and cinematic production style, he is regarded as one of the most influential p ...

(Producer) * Honorable C Note (Producer) *

Travis Porter Travis Porter is an American hip hop trio from Atlanta, Georgia. The group consists of stepbrothers Ali and Quez, and their friend Strap, whom they met in middle school. The group released the biographical film ''Proud to be a Problem'' in May 20 ...

* Rich Homie Quan (deceased) * Bankroll Fresh (deceased) * 1017 Rulet * Ralo 1017 ''As 1017 Eskimo:'' *

Yung Mal Jamal Michael Braud better known as Yung Mal is an American rapper, singer, and songwriter. Early life Mal was born in New Orleans and later moved to East Atlanta, Georgia. He began his music career writing bars to popular beats, before he wa ...

* Lil Wop * Asian Doll * Hoodrich Pablo Juan * Z Money

Discography

Studio albums

So Icey Entertainment 1017 Brick Squad 1017 Records

Collaborative albums

Compilation albums

1017 Brick Squad 1017 Records

Mixtapes

So Icey Entertainment 1017 Brick Squad 1017 Records Notes

References

External links

Official websiteYouTube beatGoogle Verified
* https://www.thenew1017records.com/ {{Authority control 2007 establishments in Georgia (U.S. state) American independent record labels Companies based in Atlanta American hip-hop record labels Labels distributed by Warner Music Group Record labels established in 2007